Our Analysts & Experts

Kantar Retail subject matter experts offer fact-based advice and practical solutions to help you achieve your retail growth goals. Our team has exceptional experience across industries and companies, and a deep understanding of retailers and shoppers. You can leverage our experts to enhance onsite training, national sales meetings, strategy-planning workshops, or trade industry events. Contact us to learn more.

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Sara Al-Tukhaim
Director

Sara Al-Tukhaim, Director of Retail Insights, leads the global development of Kantar Retail’s club channel of trade while also developing Kantar Retail’s insights for the Middle East, Latin America, and Africa. With over eight years of research and consulting experience, Sara spearheads syndicated and more customized analyses to inform and advance CPG and retailer strategies. Sara graduated from Boston University with an M.S. in Applied Communication Research. She also specialized in Analysis and Criticism while earning her B.A. in Mass Communication and Journalism at Arizona State University. She maintains a strong professional and academic background in international market research and consumer behavior. As a researcher, trainer, writer and speaker, Sara looks forward to opening eyes and stimulating meaningful and effective change.


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Frank Badillo
Vice President

Frank Badillo, Vice President and Chief Economist, leads our analysis and forecasting of macroeconomic, retail, and consumer trends in the U.S. and globally. He is a key contributor to Kantar Retail's research programs and events. Besides regularly writing and speaking about the outlook for the industry, Frank also directs Kantar Retail’s channel and category forecasts from a macroeconomic perspective. His industry-related work began with the Management Horizons Division of Price Waterhouse and spans similar roles with PricewaterhouseCoopers and Retail Forward. Frank holds master’s degrees in economics from The Ohio State University and the University of Miami, Florida, and bachelor’s degrees in journalism and political science from Kent State University.


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Timothy Campbell
Junior Analyst

Timothy Campbell, Junior Analyst, works on research and insights for Kantar Retail’s club channel team. He is responsible for developing content for Kantar Retail, event presentations, and custom work relating to the three major U.S. club retailers: Costco, Sam’s Club, and BJ’s Wholesale. Tim joined Kantar Retail in December 2013 with a B.A. in Economics and Political Science from Gordon College.


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Alida Destrempe
Senior Analyst

Alida Destrempe has been part of Kantar Retail’s U.S. Grocery team since 2011. Her areas of focus are both large-scale and regional supermarket chains, including Kroger, Safeway, Ahold US, and Delhaize America. Alida frequently contributes to online content and is heavily involved in Kantar Retail’s classroom training/workshops, webinars, and consulting projects. She attended St. Michael’s College in Burlington, VT, where she studied Journalism and Mass Communications. Alida previously worked in client relations and supplier operations at Wayfair.com, an eCommerce home furnishing retailer based out of Boston, MA.


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Fiona Feng
Junior Analyst

Fiona Feng is a junior analyst on the Kantar Retail Market Insights team based in Shanghai. She is responsible for research and insights on China's top retailers, key channels, and the overall retail landscape in China, as well as customized project work. Fiona has a B.A. in Marketing from the Ohio State University. 


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Karolina Fiedler
Analyst

Karolina Fiedler is an analyst on the Kantar Retail Market Insights team based in London. She is responsible for research and insights and the overall retail landscape in Central and Eastern Europe. Karolina analyses and forecasts market developments and trends and produces comprehensive analysis and reports. She also helps deliver custom projects and ensures overall European data quality. Karolina holds a master’s degree in Finance and Accounting and has previously worked as a financial analyst at a leading European FMCG retailer.


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Ray Gaul
Vice President

Ray Gaul, Vice President Research and Analytics, based in London, is a founding member of Kantar Retail’s global retail forecasting team. Ray is responsible for the direction of Kantar Retail’s global data that supports all of Kantar Retail Market Insights retailer forecasting products, worldwide. His team produces continuous analysis of over one thousand retailers as well as original research for numerous client projects. Ray specializes in developing global markets reports. He works closely with Kantar Retail’s teams in emerging markets. Ray has lived and worked in the USA, UK, Spain, Belgium, Ukraine, and Serbia. He also played an important role in launching the Market Insights research offices in London, New Delhi, Bucharest, Shanghai, and Sao Paolo and will continue to help Kantar Retail invest in teams around the world.


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Bryan Gildenberg
Chief Knowledge Officer

Bryan Gildenberg, a world-renowned expert in retail insight, is Kantar Retail’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic, and always topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business and the BBC, and he is frequently cited in a range of U.S. and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Retail forums and industry conferences.

