Our Analysts & Experts

Kantar Retail subject matter experts offer fact-based advice and practical solutions to help you achieve your retail growth goals. Our team has exceptional experience across industries and companies, and a deep understanding of retailers and shoppers. You can leverage our experts to enhance onsite training, national sales meetings, strategy-planning workshops, or trade industry events. Contact us to learn more.

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Sara Al-Tukhaim
Director

Sara Al-Tukhaim, Director of Retail Insights, leads the global development of Kantar Retail’s club channel of trade while also developing Kantar Retail’s insights for the Middle East, Latin America, and Africa. With over eight years of research and consulting experience, Sara spearheads syndicated and more customized analyses to inform and advance CPG and retailer strategies. Sara graduated from Boston University with an M.S. in Applied Communication Research. She also specialized in Analysis and Criticism while earning her B.A. in Mass Communication and Journalism at Arizona State University. She maintains a strong professional and academic background in international market research and consumer behavior. As a researcher, trainer, writer and speaker, Sara looks forward to opening eyes and stimulating meaningful and effective change.


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Frank Badillo
Vice President

Frank Badillo, Vice President and Chief Economist, leads our analysis and forecasting of macroeconomic, retail, and consumer trends in the U.S. and globally. He is a key contributor to Kantar Retail's research programs and events. Besides regularly writing and speaking about the outlook for the industry, Frank also directs Kantar Retail’s channel and category forecasts from a macroeconomic perspective. His industry-related work began with the Management Horizons Division of Price Waterhouse and spans similar roles with PricewaterhouseCoopers and Retail Forward. Frank holds master’s degrees in economics from The Ohio State University and the University of Miami, Florida, and bachelor’s degrees in journalism and political science from Kent State University.


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Jessica Campbell
Senior Analyst

Jessica Campbell, Senior Analyst, works on Kantar Retail’s chain drug channel team. She is responsible for research and insights on the three major U.S. chain drug retailers, Walgreens, CVS, and Rite Aid and is a frequent contributor to KRIQ, event presentations and custom work. Jessica joined Kantar Retail in June 2011, bringing with her experience in digital marketing and social media, as well as a BS in International Business and Spanish language from Northeastern University.


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Timothy Campbell
Junior Analyst

Timothy Campbell, Junior Analyst, works on research and insights for Kantar Retail’s club channel team. He is responsible for developing content for KRiQ, event presentations, and custom work relating to the three major U.S. club retailers, Costco, Sam’s Club, and BJ’s Wholesale. Tim joined Kantar Retail in December 2013 with a B.A. in Economics and Political Science from Gordon College.


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Alida Destrempe
Senior Analyst

Alida Destrempe has been part of Kantar Retail’s U.S. Grocery team since 2011. Her areas of focus are both large-scale and regional supermarket chains, including Kroger, Safeway, Ahold US, and Delhaize America. Alida frequently contributes to online content and is heavily involved in Kantar’s classroom training/workshops, webinars, and consulting projects. She attended St. Michael’s College in Burlington, VT, where she studied Journalism and Mass Communications. Alida previously worked in client relations and supplier operations at Wayfair.com, an eCommerce home furnishing retailer based out of Boston, MA.


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Karolina Fiedler
Analyst

Karolina Fiedler is an analyst on the Kantar Retail Market Insights team based in London. She is responsible for research and insights and the overall retail landscape in Central and Eastern Europe. Karolina analyses and forecasts market developments and trends and produces comprehensive analysis and reports. She also helps deliver custom projects and ensures overall European data quality. Karolina holds a master’s degree in Finance and Accounting and has previously worked as a financial analyst at a leading European FMCG retailer.


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Ray Gaul
Vice President

Ray Gaul, Vice President Research and Analytics, based in London, is a founding member of Kantar Retail’s global retail forecasting team. Ray is responsible for the direction of Kantar Retail’s global data that supports all of Kantar Retail Market Insights retailer forecasting products, worldwide. His team produces continuous analysis of over one thousand retailers as well as original research for numerous client projects. Ray specializes in developing global markets reports. He works closely with Kantar Retail’s teams in emerging markets. Ray has lived and worked in the USA, UK, Spain, Belgium, Ukraine, and Serbia. He also played an important role in launching the Market Insights research offices in London, New Delhi, Bucharest, Shanghai, and Sao Paolo and will continue to help Kantar Retail invest in teams around the world.


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Bryan Gildenberg
Chief Knowledge Officer

Bryan Gildenberg, a world-renowned expert in retail insight, is Kantar Retail’s Chief Knowledge Officer and a member of the company’s leadership team. He is responsible for the company’s analysis and insight, driving the direction of content with in-depth knowledge and intuitive skills few can match. Bryan provides a clear, ever-changing, and always topical focus on a variety of channels and retailers around the world. An award-winning and prolific writer, Bryan has authored numerous professional articles for various Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. He is frequently cited in The Wall Street Journal, Business Week, and The Boston Globe in the USA and globally in the China Economic Times, BBC Radio, and ETRetailBiz India. An engaging speaker, he has addressed numerous Kantar Retail forums and conferences sponsored by WPP’s The Store, GMA, FMI, CIES, NACDS and NARMS.


