Best Buy Connect, Best Buy’s private label mobile broadband service, is no longer accepting new activations, and service for current subscribers will end June 1. The retailer says it can provide better broadband solutions through its new Connectivity Business Group, which is the new umbrella for Best Buy’s mobile products and services.

About 11,000 consumers currently subscribe to Best Buy Connect, which the retailer began providing two years ago. Early termination fees will be waived and all customers will receive a USD125 or USD150 gift card via email to curb the cost of moving to a different carrier.