Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Right the Wrongs – How Not to Fail at the Internet
    Every big thing was once a small thing. Most big companies forget this. Get faster at scaling small things, not slower at imagining big ones.
  • Interconnected retail: The new world of commerce
    The massive shifts in shopper behaviors is forcing retailers and brands to think differently, market differently, and connect differently to remain ...
  • The state of shopping routine disruption
    Big-picture macro conditions and shopper sentiment paint a (mostly) positive outlook for retailing. However, a trifecta of disrupters is primed ...
  • From functional to fun: The evolving online shopping experience
    As shoppers increasingly dedicate more leisure time to digital media consumption, new opportunities are rising to influence and convert the sale ...
  • Amazon North America: The big beats from Q1 2018
    In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q1 and important ...
  • Social beauty: The current state and future of social commerce in beauty retailing
    The rise of social commerce is leading to new trip types, reinventing the shopping occasion ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Why Alibaba is Our Best Guide to Reaching the Pinnacle

24 May 2018

By: Malcolm Pinkerton.  26 Slides

Alibaba is one of the most exciting, dynamic, and entrepreneurial businesses in the world. The immense ecosystem and concept of what the retailer calls New Retail, provides unprecedented opportunity for brands looking to not only crack China, but stay at the forefront of how people want to shop.

 
Summary Slides

3P: Techniques and Tactics for Dealing with Third Party Sellers

24 May 2018

By: Kantar Consulting Analyst.  32 Slides

This session will be hosted by Marketplace Ignition, a consultancy focused on helping brands and retailers grow their business on Amazon and other online marketplaces.

 
Summary Slides

Amazon Foundational: From base camp to half way up Mount Amazon

24 May 2018

By: Hanna Ryngmark, Malcolm Pinkerton.  42 Slides

This interactive session will help you to separate the Amazon myths from reality, and is aimed at helping those exploring or testing the waters with Amazon. Learn how to build your Amazon business and better understand your relationship with the retailer.

 
Summary Slides

Amazon advanced: The final ascent to Amazon’s summit

24 May 2018

By: Alvaro Morilla.  72 Slides

This session is aimed at those with established Amazon strategies. We’ll focus on creating winning marketing strategies with Amazon, and how to pull the right activation levers, and get the most out of AMG and AMS.

 
Summary Slides

eBay: Innovating online marketplaces

9 May 2018

By: Kantar Consulting Analyst.  19 Slides

Rethink your marketplace strategy. eBay is your next commerce partner. Getting started is easy. Here's how to sell direct or through the authorized reseller program.

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Ingenious innovations and initiatives - May 2018

24 May 2018

By: Kantar Consulting Research Team.  11 Slides

Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them.

 
Followers: 37

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

 
Summary Slides

Voice Amps Up: Okay Google, Hey Alexa

23 Feb 2018

By: Rachel McGuire, Robin Sherk.  12 Slides

The 2017 holiday season boosted voice-controlled smart home device penetration to nearly one in five U.S. households. As internet connectivity moves beyond screens and becomes more embedded in the fabric of home life, voice shopping will be an important new venue for commerce.

 
Summary Slides

Ingenious Innovations and Initiatives-February 2018

8 Feb 2018

By: Kantar Consulting Research Team.  14 Slides

This report brings you the latest and greatest innovation in retail, why it is important, what you can learn from it. We scour the globe each month to bring you the most exciting innovations and initiatives in customer experience.

 
Summary Slides

Front of Store Technology - How Stores Connect with the Omnichannel Shopper

8 Dec 2017

By: Tudor Popa, Kantar Retail Research Team.  17 Slides

A recent look at how the digital and physical worlds continue to blend calls for a review of the existing front-of-store technology, and the prospects for the future.

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Developing Multichannel Strategies

 
Summary Slides

Why Direct to Consumer is a Fundamental Part of Your Integrated Channel Strategy

24 May 2018

By: Kantar Consulting Analyst.  26 Slides

Truly omnichannel brands have realized that to delight the constantly connected consumer, the focus must be on providing innovative solutions to a specific shopping mission or occasion.

 
Followers: 29

Target had solid results for the first quarter of 2018, reporting comp growth of 3.0% and sales of $16.5 billion for the quarter ended May 5. Here are a few quick takeaways from this morning’s announcement: Comps growth was surprisingly strong. While it is too early to determine the ...

 
Followers: 390

Walmart reported solid U.S. results for Q1 2018, posting comps of 2.1% and growth of 3.1%, to hit sales of USD77.7 billion. Here are a few quick takeaways from this morning’s announcement:   Comps growth was relatively strong. Following several quarters of sub-2% comps growth ...

 
Followers: 50

Many of us in the U.S. woke up to the news of an Ocado-Kroger partnership. When the news broke in Europe a few hours earlier, Ocado saw a huge spike in its share price. We'll see if Kroger stock has a good day as well. The critical question on the minds of those of us in the U.S. is what this ...

 
Summary Slides

The state of shopping routine disruption

9 May 2018

By: Mary Brett Whitfield.  39 Slides

Big-picture macro conditions and shopper sentiment paint a (mostly) positive outlook for retailing. However, a trifecta of disrupters is primed to alter shopping routines. Against this backdrop of change, suppliers and retailers must rethink assumptions about shoppers and shopping routines today.

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Staying Ahead of Emerging Trends

 
Summary Slides

The evolution of social commerce

24 May 2018

By: Hanna Ryngmark.  28 Slides

Social Commerce is set to become a big thing in retail, with the next generation the early adopters of social shopping. Brands looking to engage with this generation must therefore learn how to use social as a commercial channel as opposed to just a marketing tool.

 
Summary Slides

Looking Good: Can Amazon Create a Credible Beauty Proposition?

24 May 2018

By: Hanna Ryngmark.  23 Slides

Beauty has been an untapped potential for Amazon. A fresh emphasis on beauty and wellness provides brands with substantial opportunity. With a lower threat from private label, and Amazon seeking premium brands to win market share.

 
Summary Slides

What's for Dinner: Can Amazon Realize its Grocery Ambitions?

24 May 2018

By: Alvaro Morilla.  26 Slides

Amazon has one main priority: Take a bigger share of shoppers’ wallet. Achieving this requires the retailer to crack the code in grocery.

 
Webinar

Digital Retailing Webinar - Social commerce: Capitalizing on today’s key platform

24 May 2018, 11:00 AM EDT

With major U.S. social platforms introducing new retail capabilities, social media is quickly moving down the purchase funnel. By expanding beyond brand building to support conversion, these platforms are better enabling retailers and suppliers to move shoppers from inspiration to purchase. As shoppers, especially Centennials, increasingly turn to social sites for shopping, brands need to ensure that they have a shoppable presence across these digital touchpoints. Join Kantar Consulting ...

 
Summary Slides

Right the Wrongs – How Not to Fail at the Internet

11 May 2018

By: Bryan Gildenberg.  49 Slides

Every big thing was once a small thing. Most big companies forget this. Get faster at scaling small things, not slower at imagining big ones.

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