Multinational customers in the CE region are consolidating; Buying groups are putting pressure on suppliers; Consumer dynamics arising from the arrival of eCommerce models in Europe are forcing account teams to build local plans that fit into pan-European pricing corridors. And then, there’s the discounters. In short – Key customer teams in Central Europe need help. Kantar Retail’s one-day workshop will explore opportunities to talk to your leading multinational customers about price in a productive way and show you how to shape the discussion around growth and innovation.
What You Should Expect to Get Out of This Event:
- Recommendations on building pricing corridors across the CE region – and maintaining momentum at the local level
- Actionable insights around channel blurring, and what you can do to educate your shopper on cost/benefit of switching channels
Find out more about Kantar Retail’s Central European eCommerce Event taking place on 22 November