Prime Day 2019 did not disappoint. There were high profile launches, experiential promotions, and key connections across the Amazon ecosystem. The event was a win for Amazon – with revenue surpassing $5 billion in one day – but they weren’t the only winners. Retailers across the globe drove their own version of deals to tap into Prime Day traffic. Connect with our expert coverage and stay tuned for our International and North American Prime Day Recap Reports.

Get Primed for Amazon Prime Day


  • How can brands elevate their strategic relationship with Amazon and align to the primary objective of Prime Day? WATCH THE VIDEO
  • Getting Primed for Prime Day: What key themes emerged in the week leading up to the event? WATCH THE VIDEO
  • Amazon Prime Day: What to expect in international markets. READ THE BLOG
  • How is Amazon preparing for Prime Day in six key markets? VIEW THE REPORT
  • How has Amazon elevated Prime Day in 2019? WATCH THE VIDEO
  • Prime Day has arrived: How are shoppers participating in Prime Day? WATCH THE VIDEO
  • North America: Amazon Prime Day 2019 recap VIEW THE REPORT


Prime Day Launches and Device Deals Dominate Day 1


  • Amazon Prime Day 2019: A blending of retail and entertainment.  READ THE BLOG
  • Walmart, Target highlight deals and flexibility in response to Prime Day. READ THE BLOG
  • Home Depot focuses on everyday value during Prime Day. WATCH THE VIDEO
  • US Fashion retailers get an early start on back to school for Prime Day deals. READ THE BLOG
  • What are we seeing on day two of Prime Day? WATCH THE VIDEO
  • North America: Amazon Prime Day 2019 recap VIEW THE REPORT

To analyze the Prime Day effect and its role in your future promotional planning, our entire analyst team will be covering how Prime Day unfolds across the retail landscape. Stay tuned for updates and save the date for our Amazon Workshop, Oct. 23 in Seattle.

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