Bryan Gildenberg received his M.B.A., summa cum laude, from the F.W. Olin Graduate School of Business at Babson College, Wellesley, MA. He also holds an undergraduate degree from Churchill College, Cambridge University, Cambridge, England.


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Julio Gomes
Director

Julio Gomes is the Director of Kantar Retail’s Consulting and Market Insights businesses in South America. He is responsible for establishing and developing our practice in the region and is also a key contributor to regional coverage on retailer and shopper insights. Julio’s background is in sales and trade marketing, with extensive knowledge on FMCG, OTC, and CE in different channels and markets with global manufacturers. He is also a trainer and lecturer.


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Caroline Gormley
Analyst

Caroline Gormley is an Analyst on Kantar Retail’s shopper insights team and has a hand in all aspects of the ShopperScape® product. She trains clients on how to use and gain value from the ShopperScape® database and creates syndicated, shopper-based web content. Caroline joined the Kantar Retail team in April 2014 after working in account management roles at various advertising agencies. She has a B.A. in Psychology from Bowdoin College.


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Doug Hermanson
Senior Economist

Doug Hermanson, Senior Economist, specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used to forecast all of the channel, category, and country-level retail market forecasts produced at Kantar Retail. He holds an M.S. in economics from The Ohio State University, where he developed research on regional retail market development and financial commodity markets.


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Tiffany Hogan
Analyst

Tiffany Hogan, Analyst, leads Kantar Retail’s research on U.S. apparel retailers such as Macy’s and Nordstrom, as well as the apparel industry at large. Prior to joining Kantar Retail in the spring of 2014, Tiffany worked in merchandising and store planning at Limited Stores. Tiffany graduated from The Ohio State University’s Fisher College of Business with a B.S.B.A in Finance.


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Rema Iyer
Director

Rema Iyer, Director of Applied Research & Consulting, works on custom research, consulting and training, with a particular focus on international markets for leading global clients. In previous roles Rema was responsible for developing and launching Kantar Retail’s Shopper Insights syndicated product, as well as for the marketing and commercial strategy for the digital business. Before joining Kantar Retail in 2001, Rema was involved in writing grants to raise funds for public policy research and international development programs in Washington, DC and Atlanta, GA. Rema received her M.A. in International Policy Studies from the Monterey Institute of International Studies (Graduate Program of the Middlebury College), and a B.A. Honors in Mathematics from the University of Delhi (India).


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Vivian Jiang
Analyst

Vivian Jiang is an analyst on the Kantar Retail Market Insights team based in Shanghai, China. She is responsible for research and insights on China’s top retailers. She also studies the overall retail landscape in China, analyzes and forecasts market development and trends, produces comprehensive analysis and reports, and is involved in the team’s customized projects. Vivian holds a master’s degree in Marketing Analysis from DePaul University.


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Simon Johnstone
Analyst

Simon Johnstone is an Analyst on the Kantar Retail Market Insights team based in London. His work focuses on in-depth coverage of key discounters in Europe, including Lidl and Aldi, as well as the overall retail landscape in Germany. Simon holds a B.A. in German from Royal Holloway University of London.


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Laura Kennedy
Principal Analyst

Laura Kennedy is a Principal Analyst. As part of the Walmart team, Laura conducts research and analysis on the retailer’s U.S. operations. She specifically focuses on the retailer’s growing small-format stores and develops relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar Retail’s coverage of the home improvement retail industry and tracks developments at consumer electronics retailers. Laura joined Kantar Retail after reporting on retail and marketing for the Kiplinger Letter, a business forecasting publication in Washington, DC. Laura graduated from the University of Maryland, College Park, with a B.A. in Economics.


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Erin Kennedy
Analyst

Erin Kennedy, Analyst, primarily conducts research on home improvement retailers while also supporting Kantar Retail’s Walmart and Target coverage. Erin regularly contributes to our online content, event presentations, and custom work. Prior to Kantar Retail, Erin was a research associate at a higher education research and consulting firm in Boston. Erin studied psychology at Georgetown University and earned her master’s degree in human development and psychology from Harvard University.


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Vadim Khetsuriani
Director Russia & Central Europe, EMEA

Vadim Khetsuriani started his career with Kantar Retail in the U.S., as a financial analyst of Walmart and Metro Group corporations. Vadim was responsible for tracking retailer strategies and working with FMCG suppliers to help them develop customer account plans. After several years of work in the U.S., Vadim moved to the newly-opened Kantar Retail (former MVI) office in London, where he worked with suppliers on projects for major European retailers such as Carrefour, Auchan, Lidl, and Kaufland. Since 2008 Vadim has lead the Kantar Retail research and consulting practice in Russia. Projects in Russia included analysis of regional and national modern trade development, strategic planning, and capability development related to modern trade and key retail accounts.

