With annual sales of €29 billion, Metro Cash & Carry (MCC) remains squarely among Europe’s top international key accounts. Increasingly it is a “gateway” customer to the traditional trade; at the same time the retailer’s “Metro & You” direct marketing initiatives continue to offer exciting ways for brands to engage directly with premium business consumers in Europe.
Kantar Retail’s half-day intensive workshop will deliver deep insight into the retailer’s 2017-18 strategy, and identify next steps for suppliers seeking to grow their business with Metro. Among the NEW topics covered at our 2017 workshop include a “walk the box” review of the latest best practice stores around Europe; plus a step-by-step guide to the retailer’s new organizational structure.
Find out about Kantar Retail’s Auchan Retail Workshop taking place on 8 March (AM)