Our Analysts & Experts

Sara Al-Tukhaim
Senior Vice President, Insights and Operations

Sara manages insights and operations across Kantar Consulting’s team of analysts. She focuses on advancing the team’s world-class thought leadership through signature events, syndicated content, and more tailored advisory services. With more than a decade of research and consulting experience, Sara offers retail expertise that ranges from the wholesale club channel to broader global and consumer insights, including a growing body of knowledge exploring the growth of new retail holidays. She is frequently cited in the national, international, and trade press, including Bloomberg, The Wall Street Journal, Fortune, the NRF’s STORES magazine, Adweek, and NPR. Sara earned an M.S. in applied communication research from Boston University and a B.A. in mass communication and journalism (media analysis and criticism) from Arizona State University.

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Christina Anderson
Associate Director, Digital and eCommerce

Christina is Associate Director of Digital & eCommerce on the Kantar Consulting team. Before joining Kantar Consulting, Christina worked at an eCommerce data and software firm where she partnered with global manufacturers on eCommerce performance optimization, eCommerce data and reporting integration, and global structure and strategy best practices. She also has a fundamental understanding of the technology stack involved in operationalizing eCommerce, particularly from a content management perspective. Christina graduated magna cum laude from the University of Southern California with a B.S. in business administration.

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Ben Antenore
Analyst

Ben supports drug channel research at Kantar Consulting. As an intern at Kantar Consulting, Ben also covered the drug channel, researching and creating syndicated content on CVS, Rite Aid, and Walgreens Boots Alliance. He graduated summa cum laude from Colgate University in 2017 with a B.A. in political science and peace & conflict studies.

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Rohini Birla
Analyst

Rohini is a global data analyst on the Kantar Consulting Market Insights team based in Canada. With more than 10 years of industry experience, she has extensive knowledge of research, forecasting, and project management. She holds an MBA from Amity Business School and a bachelor’s in commerce from Jesus & Mary College, both in India.

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Sneha Bose
Consultant Analyst

Sneha is a Consultant Analyst on Kantar Consulting’s Africa, Middle East, and Turkey (AMET) team, focusing on regional big-box and convenience retailers. She develops content and insights for Kantar Consulting’s websites, local publications, events, and custom projects. She is also involved in developing bespoke solutions in organizational performance. Sneha graduated with a B.S. in business administration (marketing and business analytics) from Indiana University Bloomington.

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Timothy Campbell
Senior Analyst

Tim leads research and insights for Kantar Consulting’s club channel coverage. He is responsible for developing syndicated content, hosting event presentations, and delivering custom work related to the three major U.S. club retailers: Costco, Sam’s Club, and BJ’s Wholesale. He also coordinates coverage for Walmart International in addition to providing topical support for private label and more general brick-and-mortar retail insights. He has been cited by NPR, The Wall Street Journal, CNN, and other media outlets. Tim joined Kantar Consulting in December 2013. He holds a B.A. in economics and political science from Gordon College.

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Anusha Couttigane
Principal Analyst

Anusha is a Senior Analyst at Kantar Consulting, leading its international jewelry research. Her work involves tracking the latest developments in the jewelry market, as well as producing detailed country reports and brand profiles. When she is not immersed in the world of jewelry and watches, Anusha lends her expertise to Kantar's broader fashion and luxury market research. Before joining Kantar, Anusha was Senior Fashion Analyst at Verdict Retail (formerly Conlumino) where she led its U.K. research across the clothing and footwear, health and beauty, and jewelry and watches sectors. Anusha also contributes to a number of fashion blogs and trade and consumer titles. Anusha holds a degree in English and history from the University of Oxford, where she wrote her thesis on Dior.

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Rachel Dalton
Director

Rachel is a director on Kantar Consulting’s eCommerce team. Before joining Kantar Consulting in 2018, Rachel worked in the CPG industry in brand management across a variety of brands and categories. She holds a B.A. from Connecticut College and an MBA from Cornell.

