Aldi, Lidl, and Penny have developed an incredibly powerful network of stores in multiple countries and an extremely sophisticated product development and supply-chain capability. 2017 and 2018 will be the years that these retailers use BRANDS to fight back against operators like Mercadona, Biedronka and Colruyt, to try to win the number one position in key European markets. All three will leverage their international relationships with private label companies, non-food brands, and FMCG brands in NEW ways to drive competitive advantage. Kantar Retail experts will equip you with ACTIONABLE insight into the international opportunities (and risks) with these growth retailers.
What You Should Expect to Get Out of This Event:
- The new rules of assortment now that discounters want to be #1 in each country for the stock-up shopping trip – with implications for supplier strategy
- An update on how Aldi Nord, Aldi Sued, Penny and Lidl’s offer of the Future is evolving – What’s working? What's not working?