Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels. Topics Understanding Pure Play Retailers The Shoppers' Evolving Path to Purchase Developing Multichannel Strategies Staying Ahead of Emerging Trends Interactive Chart: Amazon and Prime Penetration Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership. Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks Bars: Percent of U.S. Households with Amazon Prime Membership* * Prime Membership incidence rates reported in December of each year All Shoppers Gen Y Gen X Boomers Seniors HH with Kids HH without Kids "Haves" "Have Nots" Understanding Pure Play Retailers Followers: 138 BLOG POST Graphic Insights: eBay fast facts 14 Nov 2018 By: Christina Anderson eBay, one of the first major online marketplaces, continues to see growth as it has worked to reposition itself, grow its portfolio, enhance its technology, and improve its structured data. Despite its growth, it has not grown as fast as some of its biggest competitors and regularly sees new ... Five Slides eBay: The five slides you need 29 Oct 2018 By: Christina Anderson. 8 Slides Kantar Consulting's overview of eBay includes a SWOT analysis, shopper profile, growth forecast, and an analysis of major strategic initiatives. Summary Slides Mapping Amazon’s flight path 24 Oct 2018 By: Alice Fournier. 30 Slides Review Amazon’s 2018 positioning and business pillars. Assess the retailer’s financial performance and examine key areas of growth moving forward. Look to 2019 and beyond for major themes and implications for you and the retail community. Summary Slides In Prime position: Aligning with the membership program’s evolution 24 Oct 2018 By: Meaghan Werle. 39 Slides Understand Prime shopper behavior and member engagement with the Prime ecosystem. Map the evolution of the Prime program, highlighting recent initiatives and new ways to reach Prime members. Provide key tactics to support Prime’s proposition and broaden its appeal with underpenetrated demographics. Summary Slides Beyond the spearfish: How Amazon is leveraging its platforms to expand trip types 24 Oct 2018 By: Meaghan Werle. 41 Slides Map Amazon’s platforms and the trip missions they serve. Explore the evolution of Amazon’s channels as they mature. Examine basket-building initiatives as Amazon widens its category reach. View All The Shoppers' Evolving Path to Purchase Summary Slides The state of apparel retailing: A deep dive into the macro, competitive, and shopper trends affecting apparel retailing 8 Nov 2018 By: Tiffany Hogan. 28 Slides Analyzing the contrary nature of the changes in the apparel retailing landscape can help us understand where it is now, and where it is likely to go. Summary Slides Ingenious Innovations and Initiatives – July 2018 13 Aug 2018 By: Kantar Consulting Research Team. 12 Slides Reports of the death of the high street are greatly exaggerated, it’s undergoing a period of transformation and we look back at some of the best new stores from around the world. Followers: 155 BLOG POST Now available: Global eCommerce data and insights with Digital CommerceScope 11 Jun 2018 By: Malcolm Pinkerton, Christina Anderson With digital increasingly enabling and influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Shopper insights are just the start, though. To truly empower decision-making, we need to turn data into tangible actions. That is where our new Digital CommerceScope ... Summary Slides Ingenious innovations and initiatives - May 2018 24 May 2018 By: Kantar Consulting Research Team. 11 Slides Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them. Followers: 67 BLOG POST Q&A: Headliner Labs CEO on using ‘chat marketing’ to drive conversion 5 Apr 2018 By: Meaghan Werle Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ... View All Developing Multichannel Strategies Summary Slides Drug spotlight: How brands can drive engagement through digital services 14 Nov 2018 By: Ben Antenore. 12 Slides Through online, brands play a major role in enabling self-care. Webinar Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints 14 Nov 2018, 11:00 AM EST The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ... Summary Slides Drug spotlight: A channel look at healthcare services 6 Nov 2018 By: Ben Antenore. 14 Slides As shoppers spend more on services, drug retailers are increasingly investing in healthcare-related services to retain their most valuable and loyal shoppers. Summary Slides US eCommerce outlook: Category group forecasts 31 Oct 2018 By: Doug Hermanson. 9 Slides This slide deck summarizes Kantar Consulting’s U.S. online and in-store category spending forecasts to 2023. Additionally, gain access to all data and charts for fifteen online categories through a link on the webpage. Summary Slides United States Online Retail Country Profile 26 Oct 2018 By: Christina Anderson. 13 Slides In this series, we look at the state of online retail in key markets leveraging data from Digital CommerceScope. This report looks at eCommerce penetration and trends as well as top retailers, fulfillment models, categories, and devices for online shopping and purchasing in United States. View All Staying Ahead of Emerging Trends Executive Summary Alibaba Group executive summary 2 Nov 2018 By: Malcolm Pinkerton. 23 Slides Kantar Consulting’s profile of the Alibaba Group looks at the retailer's key strategies, growth forecasts, merchandising approach, and markets of operation. Summary Slides Winning the shelf with digitally engaging content 24 Oct 2018 By: Kevin McCoy. 18 Slides Understand the key principles of online content to drive visibility and conversion. Explore best-in-class executions and understand the omnichannel impact. Learn how to analyze and elevate product content to stand out on the digital shelf. Summary Slides Strategic assortment for the digital shelf 24 Oct 2018 By: Prem Shunmugavelu. 18 Slides Review the importance of assortment as part of your overall eCommerce strategy. Consider new ways to develop assortment as part of your overall eCommerce portfolio and consider the differences versus brick-and- mortar. Summary Slides Packaging Matters: Stepping outside the eCommerce box 24 Oct 2018 By: Kantar Consulting Analyst. 1 Slides Understand the role of packaging through an increasingly complex supply chain. Discover how digitization of packaging can support eCommerce initiatives. Learn about consumer expectations of the unboxing experience. Summary Slides Beauty Innovators 2018: Key learnings from the brands driving industry-wide change 24 Oct 2018 By: Hanna Ryngmark, Tiffany Hogan. 24 Slides Beauty’s newest set of innovators are pushing the envelope in new ways of selling, marketing, and developing products with the shopper in focus. Brands and retailers alike can learn from how these brands speak authentically and communicate values clearly to a targeted shopper base. View All