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Caroline Dumas
Analyst

Caroline is an Analyst on the Shopper Insights team, contributing to content creation and analyzing ShopperScape® data for clients. Prior to joining Kantar Consulting in 2018, Caroline worked for a custom research firm executing and managing quantitative and qualitative research for clients. Caroline earned a B.B.A. in marketing from Georgia College and State University in 2016 and a master’s in marketing research from the University of Georgia in 2017.

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Clara Elbaz
Analyst

Clara is an analyst on the Market Insights team based in London, covering big-box grocery retail in France with an emphasis on Carrefour. Before joining Kantar Consulting, Clara was an analyst at an eCommerce software and data firm, helping global CPG clients achieve strong eCommerce performance. Her focus areas included online category management, online path to purchase, e-content, and eCommerce success factors. She also completed an internship as a consumer and market insight analyst at Procter & Gamble in Switzerland, working on consumer and in-store shopper behavior in the personal care category. Clara holds a master’s degree in marketing and market research from Sciences Po (the Paris Institute of Political Studies) and a B.A. in business administration from Babson College.

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Karolina Fiedler
Global Data Manager

Karolina manages Kantar Consulting’s global database of more than 1,200 retailers. She coordinates analyst and data team communication and workflows, ensures overall data and forecast quality, and is responsible for the publication of various data reports and retailer rankings. As a part of the London-based Market Insights team, Karolina also researches and publishes insights on European retail with specific coverage of Metro Group, where she worked as a financial analyst. Karolina frequently participates in research projects that cover the evolution of EMEA retail and that size and identify fast-growth retail channels in developed and emerging markets. Karolina holds a master’s degree in finance and accounting.

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Alice Fournier
Vice President, eCommerce and Digital Insights

As vice president of eCommerce and digital insights, Alice develops advisory solutions that support digital transformation across functional teams for corporations of all sizes. Having hands-on experience implementing and managing the direct-to-consumer channel and first- and third-party sales as well as supporting omnichannel teams, she is equipped with the right balance of expertise and insights to develop thought leadership and strategies that are both actionable now and forward-looking. Having spent part of her career in the CPG world, Alice is well-versed in the unique challenges that brands and suppliers face in today’s omnichannel landscape. She holds a B.A. in political science with a concentration in international relations from the Université du Québec à Montréal.

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Desiree Fung
Director, Strategic Advisory Services and Client Development

Desiree leads advisory services in EMEA, designing custom research solutions to address specific business challenges across the FMCG, retail, and professional services sectors. She also manages the development of strategic partnerships with some of KR's largest clients in EMEA. Desiree has a strong background in market research, retail insights, and business strategy. She brings a wealth of FMCG experience and international perspectives, having worked in multiple roles for multinationals such as Coca-Cola FEMSA and Kraft Foods in multiple countries across the Americas and Europe. She holds an MBA from INSEAD, France.

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Ray Gaul
Senior Vice President of Research and Analytics

Based in London, Ray is an expert in global retail trends. He typically works with clients looking to understand how retail is changing across multiple countries and continents. He currently focuses on pan-European retail topics, such as the success and expansion of grocery discounters, the rise of buying groups in Europe, and M&A activities among big retailers. Ray also sits on Kantar Consulting’s global center of excellence for eCommerce. In addition, Ray leads Kantar Consulting’s dedicated forecasting teams that provide clients with future views to aid in key channel/account planning. Ray joined Kantar Consulting in 2000 having worked previously in Ukraine for three years. He holds a B.A. in economics and an M.A. in international relations with a focus on international economic policy.

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Bryan Gildenberg
Chief Knowledge Officer

A world-renowned expert in retail insight, Bryan is Kantar Consulting’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Consulting’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic, and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Consulting publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Consulting forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.

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Tory Gundelach
Vice President

Tory leads Kantar Consulting’s insights for Target and the grocery channel. She has a rich background in retail that helps her spot emerging trends and understand both the strategic and tactical implications. Before joining Kantar Consulting in 2018, Tory held numerous roles in insights, merchandising, and strategy with 84.51°/dunnhumby and Target. She holds an MBA and a bachelor of science in business from the University of Minnesota’s Carlson School of Management.

