Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Winning the digital shelf
    Learn digital-shelf best practices for home improvement categories and see best-in-class examples from Amazon, Home Depot, and Wayfair.
  • Shaping digital commerce strategies
    COVID impact will change the omnichannel focus of almost all retailers, meaning brands must understand the longer-term implications.
  • The state of ecommerce 2021
    This landmark study identifies key shopper, brand, and retailer trends and provides a holistic view of the rapidly evolving ecommerce and retail ...
  • Post-COVID commerce: A four-phase recovery framework
    The economic shutdown and social distancing will bring about a sweeping shakeout of retail. Are you prepared for post-COVID commerce?

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

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Managing your e-assortment execution on Amazon

28 Oct 2020

By: Christina Anderson, Jonathan Young.  17 Slides

Explore new assortment planning approaches that consider an array of dynamic levers to help drive better results on Amazon.

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Primerica: Reaching the influential Amazon Prime member

28 Oct 2020

By: Rachel Dalton.  34 Slides

Get detailed shopper insights into Prime members, their influence across the retail, and opportunities to better reach them.

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Welcome and introduction

28 Oct 2020

By: Rachel Dalton.  14 Slides

Welcome and introduction to Amazon Virtual Event.

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Understanding Amazon’s top strategic priorities to inform plans

28 Oct 2020

By: Rachel Dalton.  41 Slides

We provide a status update on Amazon’s five core pillars for growth and analyze what they mean for suppliers and retailers.

Followers: 201

Amazon Prime Day kicked off today, October 13, with its first day of deals, but this year, the focus has shifted away from the blending of retail and entertainment that we saw in 2019 to be a more holiday-focused event. Furthermore, Amazon seems to be more overtly promoting across its full ecosystem. ...

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The Shoppers' Evolving Path to Purchase

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Winning the digital shelf

24 Sep 2020

By: Prem Shunmugavelu.  44 Slides

Learn digital-shelf best practices from Canadian online platforms and see best-in-class examples from Amazon, Wayfair, and Home Depot.

Summary Slides

Budgeting takes a bigger role in online grocery

28 Jul 2020

By: Tory Gundelach.  18 Slides

In the second module from our Online Grocery series, we explore how shoppers are increasingly using online grocery services to help them with budgeting in addition to the core appeal of convenience.

Summary Slides

Winning the digital shelf

24 Jul 2020

By: Christina Anderson, Prem Shunmugavelu.  45 Slides

Learn digital-shelf best practices for home improvement categories and see best-in-class examples from Amazon, Home Depot, and Wayfair.

Followers: 78

Restrictions on movement across the nation have meant significant lifestyle changes, with many consumers juggling work, socialising and schooling from the confines of their house. In the past month we saw significant shifts in purchasing habits, not only in grocery, but also across non-food ...

Followers: 445

Turning the economy from off to on

6 Apr 2020  By: Ray Gaul

Retailing in the Week Ahead, Week 15 The ‘R’ word – Recession – is being used less frequently in the business press these days. It has been replaced with a new expression: the “S” word – ‘Shock’. Many business columns have switched from ...

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Developing Multichannel Strategies

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Store transformation: Key retailer strategies for 2021 and beyond

27 Oct 2020

By: Derya Guvenc.  28 Slides

How are stores changing in the New Normal? We identify the trends arising from 2020 that will impact on brand suppliers into next year and beyond.

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European Discounter Workshop: Day 1

1 Oct 2020

By: Ray Gaul, Simon Johnstone.  179 Slides

Our first session focuses on giants Lidl and Aldi, their response to Covid and what it means for your brand strategy into 2021 and beyond.

Summary Slides

Omnichannel and bricks & clicks

16 Sep 2020

By: Derya Guvenc, Kantar Analyst.  61 Slides

Understand the digital transformation now happening across mainstream retail and how it can impact the success of your business.

Followers: 445

Retailing in the Week Ahead, Week 37 Make no mistake: COVID is forcing the final hold-outs among grocery and independent retailers to get very good with software and algorithms. This is long overdue. In recent years, we have seen numerous big chains in fashion, electronics, hobbies & games, ...

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Decoding online grocery satisfaction

26 Aug 2020

By: Pam Goodfellow.  20 Slides

The fifth module in our Online Grocery Series focuses on the nuances of satisfaction and solving beyond COVID-19 to build loyalty.

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Staying Ahead of Emerging Trends

Followers: 445

Preis, Preis, Maybe?

5 Oct 2020  By: Ray Gaul

Retail in the Week Ahead - Week 41 Kantar is holding a two-part webinar on European Discounters. This is the 18th year we’ve hosted this annual workshop designed for key account managers and their questions about how to improve results with Europe’s leading discounters. We hosted ...

Followers: 41

Test-and-learns are a common feature of grocery retail and online grocery is no exception. In fact, given the relative newness of the channel for many operators, it would be surprising were we not to see a vast amount of experimentation. With the coronavirus pandemic driving unprecedented uptake ...

Followers: 445

Evolution of the brand promise

11 Sep 2020  By: Ray Gaul

Retailers have always had two personalities. I explored this in my ‘Gemini Effect’ piece earlier this week. Now, to follow up on that, I would add the following thoughts on how the brand promise and retailer personas are evolving out of the crisis. 1. The persona most familiar to ...

Followers: 54

The importance of pharmacies was brought to the fore by the COVID-19 pandemic. Visits to Accident and Emergency in the UK had decreased by 60% in May 2020. There was a sharp increase in patients shifting to both self-care and well care in a bid to avoid visiting GPs and hospitals during the ...

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The rising role of stores in shoppers’ click-and-collect journeys

22 Jul 2020

By: Pam Goodfellow.  16 Slides

In the first module from our Online Grocery series, we explore how stores augment click-and-collect shoppers’ pickup trips.

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