Carrefour France’s leading online organic banner, Greenweez, has launched a private label brand of the same name, Greenweez. The brand provides a variety of products ranging from groceries to cosmetics and emphasises zero waste, environmentally-friendly credentials. The online banner already offers nearly 20,000 organic products. Greenweez strives for sustainable development with compostable or recyclable packets, reusable packaging, etc.
After Planeta Huerto in Spain, Greenweez has bought another online bio website, Sorgente Natura, an Italian specialist in the online sale of organic products, including cosmetics. The move is integral to the Greenweez strategy of expanding on a European basis.
Source: LSA Conso