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Derya Guvenc
Principal Analyst

Derya is a Principal Analyst on the Kantar Consulting Market Insights team in London. She covers big-box grocery retail in the EMEA region, with a significant emphasis on key retailers such as Sainsbury’s, Tesco, Asda, Migros, Ticaret,and BIM. Derya has expertise covering the Central and Eastern European grocery market, with a strong focus on Russia, Turkey, and Poland. Before moving to London in 2012, Derya spent three years in retail research at the Turkish Retailers and Shopping Centres Association in Istanbul. Derya holds a B.A. in economics from Boğaziçi University in Turkey and an M.A. in development studies from the Institute of Social Studies in the Netherlands.

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Hannah Hayes
Analyst

Hannah is an Analyst on Kantar Consulting’s home improvement team, focusing on Home Depot and Lowe’s and covering emerging trends in the industry. She develops content and insights for Kantar Consulting’s websites, events, and custom projects. Before joining Kantar Consulting in 2017, she managed quantitative survey research operations at a global technology and imaging industry analyst firm. Hannah graduated magna cum laude from Marist College with a B.S. in marketing and Spanish.

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Doug Hermanson
Principal Economist

Doug specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used in the channel, category, and country-level retail market forecasts produced at Kantar Consulting. He holds an M.S. in economics from The Ohio State University where he developed research on regional retail market development and financial commodity markets.

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Tiffany Hogan
Senior Analyst

Tiffany leads Kantar Consulting’s research on U.S. apparel retailers, such as Macy’s and Nordstrom, tracks disruptive new retailers such as Primark and Stitch Fix, and monitors the apparel industry at large. She is also assisting with the launch of Kantar Consulting’s drug channel coverage in the EMEA market. Before joining Kantar Consulting in 2014, Tiffany worked in merchandising and store planning at Limited Stores.

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Jerry Huang
Consulting Partner, Retail and Sales

Jerry is a Kantar Consulting retail and sales consulting partner based in Shanghai. He manages retail and sales consulting, training, and syndicated offers, mainly for CPG, retail, healthcare, and automotive industry clients. With approximately 20 years of FMCG industry and consulting experience, he offers expertise in go-to-market strategies, category management, organizational performance, and shopper marketing, including joint business planning, capability building, and business negotiation. Jerry is a consultant and trainer for the China Chain Store & Franchise Association and an expert in the China baby and mother industry.

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Simon Johnstone
Director

Simon Johnstone is a director on the Kantar Consulting Market Insights team based in Boston. He focuses on in-depth coverage of the discounter and convenience channels, including global coverage of Lidl and Aldi. Simon holds a B.A. in German from Royal Holloway University of London.

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Kabeer Kapoor
Consultant Analyst

Kabeer is a Consultant Analyst with Kantar Consulting on the Africa, Middle East, and Turkey (AMET) team. Kabeer joined the Kantar family with Millward Brown Analytics and moved to the UAE with Kantar Vermeer. He now works with the Kantar Consulting team to provide customized, strategic solutions for clients in the region. In addition to supporting content development, Kabeer builds automated tools to simplify and improve client processes. He graduated cum laude from Tufts University with a B.S. in psychology and a double minor in Chinese and entrepreneurship.

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Laura Kennedy
Vice President

Laura leads Kantar Consulting’s home improvement and Walmart research. As part of the Walmart team, she conducts constant research and analysis on Walmart’s U.S. operations, developing relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar Consulting’s coverage of the home improvement retail industry, heading a team that digs into the operations at Home Depot and Lowe’s as well as their diverse hardware store and specialty retailer brethren. Laura joined Kantar Consulting in 2011 after reporting on the business of retail and numerous other topics for the Kiplinger Letter, a business forecasting publication in Washington, D.C. Laura graduated summa cum laude from the University of Maryland, College Park, with a B.A. in economics.

