Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Nearly One-Half of U.S. Households Now Prime Members
    After a year of new Prime benefits, additional Alexa devices, expanded delivery options, and a highly publicized acquisition, it's not surprise ...
  • Shoppers Are Poised to Embrace Online Grocery Shopping; Are You?
    In an environment in which growth is hard to come by, understanding this evolving retail space—and this evolving grocery shopper—will be critical.
  • U.S. Consumables Retailers Omnichannel Review
    This report assesses the omnichannel positioning of top consumables retailers in the US. It provides overall perspective, strategic positioning, ...
  • Spotlight on Key Online Grocery Players: AmazonFresh
    Amazon continues to innovate its online grocery service, by expanding to new markets, exploring unique partnerships and new ways of shopping, ...
  • Keeping Pace With Amazon’s Direction
    In a year dominated by news of Echo devices, innovative store concepts, broadening services, and major acquisitions, Amazon is clearly positioning ...
  • Planning Against Rising eCommerce Stars
    In the rapidly shifting eCommerce landscape, new brands and retailers emerge quickly and have the power to be very disruptive, no matter how small ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
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Prime Pantry and Prime Now Shopper Update

19 Jan 2018

By: Meaghan Werle, Rachel McGuire.  19 Slides

As more shoppers consider online for consumables shopping/purchasing, Amazon’s Prime Pantry and Prime Now offers address key “trip” missions. Not only are more shoppers using these services, but more are integrating Prime Pantry and Prime Now into their monthly and weekly shopping routines.

 
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Spotlight on Key Online Grocery Players: Peapod

21 Dec 2017

By: Elley Symmes, Rachel McGuire.  9 Slides

The first-mover in the increasingly crowded U.S. online grocery space has the advantage of a more tenured shopper base that tends to shop more regularly and spend more per “trip” vs. its newer competitors, but continued success hinges on Peapod’s ability to differentiate.

 
Summary Slides

Spotlight on Key Online Grocery Players: AmazonFresh

21 Dec 2017

By: Meaghan Werle, Rachel McGuire.  9 Slides

Amazon continues to innovate its online grocery service, by expanding to new markets, exploring unique partnerships and new ways of shopping, elevating its lifestyle focus, and leveraging the credibility of Whole Foods to build brand equity in the grocery space.

 
Summary Slides

Keeping Pace With Amazon’s Direction

15 Dec 2017

By: Meaghan Werle, Robin Sherk.  53 Slides

In a year dominated by news of Echo devices, innovative store concepts, broadening services, and major acquisitions, Amazon is clearly positioning itself to capture new trip types from members.

 
Summary Slides

Planning Against Rising eCommerce Stars

14 Dec 2017

By: Alice Fournier.  36 Slides

In the rapidly shifting eCommerce landscape, new brands and retailers emerge quickly and have the power to be very disruptive, no matter how small they are. Whether they shine a light onto emerging market trends, create new ways to deliver value, or redefine shoppers’ experience.

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The Shoppers' Evolving Path to Purchase

 
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The State of the Pro Contractor Shopper

20 Dec 2017

By: Laura Kennedy.  14 Slides

For the third year, Kantar Retail has conducted a survey of pro contractors to continue to parse the preferences and habits of this complex—and significant—customer group. In this particular survey, we were interested in learning more about the pro’s path to purchase at home centers and Amazon.

 
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Front of Store Technology - How Stores Connect with the Omnichannel Shopper

8 Dec 2017

By: Tudor Popa, Kantar Retail Research Team.  17 Slides

A recent look at how the digital and physical worlds continue to blend calls for a review of the existing front-of-store technology, and the prospects for the future.

 
ARTICLE

Cyber Monday 2017: Drawing Shoppers In With Hype, Not Just Deals

28 Nov 2017

  By: Kantar Retail Research Team

Cyber Monday 2017 broke online sales records recording over $6.5 billion in sales, a nearly 17% increase in digital sales vs. last year’s event. Once again, Cyber Monday was not a 1-day event but rather the culmination of “The Turkey 5” that drew in shoppers with hype and excitement, not just deals.

