Digital Insight Center

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Empire Company Limited, who owns Sobeys, has launched online grocery delivery platform Voilà which will cater to delivery needs in the Greater Toronto Area effective June 22. Shoppers can access the facility through or through Voilà mobile app. The retailer guarantees freshness and a one-hour delivery without any hidden charges.

The retailer has partnered with Ocado, an online grocery retailer, to fill orders through its customer fulfilment centre (CFC) in Vaughan, Ontario. The partnership provides the retailer with industry-leading technology uses robots to assemble orders safely with minimal handling. Empire Company aims to open a second CFC in Montreal to bring Voilà par IGA to major cities in Quebec and Ottawa.