Apparel Retailing Webinar Series

Upcoming Subscription Webinars

US Apparel Retailing Webinar

7 Jun 2018, 01:00 PM EDT

US Apparel Retailing Webinar

12 Sep 2018, 01:00 PM EDT

US Apparel Retailing Webinar

6 Dec 2018, 01:00 PM EST

Recorded Subscription Webinars


US Apparel Retailing Webinar: Using Loyalty to Crown Shopper Royalty

15 Feb 2018, 01:00 PM EST

Several leading apparel retailers saw a much-needed positive holiday season in 2017 as new strategies and initiatives started to take hold with shoppers and deliver positive results. One of the big initiatives that has been at the top of the list for many of the biggest players is loyalty. Just as Amazon continues to push Prime to the limits, apparel retailers are also rethinking how they can best capture the attention of their biggest spenders and increase their share of wallet in 2018. ...


US Apparel Retailing Webinar: Future Mall Landscape - Silent Night, or Merry and Bright?

7 Dec 2017, 01:00 PM EST

As the holiday shopping season gets into full swing, all eyes will be once again on stores and mall-based retailers to see how they will weather this key shopping season. The mall landscape continues to shift and change as shoppers' habits evolve from single- to multi- to channel-less shopping, especially when it comes to apparel. Retailers are also changing their strategies, not only rightsizing stores and optimizing their digital presence, but attempting to create better and more lasting ...


US Apparel Retailing Webinar

13 Sep 2017, 01:00 PM EDT

For the past four years, Kantar Retail has tracked the most common path to purchase for apparel, revealing that shopping for apparel is moving quickly into digital and mobile modes. The 2017 data extends the trend, underlining just how flexible apparel shoppers have become and how rapidly shopping approaches are changing. Even a quarter of Senior shoppers now report doing most of their apparel shopping completely digitally. In addition to understanding how they shop, it's also important ...


US Apparel Retailing Webinar: Assessing the Amazon Threat

8 Jun 2017, 01:00 PM EDT

2017 is the year Wall Street has predicted that Amazon will overtake Macy's as the country's top retailer of apparel. If recent headlines from Amazon are anything to go by, it seems it's only a matter of time until this prophecy comes true. While Amazon is not a new challenger in the apparel realm, it is a constantly changing one. We'll look at how well its current initiatives are working, and what we might expect from future strategies already in the works. We'll also explore how Amazon ...


US Apparel Retailing Webinar: Finding Home Base

16 Feb 2017, 01:00 PM EST

After a somewhat dismal holiday selling season, many apparel retailers are changing their lineup and searching for home base, not necessarily even to score a run, but just to get another at bat with the finicky apparel shopper. Apparel shoppers turned out in strong numbers this holiday, but unfortunately not in the places many of the largest apparel retailers hoped—namely their stores. Many preferred the convenience of online shopping, with many shifting spending to the retailer that ...


US Apparel Retailing Webinar: The Scene in the Mall

1 Dec 2016, 01:00 PM EST

For years, the mall has been the main "scene" for apparel retailing. The impacts of eCommerce and a shopper shift away from traditional mall-based retailers have permanently changed that landscape. While department stores report decreased traffic nearly across the board, shoppers still say that department stores are still relevant as the main trip driver for the majority of their mall visits. One of the biggest opportunities for malls and retailers to bring in traffic is Black Friday, which ...


US Apparel Retailing Webinar: Beauty and the Digital Beast

18 Aug 2016, 01:00 PM EDT

Beauty is in the eye of the beholder ... and in the crosshairs of the apparel retailing landscape as retailers look for a growing category to soften the effects of slow apparel sales. It's a category that has always crossed channels from department stores to drug stores and supermarkets, and is now getting caught up in the digital fray as Amazon pursues prestige beauty. We'll take a cross-channel look at how retailers are innovating around the category. Mobile has been "the future of retail ...


