Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Winning the digital shelf
    Learn digital-shelf best practices for home improvement categories and see best-in-class examples from Amazon, Home Depot, and Wayfair.
  • Shaping digital commerce strategies
    COVID impact will change the omnichannel focus of almost all retailers, meaning brands must understand the longer-term implications.
  • The state of ecommerce 2021
    This landmark study identifies key shopper, brand, and retailer trends and provides a holistic view of the rapidly evolving ecommerce and retail ...
  • Post-COVID commerce: A four-phase recovery framework
    The economic shutdown and social distancing will bring about a sweeping shakeout of retail. Are you prepared for post-COVID commerce?
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Balancing omnicommerce retail after COVID-19

6 Aug 2020

By: Rachel Dalton, Timothy Campbell.  35 Slides

COVID-19 has upset the retail balance. Some changes will revert, while others will stick and evolve. We detail the implications.

 
Followers: 145

Amazon reported a record-breaking 40% increase in net sales for Q2 at USD88.9 billion, attributed to the pandemic-driven shift to online shopping. Operating income was up 89% to USD5.8 billion, despite the retailer spending over USD4 billion on COVID-related expenses. Operating cash flow increased ...

 
Summary Slides

Global Health & Wellness Trends

7 Jul 2020

By: Brian Owens.  49 Slides

What are the key worldwide drivers of Health & Wellness that are setting the agenda in this fast-moving space?

 
Summary Slides

The European Retail Landscape

7 Jul 2020

By: Paida Mugudubi.  55 Slides

How are retailers capitalizing on the growing health and wellness super-category? What does the “retailization” of healthcare mean for brands?

 
Summary Slides

The Digitization of Health & Wellness Shopping

7 Jul 2020

By: Kelly Petropoulou.  23 Slides

As digital developments in health and wellness disrupt the path to purchase and create new touchpoints, what can brands do to respond?

View All

The Shoppers' Evolving Path to Purchase

 
Summary Slides

Budgeting takes a bigger role in online grocery

28 Jul 2020

By: Tory Gundelach.  18 Slides

In the second module from our Online Grocery series, we explore how shoppers are increasingly using online grocery services to help them with budgeting in addition to the core appeal of convenience.

 
Summary Slides

Winning the digital shelf

24 Jul 2020

By: Christina Anderson, Prem Shunmugavelu.  45 Slides

Learn digital-shelf best practices for home improvement categories and see best-in-class examples from Amazon, Home Depot, and Wayfair.

 
Followers: 23

Restrictions on movement across the nation have meant significant lifestyle changes, with many consumers juggling work, socialising and schooling from the confines of their house. In the past month we saw significant shifts in purchasing habits, not only in grocery, but also across non-food ...

 
Followers: 496
BLOG POST

Turning the economy from off to on

6 Apr 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 15 The ‘R’ word – Recession – is being used less frequently in the business press these days. It has been replaced with a new expression: the “S” word – ‘Shock’. Many business columns have switched from ...

 
Summary Slides

Clothing vs. COVID-19: The fashion industry response

3 Apr 2020

By: Anusha Couttigane, Tiffany Hogan.  40 Slides

Few sectors have been impacted as severely by the coronavirus as fashion. This report details the strategies adopted by fashion brands, from high street retailers to luxury labels, and analyses which will emerge in best shape from the current crisis.

View All

Developing Multichannel Strategies

 
Followers: 82

Evidence suggests the UK is embarking on slow return to normalized shopping habits, although any return to pre-pandemic patterns may well still be some way off. Kantar Worldpanel data for the four weeks to 12 July 2020 reveals that, despite the reopening of non-essential retail and the hospitality ...

 
Followers: 496
BLOG POST

Channel mix challenges

20 Jul 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 30 Channel mix, and managing it proactively, is the most fundamental challenge of any CPG brand’s long-term commercial strategy. Take a justified premium brand, put it in a discount channel, and you quickly lose the premium edge you once had. Take an ...

 
Summary Slides

Digital Leadership virtual event overview

11 Jun 2020

By: Rachel Dalton, Todd Szahun.  20 Slides

COVID-19 has accelerated the inevitable shift from offline to online retail. How can you plant the seeds for growth?

 
Summary Slides

Cross-channel assortment, pricing, and promotion strategies

11 Jun 2020

By: Jonathan Young.  17 Slides

Learn why you should rethink the traditional cross-channel pricing and promotion model and use assortment to differentiate by channel.

 
Summary Slides

The Walmart competitive advantage through the COVID-19 recovery

11 Jun 2020

By: Lei Duran, Timothy Campbell.  31 Slides

Learn how Walmart’s ecommerce investments have paid off during COVID-19 and how brands can find growth with Walmart Online Grocery.

View All

Staying Ahead of Emerging Trends

 
Summary Slides

The rising role of stores in shoppers’ click-and-collect journeys

22 Jul 2020

By: Pam Goodfellow.  16 Slides

In the first module from our Online Grocery series, we explore how stores augment click-and-collect shoppers’ pickup trips.

 
Summary Slides

The future of online/offline retail pharmacy experiences

22 Jul 2020

By: Brian Owens.  50 Slides

Explore new digital health trends, how new online capabilities will impact store services, and Amazon’s efforts in healthcare.

 
Followers: 23

Shopper behaviours have shifted dramatically throughout Lockdown, from stockpiling to a newfound enthusiasm for online shopping. Retailers have responded by adapting their capabilities to meet these new needs wherever possible. One noteworthy trend emerging as a result of these evolving shopper ...

 
Summary Slides

Digital engagement innovation in the convenience channel

13 Jul 2020

By: Liz Thayer.  27 Slides

Learn how convenience retailers are modernizing their digital engagement tactics to drive loyalty in this ultracompetitive channel.

 
Followers: 496
BLOG POST

Mistakes in the age of Shopper-First

29 Jun 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 27 Just over five years ago, Kantar’s IQ team made a major push for CPG companies to embrace the ‘Age of Shopper-First’. Our goal was to help CPG companies prepare for the year 2020, a year when the best of the best retailers would be using ...

View All