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Caroline Gormley
Analyst

Caroline Gormley is an Analyst on Kantar Retail’s shopper insights team and has a hand in all aspects of the ShopperScape® product. She trains clients on how to use and gain value from the ShopperScape® database and creates syndicated, shopper-based web content. Caroline joined the Kantar Retail team in April 2014 after working in account management roles at various advertising agencies. She has a B.A. in Psychology from Bowdoin College.


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Doug Hermanson
Senior Economist

Doug Hermanson, Senior Economist, specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used to forecast all of the channel, category, and country-level retail market forecasts produced at Kantar Retail. He holds an M.S. in economics from The Ohio State University, where he developed research on regional retail market development and financial commodity markets.


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Tiffany Hogan
Analyst

Tiffany Hogan, Analyst, leads Kantar Retail’s research on U.S. apparel retailers such as Macy’s and Nordstrom, as well as the apparel industry at large. Prior to joining Kantar Retail in the spring of 2014, Tiffany worked in merchandising and store planning at Limited Stores. Tiffany graduated from The Ohio State University’s Fisher College of Business with a B.S.B.A in Finance.


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Simon Johnstone
Analyst

Simon Johnstone is an Analyst on the Kantar Retail Market Insights team based in London. His work focuses on in-depth coverage of key discounters in Europe, including Lidl and Aldi, as well as the overall retail landscape in Germany. Simon has a B.A. in German from Royal Holloway University of London.


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Laura Kennedy
Principal Analyst

Laura Kennedy is a Principal Analyst. As part of the Walmart team, Laura conducts research and analysis on the retailer’s U.S. operations. She specifically focuses on the retailer’s growing small-format stores and develops relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar’s coverage of the home improvement retail industry and tracks developments at consumer electronics retailers. Laura joined Kantar Retail after reporting on retail and marketing for the Kiplinger Letter, a business forecasting publication in Washington, DC. Laura graduated from the University of Maryland, College Park, with a B.A. in Economics.


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Erin Kennedy
Analyst

Erin Kennedy, Analyst, primarily conducts research on home improvement retailers while also supporting Kantar Retail’s Walmart and Target coverage. Erin regularly contributes to our online content, event presentations, and custom work. Prior to Kantar Retail, Erin was a research associate at a higher education research and consulting firm in Boston. Erin studied psychology at Georgetown University and earned her master’s degree in human development and psychology from Harvard University.


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Vadim Khetsuriani
Director Russia & Central Europe, EMEA

Vadim Khetsuriani started his career with Kantar Retail in the U.S., as a financial analyst of Walmart and Metro Group corporations. Vadim was responsible for tracking retailer strategies and working with FMCG suppliers to help them develop customer account plans. After several years of work in the U.S., Vadim moved to the newly-opened Kantar Retail (former MVI) office in London, where he worked with suppliers on projects for major European retailers such as Carrefour, Auchan, Lidl, and Kaufland. Since 2008 Vadim has lead the Kantar Retail research and consulting practice in Russia. Projects in Russia included analysis of regional and national modern trade development, strategic planning, and capability development related to modern trade and key retail accounts. Vadim graduated from Boston University with B.S.B.A. and was awarded an M.B.A. from Babson College, majoring in strategic market management.


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Amy Koo
Senior Analyst

Amy Koo is a Senior Analyst responsible for Target, Walmart International, and urban retailing, with experience in strategic problem solving, technology, and teaching. She was Technology Project Manager at the Asian Community Development Corporation and Technology Consultant at Common Impact. She has also worked at an apparel sizing consultancy that serviced mass retailers and designer brands. Amy earned her bachelor’s at Brown University in computer science, with a minor in sociology.


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Jim Leonard
Vice President

Jim Leonard, Vice President of Custom & Applied Research, leads custom research and facilitated workshops for clients. He brings a strong background in international market development and benchmarking work, translating best practices information into actionable insight for manufacturers and retailers. His background includes product development and content syndication, custom training, custom publishing, and survey services.


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Michael Lieblich
Analyst

Michael Lieblich, Retail Analyst for Kantar Retail EMEA, covers a broad range of retailers, from Asda to the Metro Group and has a deep understanding of retail processes and models. His experience of working at a range of companies from dunnhumby to Phillip Morris furnish him with the experience to assess the global retail landscape from all angles. Michael did his dissertation in conjunction with Tesco.com in the London area and speaks German fluently.


