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Walmart’s online grocery offer: COVID-19 wakes a sleeping giant

2 Jun 2020 / By: Lei Duran

Over five years ago, when Walmart began testing Online Grocery Pickup, it set in motion a strategy to use its scale and physical footprint to win in ecommerce in a Walmart way. It has since become the leader in online grocery by capturing nearly half of all shoppers. Now, amid the COVID-19 pandemic, it is turning those shoppers into a gateway to gain a greater overall share of ecommerce.

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Lei Duran

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