Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Amazon Annual Shopper Review
    This annual review answers key questions about Amazon's shoppers.
  • Amazon 2020: Exceeding expectations with a winning plan
    Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study ...
  • Amazon North America: The big beats from Q1 2019
    This slide summary report evaluates the Q1 2019 financial results, highlights key North America initiatives as well as important themes ahead.
  • In Prime position: How to drive brand visibility through Amazon
    With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion ...
  • Profiling the social shopper
    As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these ...
  • Understanding the now and next for Walmart eCommerce
    As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Followers: 118

Online sales of fast-moving consumer goods (FMCG) grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide, according to new Kantar data. Growth was spurred by the US and China Mainland, which together represent 84% of the growth in global eCommerce thanks to the success ...

 
SHOPPER ARTICLE

Amazon Annual Shopper Review

28 May 2019

  By: Caroline Dumas

This annual review answers key questions about Amazon's shoppers.

 
Summary Slides

Amazon 2020: Exceeding expectations with a winning plan

22 May 2019

By: Rachel Dalton.  51 Slides

Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study approach to aligning with Amazon’s 2020 retail business plan.

 
Summary Slides

Amazon North America: The big beats from Q1 2019

17 May 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q1 2019 financial results, highlights key North America initiatives as well as important themes ahead.

 
Summary Slides

Go beyond pureplay and engage with retail ecosystems

16 May 2019

By: Malcolm Pinkerton.  47 Slides

Amazon and Alibaba are now morphing into powerful retail ecosystems, enabling consumers to gain unlimited and instantaneous access to brands in easy and enjoyable ways. We explore the growing importance of holistic ecosystems that unlock new opportunities and ensure relevancy.

View All

The Shoppers' Evolving Path to Purchase

 
Summary Slides

Mastering eCommerce Fundamentals: Elevating enhanced content

11 Jun 2019

By: Kevin McCoy.  14 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to create enhanced content that elevates both your products and your brand.

 
Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

 
Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

 
Summary Slides

Optimizing your fulfillment strategy

4 Apr 2019

By: Rachel Dalton.  53 Slides

Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment operations and discuss future opportunities and challenges. Evaluate the latest technologies for process efficiencies.

 
Summary Slides

Now trending in fashion and beauty retail

2 Apr 2019

By: Tiffany Hogan.  19 Slides

Check out the latest innovations in the fast-moving businesses of beauty and fashion.

View All

Developing Multichannel Strategies

 
Followers: 72

Target announced this week that same-day delivery is now available via Target.com. In doing so, Target brings Shipt’s capabilities directly to the Target web platform. From a user experience perspective, this integration makes total sense. Now, Target shoppers do not need to leave ...

 
Followers: 110

As expected, CVS Investor Day delivered on its promise to inform and excite the investor community. CVS Health CEO Larry Merlo started the day by introducing a new set of strategic priorities and announcing the expansion of the retailer’s new HealthHUB format to 1,500 stores. CVS’s ...

 
Summary Slides

Drug spotlight: A look inside Walgreens’ test store #1

4 Jun 2019

By: Ben Antenore.  13 Slides

Walgreens’ Deerfield location, known as “store #1,” is a testing site for the retailer's key strategic initiatives. We paid a visit.

 
Summary Slides

Online Grocery Basics for 2019

29 May 2019

By: Tory Gundelach.  19 Slides

Retailers have invested heavily in building out online grocery capabilities. Shoppers who are engaging with these services are changing their behavior, both online and offline.

 
Followers: 350

Online wholesale retailer Boxed.com will begin licensing its in-house services to the German grocery chain Lidl in the U.S. starting in June. Lidl will get access to Boxed’s end-to-end technology that tracks purchases, provides warehouse management, and handles transportation logistics. ...

View All

Staying Ahead of Emerging Trends

 
Summary Slides

Consumables Omnichannel Review

13 Jun 2019

By: Kevin McCoy, Kantar Research Team.  78 Slides

This report assesses the omnichannel positioning of top consumables retailers in the US. It provides overall perspective, strategic positioning, a SWOT, and fulfillment and digital communication for national retailers – while providing retailer profiles for regional/non-grocery players.

 
Summary Slides

Building brands in the age of the algorithm

15 May 2019

By: Kantar Research Team.  32 Slides

Kantar Managing Partner Conrad Persons reveals how to marry supplier growth strategies to new routes to consumer in an age when shopper segmentation is more diverse than ever before, meaning target audiences may not always be in the places you expect.

 
Followers: 453

Walmart announced today that it will introduce its free NextDay Shipping service, starting in Phoenix and Las Vegas and expanding to reach 75% of the country by the end of 2019. One-day shipping will be available on baskets of $35 or more, and the retailer will use its existing fulfillment centers ...

 
Summary Slides

Profiling the social shopper

2 May 2019

By: Meaghan Werle.  33 Slides

As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these platforms.

 
Followers: 76

Sainsbury’s has unveiled its digital transformation roadmap as it looks to accelerate growth and future proof its business. Success will require serving customers seamlessly online and/or offline through an agile and fully-connected retail ecosystem. Here, we take an initial look at how ...

View All