US Apparel Retailing Webinar: Shopping Triggers

19 May 2016, 01:00 PM EDT

ShopperScape® data reveals that shoppers are planning to gravitate toward alternative apparel retailers in 2016: the top two shopping venues most likely to see more apparel shoppers this year are Amazon and resale or consignment retailers. These retailers have especially high appeal among some of the most sought-after apparel shoppers—Gen Y. As the competitive landscape shifts, it is important for retailers to understand what these retailers are doing to garner the attention, which ...


US Apparel Retailing Webinar: Caution … Changes Ahead

18 Feb 2016, 01:00 PM EST

Many apparel retailers are likely very happy to have 2015 in the rearview mirror; business was challenged by changing competitive dynamics and changing consumer spending patterns. However, the year ahead promises to be no less challenging. Retailers operating non-traditional models continue to capture shoppers' attention, which will cause many established players to rethink strategies, marketing and merchandising tactics, and formats over the course of the year. Despite overall positive ...


US Apparel Retailing Webinar: Emotions, Engagement, and the Economy

16 Dec 2015, 01:00 PM EST

Making the Connection Emotional or functional? Retailers need to make at least one of these connections with shoppers to become either an indispensable or an inspirational destination—if not both—for shoppers' apparel needs and wants. We'll look at how shoppers classified key apparel retailers on this spectrum, and what retailers are doing to stay in shoppers' shrinking store sets. Holiday Engagement Retailers are getting creative with marketing strategies this season to engage ...


US Apparel Webinar: Key Landscape Shifts

15 Sep 2015, 01:00 PM EDT

OmniShopper Update Improving omnichannel capabilities continues to be a focus for many apparel retailers as shoppers continue to flex between channels, gravitating to the venue that best serves their needs. New ShopperScape® data indicates a further progression to online shopping, necessitating that retailers step up the online experience. We'll take a look at how retailers are coping with shoppers' new traffic patterns. The Changing Face of Loyalty In a landscape where shoppers are ...


US Apparel Retailing Webinar

20 May 2015, 01:00 PM EDT

The Way Out(let) As many apparel retailers approach maturity and run out of room to grow their full-line footprints, it is becoming clearer that relying on ecommerce as the main source of growth won't be a sustainable strategy for long. Consequently, growth via new formats is currently getting more consideration, and much of the current conversation is about off-price, outlet, or clearance formats. Leveraging new ShopperScape® data, we'll take a look through shopper eyes to find out ...


US Apparel Retailing Webinar: Disruption Edition

25 Feb 2015, 01:00 PM EST

Disruption was the “word of the year” in 2014, and looks to continue trending this year, as shoppers and retailers alike continue to shape the changing apparel retailing landscape. We’ll take a look at some of the disruptions affecting the status quo, and how they will impact apparel retailing in 2015.   Retail Recon: As several specialty retailers are closing up or scaling down, fast fashion giants H&M and Forever 21 are continuing to grow and thrive in a challenging ...


US Apparel Retailing Webinar

5 Dec 2014, 01:00 PM EST

Decoding DenimDenim is a category that has showed continued signs of weakness across the apparel retailing landscape. Though a lack of newness, a saturated market, and premiumization could be playing a part, many retailers have started pointing fingers at activewear, claiming that its increasing acceptance outside of the gym is eating into the portion of shoppers' wardrobes and wallets that used to be dedicated to jeans. Leveraging ShopperScape® data, we'll take a look at what shoppers ...


US Apparel Retailing Webinar

5 Sep 2014, 01:00 PM EDT

Two trends perhaps more than any other have the biggest potential to create disruption and drive change in apparel retailing: Shoppers’ continued adoption and integration of digital tools and technologies in the shopping process Changes in where and how shoppers shop for apparel The Omni-Channel Apparel Shopper, Revealed “Omni-channel” continues to get a lot of attention when talking about the state of retailing today, but the reality is that shoppers are already ...


