Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Retail's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Kantar Future’s U.S. Download on Retail

16 Oct 2017

By: Kantar Futures, Kantar Retail Research Team.  34 Slides

2017 has been a disruptive year for retail, shaking up traditional approaches to the category. Kantar Future’s U.S. Download on Retail, created in partnership with Kantar Retail, explores what’s driving this change in the industry, how shoppers’ expectations have changed.

 
Summary Slides

Shopper Snapshot: 2017 Omnichannel Apparel Shopper

16 Oct 2017

By: Tiffany Hogan.  8 Slides

Apparel shoppers continue their steady shift into digital and mobile shopping.

 
Five Slides

eBay: The Five Slides You Need

11 Oct 2017

By: Christina Anderson.  8 Slides

Get an overview of eBay’s market positioning with this deck that features a SWOT analysis, shopper profile, forecast, and an analysis of major strategic initiatives and their implications for suppliers.

 
Summary Slides

Capturing Impulse Shopping Occasions Online

9 Oct 2017

By: Christina Anderson.  31 Slides

eCommerce presents new challenges in capturing and creating impulse shopping opportunities. Brands and retailers must adapt and innovate to create the solutions, content, and experiences that drive impulse purchases online.

 
Summary Slides

The Role Of Technology In Fashion and Beauty

15 Sep 2017

By: Kantar Retail Research Team.  14 Slides

Apparel and beauty retailers across the globe are pushing the envelope by integrating technology into the shopping experience.

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Event Presentations

 
Summary Slides

Supermarket eCommerce and Omnichannel Retailing

28 Sep 2017

By: Elley Symmes.  34 Slides

With online grocery in the U.S. on pace to reach $55 billion in sales in the next five years, eCommerce and omnichannel retailing will be a critical growth path for grocery retailers and their manufacturing partners.

 
Summary Slides

The Developing Commercial Reach of Today’s Social Media Platforms

25 May 2017

By: Meaghan Werle, Reid Greenberg.  30 Slides

With more than 70% of U.S. primary shoppers owning a smartphone, shopping is quickly moving to the small screen. In turn, social media platforms are recognizing their power to reach shoppers on their mobile devices.

 
Summary Slides

Planning Against eCommerce Platforms

25 May 2017

By: Robin Sherk.  30 Slides

In three years, one in five retail dollars will be spent online. Capitalizing on this fast-evolving channel is critical to driving growth. Lead players in this channel are not retailers in the traditional sense. They operate as platforms.

 
Summary Slides

Uncomfortable Reality: Six eCommerce and Retail Trends to Prepare For

27 Apr 2017

By: Reid Greenberg.  36 Slides

In this presentation, we will discuss: The six big trends in eCommerce and retail and how to prepare for them. Why saying “we’re totally a digital company now” just won’t cut it? What brick-and-mortar will look like in the future and how you can best plan for rapid format shifts?

 
Summary Slides

Positioning Through Prime: Capitalizing on an Amazon-First Audience

27 Apr 2017

By: Meaghan Werle, Robin Sherk.  23 Slides

Prime membership has escalated to reach 37% of all U.S. primary household shoppers. This audience is now bigger than Target’s.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Holiday 2017 Preview - Tis the Season for Digital Disruption

5 Oct 2017, 11:00 AM EDT

Heading into holiday 2017, one thing is for certain: online will again drive holiday sales growth. With Amazon – and its ever-evolving ecosystem – expected to dominate holiday shopping, competitive retailers will need to leverage their own digital capabilities to establish a unique holiday proposition for shoppers, while defending against more nimble, digitally-native brands. Join Kantar Retail as we discuss innovative digital strategies that are reinventing the holiday shopping ...

 
Webinar

Digital Retailing Webinar: U.S. Online Grocery Update - The Multi-Channel Retailer Response 

24 Aug 2017, 11:00 AM EDT

Online grocery sales are expected to nearly triple in the next four years, in part due to an underlying shopper demand for stress-free shopping experiences. As a result, online grocery is no longer a fringe capability; stakeholders across the board are pulling out all stops to establish a robust grocery eCommerce offering. Join Kantar Retail in examining how key players are responding to this rising shopper need. As part of this discussion, we will: Assess the expanding click-and-collect ...

 
Webinar

Digital Retailing Webinar: Amazon, Walmart, & Alibaba: Assessing Recent Initiatives and Competitive Positioning

14 Jun 2017, 11:00 AM EDT

As Prime membership scales in the U.S., Amazon continues to innovate on behalf of its members to fuel growth and lock in loyalty. In turn, Amazon is fundamentally reinventing the way shoppers buy online. To combat Amazon's efforts, retailers at home and abroad are ramping up their eCommerce operations to drive their competitive positioning. Join Kantar Retail in understanding three key behemoths as they battle to win online share.   As part of this discussion, we will: Assess ...

 
Webinar

Digital Retailing Webinar: The Top Digital Themes to Plan Against in 2017

25 Jan 2017, 11:00 AM EST

The acceleration of eCommerce in 2016 was evident well beyond the hype of record breaking Black Friday and Cyber Monday online sales. Throughout the year, retailers and suppliers experimented with new eCommerce models and digital engagement channels to meet shoppers' demand for greater personalization, connection, and ease. Join Kantar Retail as we reflect on key eCommerce developments in 2016 and pinpoint emerging digital disruptors seen across Europe and the US that will rise in 2017. As ...

 
Webinar

Digital Retailing Webinar Series

3 Nov 2016, 11:00 AM EDT

Online retail is expected to lead year-over-year holiday growth as the convenience of online is unmatched in providing shoppers with a stress-free shopping experience. While saving time and reducing stress remains of high value to shoppers, entertainment and experience is also of increasing importance, suggesting a need to appeal to shoppers’ functional and emotional demands this holiday season. Join Kantar Retail as we discuss innovative digital strategies that engage shoppers ...

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