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Steve Mader
Director, Digital Retail

Steve Mader, Director of Digital Retail, leads Kantar Retail’s research on the global impact technology has on retail—from inside the store, to online, and everywhere in between. He also tracks Walmart International for KR and is responsible for research and insights on retailing in Canada as well as across Latin America. Steve is a trainer for KR’s syndicated events and webinars, and has given speeches to industry organizations on technology, digital path to purchase, and the store of the future. Steve joined Kantar Retail in July 2008, after completing his Masters of Business & Technology from the University of Waterloo.


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Alexandra Mansfield
Global Research Manager

Alex Mansfield, Global Research Manager, manages Kantar Retail’s global data team and research initiatives. Working across Kantar’s worldwide offices, Alex is responsible for the development and execution of Kantar Retail’s global retail data and forecasting research. She and her team also deliver syndicated and analytical content for Kantar Retail’s global products and projects. Bringing experience from multiple industries, Alex has an extensive background in market research and analysis, global markets, data management, and consulting services.


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David Marcotte
Senior Vice President, Retail Insights

David Marcotte, Senior Vice President of Retail Insights, is responsible for cross-channel core retail processes, international retail, and technology. He is a consultant and public speaker on these and other topics such as merchandising, financial drivers, IT design, loss prevention, pricing, category management, supply chain, store design, and big data analytics. Prior to Kantar Retail, he spent 20 years in retail working at all levels and areas of expertise from the floor up to executive, He also spent 11 years in IBM as the business intelligence lead for the America. He has also been a member of the Association for Retail Technology Standards (ARTS) and the IBM Academy of Sciences.


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Rachel McGuire
Principal Analyst

Rachel McGuire, Principal Analyst, is the lead analyst for Kantar Retail’s shopper insights research. She leverages shopper data from the ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Retail articles and events. She also works extensively with clients to help them mine actionable shopper insights to answer a broad range of business questions. Rachel graduated summa cum laude from Baker University with a B.A. in Political Science, and earned post-graduate degrees from The Ohio State University in International Relations, Research Methods, and Survey Research. She joined Kantar Retail in 2008.


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Leon Nicholas
Senior Vice President

Leon Nicholas, Senior Vice President, Retail Insights, focuses on mass merchandisers. With over twenty years of experience in the consumer goods and retail industry, Leon brings a diverse background in syndicated data, store management, sales force development, consulting, and client relations. He is frequently cited in both the national and trade press. A sought-after speaker, he has addressed the National Retail Federation, FMI, NACDS, Outdoor Industry Conference, and the World Economic Conference.


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Mike Paglia
Director, Retail Insights

Mike Paglia, Director- Retail Insights, leads Kantar Retail’s research and analysis on value discounters and dollar stores. At the same time, he also studies the US supermarket industry as a member of the company’s grocery research team. Since joining Kantar Retail over six years ago, Mike has advised numerous companies within the CPG community. He regularly interacts with both retailers and suppliers through Kantar Retail’s syndicated events and webinars, as well as through customized onsite engagements. His insights and analysis can also be found on KRiQ. Mike’s retail background started at Staples where he worked both at the store level and with various buying teams in the headquarter office before moving on to the online brand protection industry. Mike graduated from Providence College cum laude with a Bachelor of Arts in psychology.


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Himanshu Pal
Director, Retail Insights

Himanshu Pal, Director of Retail Insights, leads Kantar Retail’s research and analysis on leading European grocery channels and retailers. His area of specialization includes hypermarket, drug, and proximity channels along with global retailers such as Carrefour and Tesco. Himanshu is a trainer for Kantar Retail’s syndicated events, customized onsites, and competency based workshops such as Retailer Financial Models. He holds two master’s degrees in Business Administration and Financial Management, and a bachelor’s degree in economics and commerce.


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Tudor Popa
Analyst

Tudor Popa is an Analyst for Kantar Retail. His work focuses on in-depth coverage of key retailers such as Carrefour, Auchan, Casino, and Leclerc. He also produces insights and custom projects on European big-box retailing. Tudor’s experience is based on strong data research and analytic skills complemented by a detailed knowledge of European retail. Originally from a city on the banks of the Danube, Galati, Romania, Tudor is currently based out of KR’s London office. He has more than six years of research and insights experience and holds two B.A.’s in International Trade (Romania – Galati, France – Amiens) and a master’s degree in Marketing (Romania - Bucharest). Tudor is fluent in English, French, and his native Romanian.


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John Rand
Senior Vice President

John Rand, Senior Vice President, Retail Insights, focuses on supermarket, club, and value discounter channels. He advises retailers and suppliers, leveraging nearly five decades of experience in store operations and design, branded product sales, purchasing, merchandising, marketing, category management, and consulting. John has been featured on FMI, GMA, NACDS, and CHPA programs, and he has served on IRI’s Product Advisory Board as well as the GMA/ASMC Technology Steering Committee.


