Poland’s best retailers have moved to a new stage in capabilities where they use sophisticated planning methods to develop trade terms, planograms and promotional campaigns. Suppliers must upskill their customer-facing teams to keep pace with these changes.
Morning session - Polish Retailing 2021:
- What the future holds for modern retail channels in Poland 2017-2021
- How changing shopping behavior is impacting the path to purchase
Afternoon session - Winning with Biedronka:
- A fresh view on Biedronka’s new direction, plus concrete next-steps that you can apply cross-functionally within your organisation
- Best-in-class financial practice (ie How you can get sales, margins and ROI in alignment with the Ladybug)