Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Post-COVID commerce: A four-phase recovery framework
    The economic shutdown and social distancing will bring about a sweeping shakeout of retail. Are you prepared for post-COVID commerce?
  • Unpacking Facebook’s retail strategy
    The launch of Shops marks an aggressive attempt by Facebook to harness the power of its global social networks to serve retail. We examine the ...
  • Keeping pace with online grocery
    Assess Walmart’s online competitive positioning and the current and future threats it is facing.
  • Amazon Annual Shopper Review
    Our annual Amazon shopper review provides insights into Amazon shoppers’ shopping routines, priorities, and economic outlook, plus their evaluation ...
  • Amazon: The five slides you need
    Check out Kantar’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
  • US eCommerce outlook: Category group forecasts
    See Kantar’s U.S. online and in-store category spending forecasts to 2024. In addition, gain access to all data and charts for 15 online categories.

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

Followers: 433

18 June, dubbed as China’s mid-year Black Friday, is the second most prominent ecommerce shopping festival after Singles Day in China. This ecommerce event, as always, creates a huge sales opportunity for consumer brands in China and, given this is the first big event post COVID-19, it ...

Summary Slides

The state of ecommerce 2021

11 Jun 2020

By: Rachel Dalton.  40 Slides

Our landmark annual study with Catalyst provides top-line insights and key recommendations to factor into your 2021 plans.

Summary Slides

The 3P seller opportunity

11 Jun 2020

By: Reid Greenberg.  29 Slides

Get the why’s, the how’s, and the case for developing a hybrid seller approach for Amazon.

Followers: 79

The big picture from Alibaba’s full-year 2019 results is not around earnings per share (EPS) or revenue or even declining profits, but a clear indication that China’s ecommerce giant sees its future very much as an international operator. While it remains focused on cementing leadership ...

Summary Slides

Sustainable fashion in the spotlight: 2020 edition

19 May 2020

By: Anusha Couttigane, Kelly Petropoulou, Tiffany Hogan.  62 Slides

How are the world’s leading retailers and brands delivering on their sustainability initiatives? This detailed report assesses all the major apparel players across a wide range of sectors, identifying new trends and focus areas for 2020 and beyond.

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The Shoppers' Evolving Path to Purchase

Followers: 18

Restrictions on movement across the nation have meant significant lifestyle changes, with many consumers juggling work, socialising and schooling from the confines of their house. In the past month we saw significant shifts in purchasing habits, not only in grocery, but also across non-food ...

Followers: 492

Turning the economy from off to on

6 Apr 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 15 The ‘R’ word – Recession – is being used less frequently in the business press these days. It has been replaced with a new expression: the “S” word – ‘Shock’. Many business columns have switched from ...

Summary Slides

Clothing vs. COVID-19: The fashion industry response

3 Apr 2020

By: Anusha Couttigane, Tiffany Hogan.  40 Slides

Few sectors have been impacted as severely by the coronavirus as fashion. This report details the strategies adopted by fashion brands, from high street retailers to luxury labels, and analyses which will emerge in best shape from the current crisis.

Followers: 44

Metro closed its first quarter of 2020 on December 21, 2019 with 1.3% sales growth versus Q1 2019, amounting to CAD4.0 billion. These sales incorporate same-store food sales of 1.4% and food basket inflation of 2.0%. Accounting for the shift in Christmas sales, same store food sales would have ...

Followers: 433

Kantar, in collaboration with MediaCom China, has published the whitepaper Decoding Desire in the China Luxury Social Ecosystem. A large-scale research project was undertaken to unlock the formula luxury brands need to activate their social media effectively from an audience-first approach. ...

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Developing Multichannel Strategies

Summary Slides

Digital Leadership virtual event overview

11 Jun 2020

By: Rachel Dalton, Todd Szahun.  20 Slides

COVID-19 has accelerated the inevitable shift from offline to online retail. How can you plant the seeds for growth?

Summary Slides

Cross-channel assortment, pricing, and promotion strategies

11 Jun 2020

By: Jonathan Young.  17 Slides

Learn why you should rethink the traditional cross-channel pricing and promotion model and use assortment to differentiate by channel.

Summary Slides

The Walmart competitive advantage through the COVID-19 recovery

11 Jun 2020

By: Lei Duran, Timothy Campbell.  31 Slides

Learn how Walmart’s ecommerce investments have paid off during COVID-19 and how brands can find growth with Walmart Online Grocery.

Summary Slides

Managing your ecommerce organization through COVID-19

11 Jun 2020

By: Christina Anderson, Prem Shunmugavelu.  26 Slides

For digital success, you must align your processes, people, and tools to enable agility and action. Here’s a road map to get it right.

Summary Slides

Canadian shopper profile: Walmart Canada

8 Jun 2020

By: Amar Singh.  21 Slides

Learn how COVID is impacting shopping at Walmart across Canada, including online shopping and merchandising buying behaviour.

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Staying Ahead of Emerging Trends

Followers: 492

Mistakes in the age of Shopper-First

29 Jun 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 27 Just over five years ago, Kantar’s IQ team made a major push for CPG companies to embrace the ‘Age of Shopper-First’. Our goal was to help CPG companies prepare for the year 2020, a year when the best of the best retailers would be using ...

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The digitalization of retail healthcare

16 Jun 2020

By: Brian Owens.  18 Slides

Explore how brands and pharma companies are tapping into digital retailer health and wellness marketing opportunities to accelerate growth.


Post-COVID commerce: A four-phase recovery framework

8 Jun 2020

  By: Reid Greenberg, Prem Shunmugavelu

The economic shutdown and social distancing will bring about a sweeping shakeout of retail. Are you prepared for post-COVID commerce?

Followers: 21

Over five years ago, when Walmart began testing Online Grocery Pickup, it set in motion a strategy to use its scale and physical footprint to win in ecommerce in a Walmart way. It has since become the leader in online grocery by capturing nearly half of all shoppers. Now, amid the COVID-19 pandemic, ...

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Summary Slides

Walmart’s approach to growth in a time of change

29 May 2020

By: Taylor Galland.  47 Slides

Understand Walmart’s approach to innovation and strategic adjustments in response to COVID-19 and evolving shopper needs.

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