Mercadona has now launched its online shopping service in Barcelona, Spain. The service has been expanded to the city after the establishment of an online-exclusive warehouse in Zona Franca of Ciudad Condal to service orders for four zip codes in the Sarrià-Sant Gervasi and Les Corts districts of the city. As the project evolves, the company will expand the service to other postcodes and, in coming years, to new cities. Shoppers residing in postal codes that are not yet covered by the ‘Colmena’ DC may continue to buy through the classic website. The new and improved online purchase is a result of important structural changes by the local management that have optimised the logistics process, increasing the productivity and efficiency up to eight times.