The French retail market continues to evolve rapidly on the back of purchasing alliances, digital immersions, and growing shopper personalization. These developments are putting significant stress on FMCG suppliers who are already grappling with slowing growth and declining margins. Join Kantar Retail and get clear direction on where to place your bets in this increasingly complicated market.
What You Should Expect to Get Out of This Event:
- A method for mapping the changing role and expectations from categories and brands
- Direction around how to work with purchasing allianceswhich now account for roughly 90% of French grocery sales
- A vision for creatinga Customer Value Proposition that addresses the evolving needs (Commercial, Operational & Brand) of key accounts
Find out more about Kantar Retail’s Carrefour Workshop taking place on 4 May