Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Alibaba wants to wholesale to the world
    Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide ...
  • Amazon International: The big beats from Q2 2019
    This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.
  • North America: Amazon Prime Day 2019 recap
    This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.
  • Battle of the Titans: Amazon vs. Walmart series
    As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between ...
  • eCommerce ON report: eCommerce shoppers in the United States
    In the first of a new Kantar series, eCommerce ON, we examine the key factors influencing US online shopper decisions, highlighting the players ...
  • Amazon Annual Shopper Review
    This annual review answers key questions about Amazon's shoppers.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Amazon North America: The big beats from Q2 2019

2 Aug 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key North America initiatives and important themes ahead.

 
Summary Slides

North America: Amazon Prime Day 2019 recap

30 Jul 2019

By: Kantar Research Team.  67 Slides

This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.

 
Summary Slides

Battle of the Titans: Amazon vs. Walmart series

29 Jul 2019

By: Rachel Dalton, Laura Kennedy.  17 Slides

As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between the two behemoths have been hard to ignore. This study examines the two retailers’ online grocery baskets, and ultimately, who wins on price.

 
Followers: 51

Amazon reported another quarter of double-digit net sales growth, but operating income slowed considerably due to the rollout of one-day free shipping and other investments. Here’s a quick summary of the highlights from Amazon North America’s second-quarter earnings call yesterday: One-day ...

 
Followers: 335

Prime Day 2019 did not disappoint. There were high profile launches, experiential promotions, and key connections across the Amazon ecosystem. The event was a win for Amazon – with revenue surpassing $5 billion in one day – but they weren’t the only winners. Retailers across ...

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The Shoppers' Evolving Path to Purchase

 
Followers: 74

In our most recent loyalty research Kantar found that attaining consumer loyalty is a continuous challenge for suppliers facing a multitude of external factors in their attempts to understand complex drivers behind shopper decision-making. At the same time, new data insights are increasingly ...

 
Summary Slides

eCommerce ON report: Global Insights Report 2019 -- Wave 1

25 Jul 2019

By: Kantar Research Team, Malcolm Pinkerton.  37 Slides

eCommerce ON offers a foundational, shopper-centric understanding of eCommerce across categories and countries. This global overview introduces you to this exciting new project and details the scope of this unique and groundbreaking Kantar study.

 
Followers: 82

Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realising this is attracting more global brands, large and small, to its platform. This has just become ...

 
Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

 
Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

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Developing Multichannel Strategies

 
Followers: 16

Ahold Delhaize USA reported 0.2% growth in Q2 2019 for both comparable sales without fuel and net sales. This growth amounted to USD10.9 billion in net sales for the quarter when a strike at its Stop & Shop banner cost the company $345 million in sales. For the first half of the year, the ...

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Followers: 461

Last week Walmart announced it will integrate the finance and supply chain teams for its stores and eCommerce businesses. Michael Dastugue, Walmart US Chief Financial Officer, will lead the finance organization and report into Walmart Inc. CFO Brett Biggs; Steve Schmitt, will move from his role ...

 
Followers: 128

Kantar Worldpanel, the global market leader in consumer panels, reports that the total spending of the fast moving consumer goods (FMCG) grew by 6.9% in the 12 weeks to 14 June, compared to the same period last year. Stronger growth in Q2 is thanks partly to the 18-day-long online discount ...

 
Followers: 448

Retailing in the Week Ahead – Week 29, 2019 At the start of Ultrafresh season, we introduced four tradeoffs that retailers need to make when investing in Ultrafresh solutions. The first was space. The second was expertise. Today we will discuss the third and fourth – the level of ...

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Staying Ahead of Emerging Trends

 
ARTICLE

Alibaba wants to wholesale to the world

8 Aug 2019

  By: Howard Lake

Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide wholesale. With it now making overtures to Amazon Business clients in the US, will this further energize an already fast-growing sector?

 
Followers: 128

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, eCommerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe. While GDP growth has been stable in recent years, growing on average +3.5% ...

 
Followers: 108

The pace of change in China is reflected in Shanghai’s juxtaposition of old meets new, both in architecture and in retail. Upon landing at Pudong International Airport, you can sense the high level of consumption that occurs here in the shipping containers that dominate the Huangpu River, ...

 
Followers: 108

As the path to purchase becomes increasingly complex in China, retailers are ultimately looking to connect with shoppers both online and offline. In stores, signs for online-to-offline (O2O) services are widespread, highlighting the breadth of the assortment that shoppers can pick from stores ...

 
Followers: 108

Perhaps the most eye-opening part of my visit to Shanghai was witnessing the Chinese consumer’s reliance on mobile for everyday tasks. Whether for entertainment, communication, or commerce, Chinese shoppers spend an average of 5.4 hours per day online. In turn, companies like Alibaba and ...

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