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Vadim Khetsuriani
Director Russia and Central Europe, EMEA

Vadim started his career with Kantar Consulting as a U.S.-based financial analyst of Walmart and Metro Group. He tracked retailer strategies and worked with FMCG suppliers to help them develop customer account plans. After several years in the U.S., Vadim relocated to Kantar Consulting’s London office, where he worked with suppliers on projects for major European retailers, including Carrefour, Auchan, Lidl, and Kaufland. Since 2008, Vadim has led Kantar Consulting’s research and consulting practice in Russia, where projects have included regional and national modern trade development analysis, strategic planning, and capability development related to modern trade and key retail accounts. Vadim hold as a B.S. in business administration from Boston University and an MBA in strategic market management from Babson College.

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Howard Lake
Senior Content Manager

Howard is senior content manager on the Kantar Consulting Market Insights team in London, responsible for overseeing content outputs across the EMEA team. Prior to Kantar Consulting, he held a senior editorial role at leading global retail analyst specialists. He also has extensive experience in print and digital publishing. While possessing a wide global retail knowledge base, his specialist interests include Asian eCommerce, omnichannel growth, and developing markets. He holds a bachelor’s degree from the University of Winchester.

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Catherine Lang
Analyst

Catherine is an Analyst on Kantar Consulting’s small-format team covering convenience and discount retailers. She develops content and insights for Kantar Consulting’s website, events, and custom projects. Before joining Kantar Consulting in 2018, Catherine was an eCommerce and advertising operations analyst for a Vermont-based digital solutions agency, working with various grocery and CPG clients. Catherine holds a B.A. in anthropology and geospatial technologies from the University of Vermont.

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Harriet Leach
Senior Analyst

Harriet is a senior analyst in Kantar Consulting’s eCommerce and digital practice based in London. Her focus is on the European online channel, analyzing digital and eCommerce trends and developing actionable insights through syndicated content, global events, and advisory. She focuses on Amazon and Alibaba strategy, as well as on disruptive players in new markets, online category management, and online brand strategy for FMCG clients. First joining Kantar as a graduate, Harriet worked on shopper research and on the Market Insights team, later moving into consulting and specializing in go-to-market and category growth strategy. Harriet holds a distinction in MRS market research and a B.A. in history and politics with honors from the University of Leicester.

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Jim Leonard
Senior Vice President, Strategic Advisory Services

Jim leads Kantar Consulting's custom and applied research solutions and facilitates training and planning for key clients around the globe. He works with Kantar Consulting's analyst teams as well as thought leaders from WPP's sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers. Jim brings a strong background in benchmarking work and translating best practices into actionable insight for manufacturers, retailers, and activation agencies. He also creates skill-building and case-based training solutions to improve capabilities and planning effectiveness. Jim previously served as commercial manager and editor of Kantar Consulting's online and print publications. His background includes product development and content syndication, classroom training, publishing, and database marketing. Before joining Kantar Consulting, Jim worked for a research and marketing firm and a multinational business publisher. He has also served as an adjunct university instructor. Jim holds B.A. and M.A. degrees from Boston College.

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David Marcotte
Senior Vice President

David leads Kantar Consulting’s insight into and vision for the current and future state of international retail, technology, and complex retail processes. He is an experienced leader of international teams, a veteran industry strategic consultant, and architect of retailer solutions. Before joining Kantar Consulting, David worked at IBM serving as Business Intelligence lead for Retail and CPG, advising retail clients on POS infrastructure, merchandising, loyalty programs, IT design, loss prevention, supply chain, and data modeling. Prior to working at IBM, David spent 20 years in retail working at every level of responsibility - from the shop floor to executive management within operations. He is a past member of the Efficient Consumer Response Category Management Standards Group and the Association for Retail Technology Standards. In addition, David helped write and edit a variety of publications including "Retailing in Emergent Markets," "Effective Omnichannel Pricing," "Retail 2020," and "The Data Warehouse Mentor." Recent Speech on Agile Development for Marketing in Latin America https://www.youtube.com/watch?v=IP5NaHXdlq0

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Kevin McCoy
Analyst

Kevin is an Analyst on Kantar Consulting’s eCommerce and digital team focusing on Boxed and emerging retail technology trends. Before joining Kantar in 2018, Kevin interned for an eCommerce consulting and SaaS firm that worked with manufacturers on optimization strategies and best practices across various online retailers. Kevin graduated with a B.S. in marketing and information systems from Boston College.

