We often use the phrase "eCommerce", but what has really been happening is two conversations in parallel: First is the "e" conversation about engaging people digitally with new tools and points of connectivity to sell and serve products and services. Second is the "Commerce" conversation about return on investment and the "profitability" (or lack thereof) of digital marketing and commercial relationships.
Now the time has come to really tie and cross these two streams together in a more organized way that focuses in on engaging consumers and turning them into profitable shoppers. The underlying shifts in the disruptive nature of digital shopping, engagement, and connection.Key trends in the digital landscape today, with an emphasis on partnering strategies to sell through Amazon, Walmart.com, and other pure-play or brick-and-click retailersCurrent practices to better link digital engagement with commercial reality to drive profitable growth and sell more cases
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