Consolidation across the modern trade in Turkey has created a three-tier national accounts environment. Tier one: Migros and CarrefourSA, two multi-format and multi-business unit customers; Tier two: The discounters, BiM, A101, and Sok. Tier three: Specialist retailers that do not yet have national scale but are growing rapidly and introducing innovation to shoppers. Join Kantar Retail to explore ways that key accounts teams can engage, activate, and manage an increasingly complex modern trade landscape.
What You Should Expect to Get Out of This Event:
- Clear direction on how to build pricing and promotional strategies with consolidating customers
- Insight into the Turkish shopper and their reasons for shopping/switching to specific channels
- Recommendations for format activation and innovation especially with chain drug, eCommerce and neighborhood premium formats