Macys brings STORY, the narrative-driven retail concept shop it acquired in 2018 to 36 of its stores across U.S. The first theme, called Color will run through June 2019, and will provide color experiences to shoppers through more than 300 color inspired events. COLOR will include a curated assortment of bright merchandise for men, women, kids and home, items from makeup retailer MAC Cosmetics, workshops from crayon maker Crayola, pieces from Levi’s*Crayola collaboration and more than 400 products from around 70 small business owners.
The biggest STORY at Macy’s Herald Square, spanning 7,500 square feet showcases interactive experiences, broader range of partners, Lite-Brite LED display, faux fur columns, LED ping pong table. For the launch, Macy’s has trained more than 270 employees in building STORY stores, holding events and customer engagement.
Source: Macy’s PR