Consumers are changing, at an unprecedented pace, how and where they shop and what they buy.
Change is constant. With the far-reaching business implications of these changes,
the need for timely shopper insight has never been greater.
Stay in touch with the pulse of the shopper with Kantar Retail's online database, ShopperScape® and application-oriented insights. Have access to fresh, high quality information on the shopping motivations, channel shopping behavior and
retailer patronage of over 50,000 primary household shoppers at your fingertips.
- Data through monthly online surveys will pinpoint emerging trends and lay the foundation for developing programs to influence shopper behavior.
- Insights will identify key shopper-related points to provide strategies that maximize research ROI and improve in-store execution.
Pinpoint changes in shopper behavior and its implications
- What are shoppers' intentions to spend?
- Which stores are shopped regularly and recently and as a result, who is winning and who's losing?
- What categories did shoppers buy recently and get year-to-year comparison?
- Who shops specific retailers' stores, web sites and/or catalogs?
- What do shoppers spend on key merchandise groups, where do they spend the most and why?
And a lot more...
Who Benefits?
Consumer products sales and marketing executives
- Get updates on your major accounts and their core competitors every month
- Develop account-specific marketing and merchandising strategies
- Identify market opportunities for major customers
- Looking to the future – identify where, what and how much shoppers plan to spend
Retail Executives
- Tap into timely topical and seasonal information
- Interpret store and channel performance and evaluate how share of preference for merchandise categories is shifting
- Track how well your Web site attracts shoppers vs. your competition
- Profile your high spending shoppers for key merchandise groups
Financial and Marketing Service companies
- Serving retail accounts? Find out:
- Who shops the retailer and why?
- How is the account doing compared to its peers?
- What are the important consumer issues for this retailer?
- What business opportunities can you help them harvest?
- Serving a consumer goods account? Discover:
- Where are their categories sold?
- Who buys the account’s categories by channel?
- What business opportunities can you help them harvest?
Learn More
Schedule a demo to see what Kantar Retail’s Shopper Insight can do for your business by emailing Customer Service