 
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Shopper Snapshot: 2017 Omnichannel Apparel Shopper

16 Oct 2017

By: Tiffany Hogan.  8 Slides

Apparel shoppers continue their steady shift into digital and mobile shopping.

 
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Capturing Impulse Shopping Occasions Online

9 Oct 2017

By: Christina Anderson.  31 Slides

eCommerce presents new challenges in capturing and creating impulse shopping opportunities. Brands and retailers must adapt and innovate to create the solutions, content, and experiences that drive impulse purchases online.

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Developing Multichannel Strategies

 
Five Slides

Leclerc - The Five Slides You Need

5 Jan 2018

By: Tudor Popa.  8 Slides

Leclerc is the largest hypermarket and eGrocery retailer in France and one of the most healthy growing players in the market.

 
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U.S. Consumables Retailers Omnichannel Review

2 Jan 2018

By: Kantar Retail Research Team, Christina Anderson.  61 Slides

This report assesses the omnichannel positioning of top consumables retailers in the US. It provides overall perspective, strategic positioning, a SWOT, and fulfillment and digital communication for Peapod, Albertsons, Kroger, Aldi, Dollar General, Dollar Tree, CVS, Rite Aid, and Walgreens.

 
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Spotlight on Key Online Grocery Players: Walmart Online Grocery Pickup

21 Dec 2017

By: Laura Kennedy, Rachel McGuire.  9 Slides

As Walmart looks to further expand its Online Grocery Pickup service, which has resonated strongly with Walmart shoppers thus far, Walmart is poised to bring online grocery shopping into the mainstream in the U.S.

 
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Spotlight on Key Online Grocery Players: Kroger Clicklist

21 Dec 2017

By: Diana Sheehan, Rachel McGuire.  9 Slides

Kroger is prioritizing ClickList as the cornerstone of its eCommerce strategy, with significant expansion of the service, investment in analytics to understand online trips and build baskets, and experimentation with new fulfillment models.

 
ARTICLE

Amazon-Whole Foods 10-Week Update: Analyzing Three Key Shifts

8 Nov 2017

  By: Elley Symmes, Meaghan Werle

Ten weeks after Amazon officially acquired Whole Foods, Kantar Retail weighs in on three movements regarding the integration.

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Staying Ahead of Emerging Trends

 
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Global Outlook for 2018

16 Jan 2018

By: Kantar Consulting Research Team.  58 Slides

What can we expect this year in global retail? Kantar Consulting’s 2018 predictions cover global themes, major retailers, and six continents.

 
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U.S. Retail Outlook for 2018

16 Jan 2018

By: Kantar Consulting Research Team, Diana Sheehan.  54 Slides

What does the year hold for U.S. retail? Our 2018 predictions provide insights on macro, shopper, and channel trends and key retailers.

 
Followers: 657

Next year looks set to be the year of voice. Kantar Retail’s ShopperScape® found that 12% of U.S. households owned either an Echo or a Google Home device by July 2017; up from 5% in October 2016. Given the strong growth, voice-controlled devices could reach 1 in 5 households by after ...

 
Summary Slides

Popping Off the Digital Shelf: Pack Design and Delivery for Online Optimization

14 Dec 2017

By: Reid Greenberg.  53 Slides

With products no longer needing to be differentiated on the physical shelf, how is package design changing for CPG manufacturers? How do you think about innovative and disruptive ways to deliver your products directly to the consumer in an efficient, beautiful, and cost-effective way?

 
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The Evolving Experiential Trip Online

14 Dec 2017

By: Meaghan Werle.  33 Slides

With content distributors and social sites introducing new retail capabilities, the line between media consumption and commerce is increasingly blurring.

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