Discounter Lidl’s Italian operation has opened a store in Turin that features a rooftop ‘urban garden’ to cultivate fresh produce for sale in the store. The initiative mirrors similar efforts around urban production seen from major players like Auchan and tallies with a succession of environmental and sustainable moves from Lidl Italia, which appears to be very much in the vanguard of the retailer’s green experiments.

The Turin project is in association with an NGO called Re.Te ONG, which specialises in sustainable development programmes and features a 1400m2 of vegetable garden that, along with providing fresh produce for the store, will also be used as a focus for social inclusion schemes for residents living in the immediate catchment.

Source: European Supermarket News