This high level summary outlines five key questions that retailers and suppliers will need to address to effectively navigate the retail environment in 2017 and beyond. They are:
- Where Will People Buy?
- What Will People Buy?
- When Will Shoppers Decide?
- How Will Shoppers Be Influenced?
- How Much Will Shoppers Pay, and How Much (If Anything) Will Anyone Profit From It?
These overarching themes are consistent across each report to frame retailer, market, and channel trends characterized by enormous change, challenge, and opportunity.
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Current clients of KantarRetailiQ.com can use the following links to directly access the full Global, US and Europe 2017+ predictions reports.
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