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Amazon has announced that it will start publicly listing the names and addresses of US-based third-party sellers on Amazon Marketplace as a measure to fight counterfeiters. Sellers were notified of the change last Wednesday, which is effective September 1st, 2020.
The change in policy means that the sellers on Amazon Marketplace will not remain anonymous, so that customers will know details of the individual or entity they’re buying from thus helping them take informed buying decisions.
This move is another important step in Amazon’s desire to improve its relations with the US Administration after the launch of the Counterfeit Crimes Unit last month made up of “former federal prosecutors, experienced investigators, and data analysts” to eradicate counterfeit. Amazon also announced that it spent USD500 million last year to fight fraud, abuse, and counterfeit products, and that it took down 2.5 million potential bad actor accounts and shut down 6 billion suspicious listings.
Source: The Verge
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