US Apparel Retailing Webinar

23 May 2014, 01:00 PM EDT

It turns out we didn’t have to look beyond the beginning of the alphabet to identify two of the hottest topics in apparel retailing. Amazon Per Amazon CEO Jeff Bezos, “Amazon Fashion is booming.”   The latest apparel-related initiatives at the retailer include: upgraded presentation of apparel, working with premium brands to create showcase shopping experiences, and using its Brooklyn photo studio to shoot an average of 10,400+ product photos a day.  ...


US Apparel Retailing: A Not-So-Basic Look at Basics

14 Feb 2014, 01:00 PM EST

Just as basic pieces form the core of a wardrobe, a basics assortment is often the core of a retailer's apparel offer. Even though understanding basics retailing may seem simple, the competitive dynamics around basics are poised to shift in the near term. Recent key developments include: Walmart has indicated a renewed emphasis and focus on apparel,  of which basics comprise 50% of the assortment, and is evolving its fashion basics  and activewear offer. Uniqlo’s “Made ...


Apparel Retailing: Future Forecast - How Merry?

13 Dec 2013, 11:00 AM EST

As we approach the New Year, we'll take a look at the apparel retailing outlook from several angles with an eye toward understanding how current marketplace conditions will play out over the months and year ahead.The Macro-Economic EnvironmentSenior Economist Doug Hermanson will take a look at the short-term outlook as well as key macroeconomic issues with the potential to shape apparel shopping and spending behavior. A Merry (Digital) Holiday Defines the Baseline for 2014Online sales ...


US Apparel Retailing: Delivering a Strong Finish

20 Sep 2013, 11:00 AM EDT

Update on the Landscape: What's Required to Deliver a Strong Finish? Facing a number of headwinds in the first six months, apparel retailers were challenged to find growth. With just a little more than a quarter left in the fiscal year, Kantar Retail will provide a comprehensive update on the apparel retailing landscape leveraging macroeconomic, shopper, and competitive dynamics insights, to bring you up to date as we head out of BTS and into Holiday 2013. Best-in-Class ...


US Apparel Retailing: Driving Engagement thru Social Media & Loyalty Programs

2 May 2013, 11:00 AM EDT

Loyalty Program Participation Drivers With an increasing focus on shopper engagement and customer service, using a loyalty program to reward best customers has become almost commonplace among apparel retailers. Understanding what drives shoppers to sign up for and/or participate in loyalty programs is essential in today’s customer-centric retailing environment. Often in support of intelligence strategies, competitive advantage, or exclusivity; a number of players have either ...


US Apparel Retailing: Apparel's New Year

7 Feb 2013, 11:00 AM EST

Shoppers’ 2013 Apparel Spending and Shopping Strategy Plans Despite the prospect of higher taxes and continued uncertainty about the nation’s economy, shoppers are signaling optimism when it comes to their “personal economy”—at least when it comes to spending on apparel and related categories. For the first time in several years, more shoppers indicate plans to spend more on apparel this year vs. last year, and fewer shoppers plan to spend less. Using ...


Apparel Retailing: Spotlight on Shoe Shopping/Spotlight on the Season

13 Dec 2012, 11:00 AM EST

Shopping Experience Spotlight: Shoes Retailers are raising the stakes when it comes to the shoe shopping experience. Larger more spacious layouts, extended sizes, exclusive brands, and infusions of modern design and technology are just a few of the strategic initiatives retailers in the Department Store and Specialty Apparel arenas are implementing to drive conversion in this high-margin category. Using recent ShopperScape® data, we explore how shoppers shop for shoes, what resonates ...


Apparel Retailing: How the Evolving Competitive Landscape is Influencing Shopping Behavior

6 Sep 2012, 11:00 AM EDT

Understanding Apparel Shopping Trip and Purchase Drivers Using brand new ShopperScape® data, we’ll take a look at the top influencers driving trips to leading apparel retailers—are new communication channels like Facebook, Pinterest, and Twitter bringing shoppers into stores?  What role are coupons and promotions playing now that some retailers have moved away from them and others are “doubling down” on discounts?  We’ll also look at how shoppers ...


