Startups and technology companies continue to leverage digital technology to innovate retail solutions purpose-built to overcome shoppers’ pain points – thus continually raising expectations at retail, whether online or in the physical store. Shoppers demand a seamless omnichannel experience; however, most retailers and suppliers are underprepared to deliver truly multichannel commerce.
In this issue of REtool Commerce, Kantar Retail explores the key dynamics in the shift toward the new economy commerce models required to remain competitive. We conclude with implications for retailers and suppliers seeking to retool their commerce efforts.
Read the full publication here.