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Rachel McGuire
Director

Rachel is the Director for Kantar Consulting’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Consulting articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar Consulting in 2008.

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Ivana Nikolic
Senior Director, Strategic Advisory Services

Ivana builds custom research solutions and advisory services powered by Kantar Consulting’s syndicated data, insights, and expertise. She’s a technical expert in the selling process, creating product marketing collateral and sales toolkits to drive our eCommerce and digital offers, as well as managing key client relationships through ongoing research/training programs and retainers. Ivana brings a strong background in secondary and primary market research, qualitative and quantitative data analysis, and project management. Before joining Kantar Consulting, Ivana was a senior consultant at a consumer research and consulting firm in Boston. Ivana holds an MBA from the University of Massachusetts Boston.

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Brian Owens
Vice President

Brian leads Kantar Consulting’s syndicated health and wellness and drug channel research. Before joining Kantar Consulting, Brian held a variety of senior leadership positions in trade marketing, account management, purchasing, and finance at Reckitt Benckiser, Procter & Gamble, and Gillette. In those roles, he worked with a broad range of retailers in the mass, dollar, and drug channels. Brian has been quoted in The Wall Street Journal, Fortune, Women’s Wear Daily, Chain Drug News, and on NPR. An expert on health and wellness, he has addressed the National Association of Chain Drug Stores. Brian earned an MBA from the George Washington University School of Business and a B.A. from Colgate University.

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Himanshu Pal
Principal Consultant, Kantar Consulting Middle East North Africa

Himanshu is Principal Consultant at Kantar Consulting’s Retail, Sales & Shopper practice. Based out of Dubai, he is responsible for delivering client projects around go-to-market strategy, business planning, commercial negotiations, and shopper and trade marketing in the Middle East, Turkey, and North Africa. Himanshu is also responsible for driving thought leadership on developing and emerging markets of Africa, Middle East, the Sub-Continent, and Southeast Asia. Prior to his current role, Himanshu was Vice President at Kantar Consulting’s Market Insights unit in Europe, where he led the practice on big-box (hypermarket and supermarket), convenience, and drug retailing; as well as being a subject matter expert on key global customers, such as Carrefour, Tesco, and Auchan. Himanshu is a frequent commentator on retail issues for the media and a key speaker at Kantar Consulting’s events and other trade conferences. He holds master’s degrees in business administration and finance.

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Malcolm Pinkerton
Vice President

Based in London, Malcolm leads Kantar Consulting’s eCommerce and digital insights practice for Europe. He is responsible for delivering impactful market insights to help clients validate or form their eCommerce and digital strategies. In addition to highlighting future trends and their business implications, his team critically assesses the eCommerce and digital strategies of marketplaces, pure players, and traditional physical retailers to identify best practices and innovation. Malcolm has been analyzing retail and shopper behavior for 15 years. During that time, he has worked with some of the world’s leading retailers and consumer goods manufacturers to develop eCommerce strategies and deal with the disruption caused by the ever-changing omnichannel shopper. He holds a BSc in industrial systems and business management from the University of Westminster.

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Hanna Ryngmark
Senior Analyst

Hanna is a Senior Insights Analyst on Kantar Consulting’s Market Insights team leading the research on health & beauty and building the drug channel coverage in the EMEA market. Hanna also specialises in eCommerce and digital, researching its impact on the beauty and drug channel. Prior to joining Kantar Consulting in 2017 Hanna worked as a Retail Analyst with a global focus on the health & beauty industry. She has also worked as a Research Analyst in the retail team at a media monitoring agency. Hanna holds a bachelor’s degree in Media Management and a master’s degree in Strategic Fashion Marketing from London College of Fashion.

