The time is right for supplier partners to actively reappraise strategies with the Big 4: The UK retail market is witnessing seismic shifts, with nearly every channel reinventing its value proposition. Unforeseen macroeconomic and political forces have only added to the uncertainty. But: One needs to remember the scale of these shifts in relation to the 72% of grocery market share represented by the Big 4: Tesco, Sainsburys, Asda and Morrisons. Kantar Retail predicts that these retailers will put up a fight to keep (and grow!) share in the UK, despite demands that such growth requires a move into unchartered and uncomfortable territories.
What You Should Expect to Get Out of This Event:
- Clear understanding of each retailer’s strategy, as well as the potential growth opportunity with each of the Big 4
- Perspective on revising your category value proposition in the context of the total store P&L
- A user manual to speak the language of an integrated online and offline environment
- A point of view on the UK shopper with steps you can take to understand different segments with different needs – Haves/Have Nots, Millenials/Gen Z, Online/Offline