Vadim graduated from Boston University with B.S.B.A. and was awarded an M.B.A. from Babson College, majoring in strategic market management.


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Amy Koo
Senior Analyst

Amy Koo is a Senior Analyst responsible for Target, Walmart International, and urban retailing, with experience in strategic problem-solving, technology, and teaching. She was Technology Project Manager at the Asian Community Development Corporation and Technology Consultant at Common Impact. She has also worked at an apparel sizing consultancy that serviced mass retailers and designer brands. Amy earned her bachelor’s at Brown University in computer science, with a minor in sociology.


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Jim Leonard
Vice President

Jim Leonard leads Kantar Retail’s custom research programs and facilitated training solutions for key clients around the globe. He works with Kantar Retail's market and retail analysts as well as thought leaders from WPP's sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers. Jim brings a strong background in benchmarking work and translating best practices into actionable insight for manufacturers and retailers. He also creates skill-building and case-based training solutions enabling insights application to customer planning. 

Jim previously served as commercial manager and editor of Kantar Retail’s online and print publications. His background includes product development and content syndication, classroom training, publishing, and database marketing. Before joining Kantar Retail, he worked for a research and marketing firm and a multinational business publisher. He has also served as an adjunct university instructor and holds BA and MA degrees from Boston College.


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Michael Lieblich
Analyst

Michael covers a broad range of retailers, from pure play retailers such as Alibaba and Amazon to multichannel players such as Asda and Edeka. Michael’s research focuses on eCommerce, which is informed by his deep understanding of retail processes and models. His experiences working at a range of companies from dunnhumby to Phillip Morris furnish him with the experience to assess the global retail landscape from all angles. Michael has a B.A. from University College of London and received a Level 3 Diploma in Fashion Retail from The Fashion Retail Academy in London in conjunction with Tesco.com. Michael is fluent in German.


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Steve Mader
Director

Steve is a leading expert on eCommerce, multichannel retailing, and Amazon.com. He guides Kantar Retail’s research into how technology impacts retail. Steve also helps global FMCG brands place their bets on which retailers to focus on, and how to win with them. He is a sought-after speaker on topics such as retailing in 2020, the digital path to purchase, understanding Amazon’s business model, and the store of the future.


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David Marcotte
Senior Vice President

David Marcotte, Senior Vice President, Retail Insights, leads cross-channel understanding and research into core retail processes, international retail, and retail-related technology, along with omnichannel operations. He regularly speaks and consults on these topics, as well as merchandising, store design and real estate, loss prevention, pricing, supply chain, convenience, and business intelligence. He has also written a number of papers and articles, including the 2010 ‘Retailing in Emergent Markets’ study, of which a portion was re-printed in the December 2010 Harvard Business Review. Mr. Marcotte was the technical editor for ‘The Data Warehouse Mentor’ in 2011, and in 2012 he co-wrote PwC’s ‘Survey on Retail in 2020.’ Prior to Kantar Retail he was the Business Intelligence lead for IBM in the Americas. Prior to IBM, he spent 20 years in retail, half in the stores and half in executive management for operations, procurement, risk, category management, and pricing.  He has also been a member of the Efficient Consumer Response (ECR) Group, Association for Retail Technology Standards (ARTS), and the IBM Academy of Sciences. Mr. Marcotte graduated from the University of Delaware with a B.S.E.D. in Special Education with an emphasis on social statistical analysis.


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Rachel McGuire
Principal Analyst

Rachel McGuire, Principal Analyst, is the lead analyst for Kantar Retail’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Retail articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in Political Science and earned post-graduate degrees from The Ohio State University in International Relations, Research Methods, and Survey Research. She joined Kantar Retail in 2008.


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Leon Nicholas
Senior Vice President

Leon Nicholas, Senior Vice President, Retail Insights, focuses on mass merchandisers. With over twenty years of experience in the consumer goods and retail industry, Leon brings a diverse background in syndicated data, store management, sales force development, consulting, and client relations. He is frequently cited in both the national and trade press. A sought-after speaker, he has addressed the National Retail Federation, FMI, NACDS, Outdoor Industry Conference, and the World Economic Conference.


