Central European eCommerce Strategy

22 Nov 2017 Vienna, Austria

Event Overview

Explosive eCommerce growth in Central Europe is opening doors for brands. But for suppliers, “picking your bets” is far from straightforward. Brick and mortar chains seeking to delight “omnichannel” shoppers are competing with innovative new business models. Alibaba’s arrival to the region only complicates the scene. Find out where, and how, to play in this rapidly evolving environment to capture your share of the growth.

What You Should Expect to Get Out of This Event:

  • Recommendations for market and customer prioritization and activation – Where and how to play, retail winners and losers
  • Clear insight into the growing importance of big data in delivering personalized experiences, and what you need to do about it
  • Supplier best practice/case studies in developing a winning digital strategy for this region – with insight into new technology, and going the “last mile” in grocery.

Find out more about Kantar Retail’s Central European Retail Summit taking place on 21 November