Driving innovative growth in a traditional channel
Event Start: 8:30 a.m.
Event Conclusion: 4:30 p.m.
Kantar Retail is forecasting growth of at least 4% in the home center channel in 2016, which is faster than the overall retail marketplace for the fifth straight year. Still, potential challenges lurk for big-box home improvement retailers, including the shifting makeup of their shopper base to the influence of less-prominent players. In light of these developments, suppliers and retailers must find innovative ways to approach traditional channels while adapting to new sources of growth.
Join Kantar Retail to help you understand:How the macroeconomic environment is influencing future growth in the channel New opportunities in Home Depot’s updated view of omnichannel retail, focused on seamless customer experiencesLowe’s view of the future store, including format developmentHow retail "game changers" are shaping shoppers’ expectations
You’ll walk away from this Workshop with insights into:
- The shopper’s path to purchase and how to stimulate sales
- The gaps in retailers’ digital integration and where suppliers can gain advantages
- New opportunities for consumables makers to form partnerships with home centers
- How pro shoppers are evolving and what they prioritize in multichannel shopping
New! Coverage of game-changing home improvement retailers outside of the two big-box home centers, including Amazon, Menards, Tractor Supply, and hardware stores .