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Mike Paglia
Director

Mike Paglia, Director of Retail Insights, leads Kantar Retail’s research and analysis on value discounters and dollar stores. Mike also studies the U.S. supermarket industry as a member of the company’s grocery research team. Since joining Kantar Retail over six years ago, Mike has advised numerous companies within the CPG community. He regularly interacts with both retailers and suppliers through Kantar Retail’s syndicated events and webinars, as well as through customized onsite engagements. He’s frequently quoted in the trade press, including publications such as Supermarket News and Marketing Daily as well as news outlets such as New England Cable News (NECN). Mike’s retail background started at Staples, where he worked both at the store level and with various buying teams before moving to the online brand protection industry. Mike graduated from Providence College cum laude with a Bachelor of Arts in psychology.


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Himanshu Pal
Director

Himanshu Pal is Retail Insights Director for Kantar Retail EMEA and an expert in proximity retailing and key global customers such as Carrefour, Tesco, and Auchan. With over 12 years of research and consulting experience, Himanshu is a frequent commentator on retail issues for the media and a sought-after speaker at trade events. He also leads Kantar Retail’s analyst team based in London and is a key speaker at Kantar Retail’s events in Europe. He has also played an important role in launching and managing the Kantar Retail Market Insights research offices in New Delhi and Bucharest. Born and raised in New Delhi (India), Himanshu has significant knowledge of the retailing environment in South Asia and has worked on several projects in that region.

Himanshu holds two master’s degrees from ICFAI Business School in Business Administration and Finance, along with a bachelor’s degree from Delhi University in Economics and Commerce.


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Rubens Pecoraro, Jr.
Market Insights Leader

Rubens Pecoraro, Jr., Market Insights Leader, is responsible for driving the content, analysis, and information covering all retailers and channels in South America, with emphasis on Brazil. Rubens is an experienced sales and trade marketing professional with a background that includes management positions in several global leaders such as HBC and Nielsen. In his previous life, Rubens was a professor and has a degree in Economics and an M.B.A.


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Tudor Popa
Analyst

Tudor Popa is an Analyst for Kantar Retail. His work focuses on in-depth coverage of key retailers such as Carrefour, Auchan, Casino, and Leclerc. He also produces insights and custom projects on European big-box retailing. Tudor’s experience is based on strong data research and analytic skills complemented by a detailed knowledge of European retail.

Originally from a city on the banks of the Danube, Galati, Romania, Tudor is currently based out of KR’s London office. He has more than six years of research and insights experience and holds two B.A.’s in International Trade (Romania – Galati, France – Amiens) and a master’s degree in Marketing (Romania - Bucharest). Tudor is fluent in English, French, and his native Romanian.


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John Rand
Senior Vice President

John Rand, Senior Vice President, Retail Insights, focuses on supermarket, club, and value discounter channels. He advises retailers and suppliers, leveraging nearly five decades of experience in store operations and design, branded product sales, purchasing, merchandising, marketing, category management, and consulting. John has been featured on FMI, GMA, NACDS, and CHPA programs, and he has served on IRI’s Product Advisory Board as well as the GMA/ASMC Technology Steering Committee.


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Bryan Roberts
Director

Bryan Roberts is Retail Insights Director for Kantar Retail EMEA, based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at an international retail intelligence provider. Bryan has nearly 20 years of experience in the retail research and insights industry and has specialized in themes such as private label strategy, store concept development, Walmart, Tesco, Carrefour and discount retailing. He works for clients including some of the world’s largest retailers and suppliers and is a frequent commentator on retail issues for the global media and a sought-after speaker at trade events. He is also the co-author of ‘Walmart: Key Insights and Practical Lessons from the World's Largest Retailer,’ published in 2012. Bryan holds a master’s degree in International Political Economy from the University of Warwick and has been a Visiting Fellow at the University of Surrey’s School of Management since 2009.


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Nicole Santosuosso
Junior Analyst

Nicole Santosuosso is a Junior Analyst with Kantar Retail’s digital team. Her research includes all areas of digital and eCommerce, including pure play, multichannel retailing, the digital path to purchase, and emerging digital trends across channels. She is responsible for producing content and insights for Kantar Retail’s Digital Insights Center, event presentations, and custom work. Nicole joined Kantar Retail in 2013. She graduated from Bates College with a B.A. in rhetoric and a concentration in film and media studies.


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Kate Senzamici
Senior Analyst

Kate Senzamici is a Senior Analyst on Kantar Retail’s shopper insights team and has a hand in all aspects of the ShopperScape® product. Kate supports both internal and external clients in applying ShopperScape® data across all components of retail, and she also creates syndicated, shopper-based web content. Kate came to Kantar Retail in 2010 with a B.A. in English and an M.A. in Applied Sociology.


