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Shopper Article

Annual Shopper Review: An Overview of the Amazon Shopper
13 Jun 2013 - Amazon’s ascendency has been one of the standout retail storylines of the early 21st century. Not since Walmart debuted the supercenter format has a retailer so threatened to alter shopping dynamics. In this annual shopper review of Amazon, Kantar Retail leverages ShopperScape® data to detail the characteristics of the Amazon shopper.

Shopper Article

Consumer Electronics Shoppers Are on the Hunt for a Trusted Source
13 Jun 2013 - According to Kantar Retail ShopperScape® data, consumer electronics purchasing intentions are improving in 2013 versus 2012. As shoppers’ share of preference patterns indicate, however, consumers’ destinations for those products, and more broadly, their paths to purchase consumer electronics continue to evolve and shift.

Shopper Article

Annual Shopper Review: An In-Depth Look at the Sam’s Club Shopper
07 Jun 2013 - Sam’s Club shoppers and its competitive context are undergoing significant transformations as the next generation of members takes shape and digital engagement proliferates. In this annual review of Sam’s Club’s shopper behaviors and attitudes, Kantar Retail leverages ShopperScape® data.

Shopper Article

Shoppers' Digital Engagement Continues After the Purchase
06 Jun 2013 - Nearly one-fourth of all shoppers have incorporated at least one digital activity following a product purchase into shopping routines. Looking for product use or care information and writing reviews are the most common post-purchase activities to happen online.

Shopper Article

May 2013 Shopper View: Monthly Dashboard
06 Jun 2013 - This quick overview of what's trending in ShopperScape® shows which retailers are up and which are down in terms of the size of their overall shopper bases, which shoppers are the most upbeat in their near-term spending plans, and much, much more.

Featured Study
Annual Shopper Review: An In-Depth Look at the Safeway Shopper

Safeway’s shopper base and their behaviors continue to evolve as the retailer adjusts its price narrative, leverages its Lifestyle format, and enhances its digital offering. In this annual review of Safeway shoppers, Kantar Retail will assess how Safeway’s strategies impact shoppers’ views and attitudes toward the retailer. MORE