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Bryan Roberts
Retail Insights Director

Bryan Roberts is Retail Insights Director for Kantar Retail EMEA, based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at an international retail intelligence provider. Bryan has nearly 20 years of experience in the retail research and insights industry and has specialized in themes such as private label strategy, store concept development, Walmart, Tesco, Carrefour and discount retailing. He works for clients including some of the world’s largest retailers and suppliers and is a frequent commentator on retail issues for the global media and a sought-after speaker at trade events. He is also the co-author of ‘Walmart: Key Insights and Practical Lessons from the World's Largest Retailer,’ published in 2012. Bryan holds a master’s degree in International Political Economy from the University of Warwick and has been a Visiting Fellow at the University of Surrey’s School of Management since 2009.


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Nicole Santosuosso
Junior Analyst

Nicole Santosuosso, Junior Analyst, works on Kantar Retail’s digital team. She covers both Amazon.com and emerging digital trends across channels, and produces content and insights for KRIQ’s Digital Insight Center, event presentations, and custom work. Nicole joined Kantar Retail in 2013, after working with the digital media teams for the United States Olympic Committee and A&E Television Networks. She graduated from Bates College with a BA in rhetoric and concentration in film and media studies.


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Kate Senzamici
Senior Analyst

Kate Senzamici is a Senior Analyst on Kantar Retail’s shopper insights team and has a hand in all aspects of the ShopperScape® product. She supports both internal and external clients in applying ShopperScape® data across all components of retail, as well as creates syndicated, shopper-based web content. Kate studied English at Providence College and an earned an M.A. in Applied Sociology from UMASS Boston. She came to Kantar Retail in late 2010.


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Robin Sherk
Director, Retail Insights

Robin Sherk, Director of Retail Insights for Kantar Retail’s syndicated research on Walmart and the Canadian market. She often contributes to the company’s publication, Breakthrough Insights, and is instrumental in developing the research and framing the analysis for Kantar Retail’s exclusive interpretations and supplier implications. She is a trainer for syndicated seminars, providing guidance to numerous Fortune 500 consumer packaged goods companies. Her background is in market research, branding, and marketing consulting.


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Phil Smiley
CEO Kantar Retail Asia Pacific

Philip Smiley, CEO, Kantar Retail Asia Pacific, started life in the retail business, working for eight years in a UK retail chain in a variety of roles including store operations, supply chain, corporate marketing, and buying and merchandising. He joined Glendinning in 1999 and after spending four years in the Glendinning UK/Europe division working with both retailer and supplier clients, relocated to the US to help establish the firm’s American consultancy. Following three and a half years in the US, working with leading consumer and B2B clients, Phil moved to Asia to take over the Glendinning Asia Pacific consulting unit. In 2010, Glendinning Management Consultants joined Cannondale Associates, MVI, and Retail Forward to create Kantar Retail. Phil became the CEO of Kantar Retail Asia Pacific.


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Andrew Stockwell
Chief Research Officer

Andrew is the Chief Research Officer of Kantar Retail Market Insights, the leading global provider of retail and shopper insights. Andrew comes to Kantar Retail with over 13 years of market research industry experience. Most recently, Andrew worked at Forrester Research, where he held several leadership roles. During his tenure, he served as Vice President of Asia Pacific, based in Beijing, China; led three of Forrester’s global practices focused on eBusiness & Channel Strategy, Interactive Marketing, and Consumer Product Strategy; and ran their global consulting practice, focused on serving marketing and strategy professionals. Andrew received his M.B.A. magna cum laude from the F.W. Olin Graduate School of Business at Babson College and holds a B.A. from Hamilton College.


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Mary Brett Whitfield
Senior Vice President

Mary Brett Whitfield, Senior Vice President, leads the shopper insights research and content development team for Kantar Retail and directs the development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in Economics from Smith College and received an M.B.A. from the University of Oklahoma.


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Anne Zybowski
Vice President

Anne Zybowski, Vice President of Retail Insights, leads all of Kantar Retail’s digital retailing research and insights. In addition to her focus on e-commerce and how digital is impacting the path-to-purchase and the bricks-and-mortar store, she is also involved in our apparel line of trade. Anne recently worked as the lead analyst on Target, Walmart, and Sears/Kmart. She has recently been featured in National Retail Federation’s “Big Show” and Mobile Marketing Association programs among other industry events. Before joining Kantar Retail, Anne was a Vice President at Stern Stewart & Co. working as the lead project manager and consultant for a variety of retailers including JCPenney, Whole Foods Market, and Ahold. Other industry experience includes pharmaceutical, automotive, CPG, and Information Technology.


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About Kantar Retail Customized Workshops and Presentations

Our experts help you solve real-world business problems, exploring customer initiatives through interactive team exercises, workshops, and scenario planning, often incorporating best-in-class retail execution case studies. How We Can Help
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