European Discounters Workshop

27 Sep 2016 Frankfurt, Germany

Event Overview


Discounters will make up 25% of the European grocery trade by 2020. Lidl and Aldi remain the largest and most complex customers in the Discounter channel – but just managing the complexity won’t be enough to win. Instead success will go to those suppliers who can innovate and execute a clear multi-year brand plan in the discounter environment. This workshop will provide suppliers with the opportunity to hone their European Discounter strategy in a collaborative environment.

Key Topics:

  • How will Aldi and Lidl continue to evolve their strategies?
  • What does internationalization of the discounter platforms 2016-2020 look like? What will this mean for terms/turns, marketing and seasonality, and localization?
  • How can you prepare for key trends in store design?
  • What are the “rules of assortment” in key categories?
  • What do we know about who shops there, and why?

Event Schedule

Sep 27 European Discounters Workshop (AM)

Venue Information

NH Frankfurt Mörfelden Conference Center
Hessenring 9,
64546 Mörfelden/Walldorf
Frankfurt, Germany
+49 6105 2040