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Robin Sherk
Director

Robin Sherk is Director of Retail Insights for Kantar Retail’s syndicated research on Walmart and the Canadian market. Bringing more than seven years of consulting and market research experience, Robin is instrumental in developing the research and framing analyses within Kantar Retail's Market Insights division. Her research covers a range of topics, including the impact of digital on traditional retailers, shopper marketing and merchandising trends, and examining the strategies of leading retailers to navigate the increasingly fragmented landscape. She is a trainer for syndicated seminars, providing guidance to numerous Fortune 500 consumer packaged goods companies. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin frequently contributes to the company’s publications. She graduated magna cum laude from McGill University.


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Andrew Stockwell
Chief Research Officer

Andrew is the Chief Research Officer of Kantar Retail Market Insights, the leading global provider of retail and shopper insights. Andrew comes to Kantar Retail with over 13 years of market research industry experience. Most recently, Andrew worked at Forrester Research, where he held several leadership roles. During his tenure, he served as Vice President of Asia Pacific, based in Beijing, China; led three of Forrester’s global practices focused on eBusiness & Channel Strategy, Interactive Marketing, and Consumer Product Strategy; and ran their global consulting practice, focused on serving marketing and strategy professionals. Andrew received his M.B.A. magna cum laude from the F.W. Olin Graduate School of Business at Babson College and holds a B.A. from Hamilton College.


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Mary Brett Whitfield
Senior Vice President

Mary Brett Whitfield, Senior Vice President, leads the shopper insights research and content development team for Kantar Retail and directs the development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in Economics from Smith College and received an M.B.A. from the University of Oklahoma.


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Shirley Wu
Junior Analyst

Shirley Wu is a junior analyst on the Kantar Retail Market Insights team based in Shanghai. She is responsible for research and insights on China’s top retailers such as CRV. She also evaluates the overall retail landscape in China, produces comprehensive analysis and reports, and participates in customized projects. Before joining Kantar Retail in mid-2014, she conducted research on digital marketing and eCommerce at L2 Inc. in New York, NY. Shirley holds a B.A. in Economics from Wellesley College.


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Yvonne Xu
Junior Analyst

Yvonne Xu is a junior analyst on the Kantar Retail Market Insights team based in Shanghai. She is responsible for research and insights on China’s top retailers and key channels, such as hypermarket and supermarket. She also tracks updates of key retailers, produces comprehensive analysis and reports, and participates in customized projects. Yvonne graduated from the University of Missouri-Kansas City with an MBA in finance.


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Han Yang
Junior Analyst

Han Yang is a junior analyst on the Kantar Retail Market Insights team based in Shanghai. Han is responsible for research and insights on China’s top retailers and key channels. Specifically, Han studies the macro retail landscape of China, tracks retailer news and updates, analyzes and forecasts trends for development, and participates on team consulting projects. Han has an M.Sc. Degree in Information Systems Management from The University of Warwick.


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Oceanne Zhang
Leader of Market Insights, China

Oceanne Zhang is the leader of the Kantar Retail Market Insights Division in China. She leads the team that provides deep insights into the current situation and anticipated trends of the China retail market across the following key channels: hypermarket, supermarket, convenience store, and eCommerce. She has experience managing consulting projects to help clients understand and win in the dynamic retail landscape in China across FMCG/CPG manufacturers, retailers, and investment banks.

Oceanne also leads Kantar Retail’s PowerRanking and Digital Power studies in China.


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Anne Zybowski
Vice President

Anne Zybowski, Vice President of Retail Insights, leads Kantar Retail’s digital retailing research and insights globally — including coverage of Amazon, pure play retailers, multichannel best practices, and the evolving impact of the connected omnichannnel shopper. In addition to her focus on eCommerce and how digital is impacting the path-to-purchase and the bricks-and-mortar store, she is also involved in our apparel, toys, and consumer electronics lines of trade. Prior to her current role, Anne led our mass merchandisers’ research practice. She is a presenter and trainer for Kantar Retail seminars and has been featured in many industry conferences, including the past four years at the National Retail Federation’s Big Show. Anne is frequently cited in a range of U.S. and global business publications.

Before joining Kantar Retail, Anne was a Vice President at Stern Stewart & Co., working as the lead project manager and consultant for a variety of retailers, including JC Penney, Whole Foods Market, and Ahold. Anne Zybowski received her M.B.A. from the William E. Simon Graduate School of Business at The University of Rochester, Rochester, NY. She also holds an undergraduate degree from The Johns Hopkins University.


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