Metro Germany has upgraded its digital capabilities with the roll-out of its Companion App to all shoppers. Ultimately, the Companion App will replace the Metro Customer Card and enable rapid authentication during entry and faster checkout. The cash & carry giant plans to bridge the gap between its physical stores and online store, by providing information on products and services such as availability of any item in the wholesale store.
The app lets user create their own shopping lists after browsing the different offers available in the digital catalogue. This app comes with integrated electronic invoicing function, allowing B2B clients to do away with paper receipts and instead use Companion to access their current invoices. In future, Metro aims to add a self-scanning feature to the app that will significantly speed up the checkout process.
Source: Metro AG