Apparel Retailing: A Look at New Initiatives

3 May 2012, 11:00 AM EDT

Targeting the Under-30 ShopperMacy’s recently announced a five-pronged approach to win with “Millennial” shoppers age 13 to 30, and Kohl’s is among the other retailers launching new initiatives and brands with an eye on younger shoppers.  Also shaking up the retail landscape by targeting this shopper segment are the rapidly growing fast-fashion retailers such as H&M and Forever 21.  We’ll use Kantar Retail’s ShopperScape® to analyze where ...


Apparel Retailing: The Year Ahead

16 Feb 2012, 11:00 AM EST

  Shoppers’ 2012 Apparel Spending and Shopping Strategy Plans   Shoppers’ initial assessment of 2012 apparel spending plans are a signal that retailers and suppliers should anticipate slower growth in the aggregate.  More shoppers will try to stick to a firm clothing budget and to limit impulse spending.  We will use Kantar Retail’s ShopperScape® data to identify where retailers and suppliers can look for pockets of growth in a year where fewer shoppers ...


Apparel Series: October 2011

28 Oct 2011, 11:00 AM EDT

The Revival of the Men’s Apparel Market Even though the size of the men’s apparel market is roughly only 60% as large as the women’s apparel market, the men’s market has been a hot bed of activity recently.  From new store concepts such as  The Foundry (JCPenney) and Destination XL (Casual Male) to innovative online concepts such as Park & Bond (Gilt Groupe and GQ), Clad (JCPenney and Esquire), and Mr. Porter (net-a-porter and Details), the men’s ...


Apparel Series: August 2011

11 Aug 2011, 11:00 AM EDT

Merchandise Ladders: The Apparel Landscape As alternative players such as Club and Value Discounters ramp up their focus on apparel, and Mass retailers continue to evolve their apparel offer, Kantar Retail surveyed the landscape to take a look at the assortment that some of the key players are presenting to shoppers. With a focus on a few core categories to maintain “comparability” across channels, we will share the results of our survey across: JC Penney, Kohl’s, Sears, ...


Apparel Series: May 2011

6 May 2011, 11:00 AM EDT

Communicating Value: How Retailers Are Messaging Value in ApparelRedefining the value equation is one of the top10 trends Kantar Retail is following in 2011+. As anticipated price pressures become more prevalent by the middle of the year, retailers across the board will be challenged more than ever to deliver a compelling value proposition to their shoppers. Kantar Retail explores how retailers across the apparel spectrum—from value to luxury players—are delivering value and ...


Apparel Series: February 2011

17 Feb 2011, 11:00 AM EST

Shoppers’ 2011 Apparel Spending and Shopping Strategy PlansShoppers’ initial assessment of 2011 apparel spending plans indicate that much of the pent-up demand that drove robust growth in 2010 has been satisfied.  With fewer shoppers planning to spend more in 2011 and more shoppers focused on replacement spending, we will use Kantar Retail’s ShopperScape™ data to identify where retailers and suppliers can look for pockets of growth in a year where shoppers are ...


US Apparel Retailing Series: October 28

28 Oct 2010, 11:00 AM EDT

AgendaA Look at Loyalty Programs from a Shopper Insights Perspective — Retailers such as Macy’s and Eddie Bauer recently re-launched loyalty programs in an effort to differentiate from their competitors and drive shopping frequency.  Kantar Retail will leverage its ShopperScape™ survey to investigate shopper participation in retailer-sponsored loyalty programs, the benefits deemed most important by members, and the role programs play in store decisions.Building the ...


US Apparel Retailing Series: August 12

12 Aug 2010, 11:00 AM EDT

Beyond the Mall—Changes at the regional mall, including less relevant anchors and a shifting tenant mix, and an increasingly mobile and connected shopper base are prompting apparel specialty stores and department stores to explore non-traditional retail spaces and new distribution strategies.  We’ll leverage ShopperScape™ survey findings to track the evolution of this trend and present recent best-practice responses. Alternative Retailers Make Apparel Play—Home-shopping ...