Expand eCommerce opportunities by developing successful
multichannel digital retail strategies aligned to shoppers'
changing paths to purchase.
  • Graphic Insights: The Alibaba vs. Amazon Opportunity
    Kantar Retail connects clients to a variety of world class data assets. In an effort to separate impactful retail and shopper data from noise, ...
  • Six eCommerce and Retail Predictions for 2025
    Massive innovations in technology have undeniably started to shift shopper demand and purchase behavior from brick-and-mortar to online formats ...
  • Big-Box Omnichannel Review
    This report assesses the omni-channel positioning of large-box chain stores in the US. It provides overall perspective, strategic positioning, ...
  • Amazon North America: Q4 and FY 2016 Results and Analysis
    In addition to examining Amazon’s latest financial results, this slide summary report highlights the retailer’s key developments in Q4 and important ...
  • Amazon: U.S. Prime Shopper Update
    Prime’s membership base continues to accelerate, reaching 37% of U.S. primary household shoppers in 2016. As Amazon becomes increasingly engrained ...
  • The State of eCommerce in Japan
    The eCommerce landscape in Japan is fast and growing, representing the third largest retail channel. This comprehensive report sheds light on ...

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Understanding Pure Play Retailers

Summary Slides

Positioning Through Prime: Capitalizing on an Amazon-First Audience

27 Apr 2017

By: Meaghan Werle, Robin Sherk.  23 Slides

Prime membership has escalated to reach 37% of all U.S. primary household shoppers. This audience is now bigger than Target’s.

Followers: 9

Not a day goes by without Amazon making front page news and April has been a specially exciting month for Amazon internationally. During April we’ve seen how Amazon has again shown its commitment to capture a bigger share of the online pie, launching Amazon Business, its Business to Business ...

Followers: 9

Is Amazon Making Too Many Enemies?

20 Apr 2017  By: Alvaro Morilla

Amazon is on a quest to become the first company with a trillion dollar market cap, and it’s not far away from accomplishing it. Jeff Bezos’ ambitions have never been small and to achieve such a task will require more than a few battles along the way. To be the best you need to beat ...

Followers: 16

A Sneak Peek at Amazon Go

17 Mar 2017  By: Meaghan Werle

The announcement of Amazon’s newest convenience store concept, Amazon Go, certainly generated buzz in December, grabbing the attention of shoppers and retailers in the midst of the always hectic holiday shopping season. Though the dust has settled, Amazon’s latest experiment in Seattle ...

Summary Slides

Amazon North America: Q4 and FY 2016 Results and Analysis

6 Mar 2017

By: Meaghan Werle.  26 Slides

In addition to examining Amazon’s latest financial results, this slide summary report highlights the retailer’s key developments in Q4 and important themes moving forward in 2017.

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The Shoppers' Evolving Path to Purchase


A Mobile Cause: How Mobile Apparel Shoppers Are Redefining the Store

27 Oct 2016

  By: Tiffany Hogan

While the U.S. market is woefully overstored and continued store count reductions are on the horizon, ShopperScape® data confirms that there is still a need for stores as part of many shoppers’ ideal shopping experience.


Triggering the Impulse Purchase Online

20 Oct 2016

  By: Alvaro Morilla

Understanding the techniques available to drive this all important purchase is now essential. Impulse is possible online, if you know which levers to pull and when to pull them.

Walking the Box

Apparel Store Visits: Back to School, Back to New

20 Sep 2016

By: Tiffany Hogan.  24 Slides

Retailers are mixing old strategies with new to drive sales and connect with shoppers as they transition into fall.

Followers: 105

Once again, it’s time for the fashion-filled, media-blitzed New York Fashion Week. The star of this year’s event so far is not a model, a designer or a collection, but the industry’s latest buzzword(s): wear now. The “wear now” seed has been germinating for a couple ...

Followers: 56

Kaufland Romania is the latest retailer to launch a Scan & Pay App (read the news here). This wouldn’t usually be big news, everybody’s doing it, but the fact the discounters are getting in on the act highlights the broader impact of digital on retailing. The App, which amongst ...

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Developing Multichannel Strategies

Summary Slides

Uncomfortable Reality: Six eCommerce and Retail Trends to Prepare For

27 Apr 2017

By: Reid Greenberg.  36 Slides

In this presentation, we will discuss: The six big trends in eCommerce and retail and how to prepare for them. Why saying “we’re totally a digital company now” just won’t cut it? What brick-and-mortar will look like in the future and how you can best plan for rapid format shifts?

Summary Slides

Back to the Future: Learning From European Channel Evolution to Predict U.S. Online Grocery Growth

27 Apr 2017

By: Diana Sheehan.  24 Slides

Online grocery in the U.S. is set to reach $60 billion or more within the next few years. As national retailers, including Walmart and Kroger, look to various fulfillment models to defend themselves.

Summary Slides

Driving Supercenter Efficiencies Online: The ‘Jet Effect’ and Aligning With Walmart eCommerce

27 Apr 2017

By: Laura Kennedy.  29 Slides

By acquiring Jet.com last year and three other online retailers this year, Walmart has shaken up its eCommerce strategy. These acquisitions have brought new leadership, new capabilities, and a fresh perspective to Walmart.

Summary Slides

Here, There and Everywhere: What's Beyond The eCommerce Short-Term?

27 Apr 2017

By: Bryan Gildenberg.  43 Slides

This deck is a wrap up for the conference which includes Five Key Questions: What are they buying?, Where are they shopping?, How much will they spend?, How will we reach them?, and When are they deciding?

Summary Slides

Modeling Retail Marketplaces: Optimizing Sales Strategies on Amazon and Beyond

27 Apr 2017

By: Robin Sherk.  30 Slides

In this session, Kantar Retail will examine the role of the marketplace today and predict how it will change the nature of selling strategies in the next few years.

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Staying Ahead of Emerging Trends


Six eCommerce and Retail Predictions for 2025

31 Mar 2017

  By: Reid Greenberg

Massive innovations in technology have undeniably started to shift shopper demand and purchase behavior from brick-and-mortar to online formats and forced uncomfortable disruptions upon traditional retailers.

Followers: 6

March has been a big month for third party delivery players, Shipt and Uber. In a span of three weeks, three major retailers, Kroger, Costco, and Meijer, announced new and expanded partnerships with them, accelerating the third party game for grocery delivery. Last mile logistics are expensive. ...

Followers: 105

Apparel is one retail sector that is, and for some time, has been truly global in nature. Fashion and clothing are woven into cultural norms across the globe, making them a natural point of emotional connection with shoppers and brands. With international players such as Inditex and H&M ...

Summary Slides

2017 Global Apparel Trends

15 Mar 2017

By: Tiffany Hogan, Amy Koo, Sara Al-Tukhaim.  62 Slides

This Kantar Retail report is the next in our series of best-in-class lessons in merchandising, strategies, and innovations from around the globe, with a special focus on apparel retailing trends in Europe, Asia, North America, and the Middle East.

Executive Summary

Alibaba Group Executive Summary

24 Feb 2017

By: Alvaro Morilla, Malcolm Pinkerton.  22 Slides

Kantar Retail’s executive summary of the Alibaba Group: key strategies, growth forecasts, merchandising approach, and markets of operation.

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