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Diana Sheehan
Vice President, Retail and Shopper Insights

Diana Sheehan leads strategy and execution for our Kantar Consulting iQ platform. In addition, she serves as a subject matter expert and speaker for global retail trends, with an emphasis on grocery, food service, and U.S. shopper insights. Before joining Kantar Consulting, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies utilized in the consumer packaged goods industry, with a focus on product development, shelf management and optimization, and consumer and shopper insights. Diana is frequently cited in the national and trade press, including the Wall Street Journal, Chicago Tribune, CNBC, and Marketwatch. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.

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Robin Sherk
Vice President, Canadian Market

Robin leads Kantar Consulting’s Canadian retail, sales, and shopper practice. She oversees the research and client advisory across channels and trends, helping brands navigate Canada’s dynamic selling landscape. She helps guide brands on shoppers’ evolving demands and behaviors and on digital technology’s impact on retailers’ strategies and manufacturers’ positioning. She is a sought-after speaker and trainer, providing guidance to numerous Fortune 500 CPG companies across North America. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin is a frequent contributor to Kantar Consulting’s various publications. She graduated magna cum laude from McGill University with a B.A. in psychology and earned an M.S. in mass communication research from Boston University.

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Prem Shunmugavelu
Vice President, eCommerce/Digital

Prem comes to Kantar Consulting with over 15 years of CPG and retailer experience in sales and marketing from his work at Colgate-Palmolive and SuperValu. At Colgate, Prem held roles in category management, sales team leadership, and customer marketing/sales strategy. He also held eCommerce roles, leading the global partnership with Amazon and Alibaba. Prem brings a wealth of industry knowledge around eCommerce capabilities, trade pricing, product launches, innovation, customer planning, and cross-functional team leadership. At Kantar, Prem primarily works with the consulting team to lead advisory sessions and help drive capability building and growth strategies for clients. Prem received a B.S. from the University of Wisconsin-Madison and an MBA from Washington University in St. Louis.

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Amar Singh
Senior Analyst

Amar is a Senior Analyst, focusing on Canadian retail and eCommerce. He creates insights that inform strategic decisions related to key grocery, mass merchandising, drug, club, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar Consulting in 2018, he managed consumer insights at a leading CPG brand in Canada, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph.

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Elley Symmes
Senior Analyst

Elley is a Senior Analyst on Kantar Consulting’s supermarket industry team, focusing on emerging trends in the channel including a focus on retailers such as Ahold/Delhaize. She develops content and insights for Kantar Consulting’s website, events, and custom projects. Before joining Kantar Consulting, Elley was a retail analyst at a market research firm in the Greater Boston area, concentrating on helping CPG clients understand retailing across channels with a major focus on supermarket, discount, and online retailing in Latin America. Elley graduated cum laude from St. Lawrence University with a B.A. in International Economics and Spanish and a minor in Latin American studies. She speaks fluent Spanish and Portuguese and has lived extensively in Argentina, Brazil, and Spain.

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Meaghan Werle
Principal Analyst

Meaghan is a Principal Analyst on Kantar Consulting’s digital research team, focusing on emerging eCommerce and omnichannel trends and supporting the team’s Amazon coverage. She develops content and insights for Kantar Consulting’s websites, events, and custom projects. Before joining Kantar Consulting in 2016, Meaghan was an analyst at a market research firm in the Greater Boston area, working on marketing communications and package design studies for various CPG, financial services, and pharma clients. Meaghan graduated from Cornell University with a B.A. in psychology and minors in visual studies and communication.

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Mary Brett Whitfield
Senior Vice President

Mary Brett leads the shopper insights research and content development team for Kantar Consulting and also directs development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in economics from Smith College and an MBA from the University of Oklahoma.

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Yvonne Xu
Senior Analyst

Yvonne is a Senior Analyst on the Kantar Consulting Market Insights team based in Shanghai. She monitors retail trends and eCommerce developments in China at large and also contributes to channel reports. Yvonne produces comprehensive analyses and reports and participates in custom projects. She also regularly updates and analyzes key retailers, such as Alibaba and Amazon China. Yvonne holds an MBA in finance from the University of Missouri-Kansas City.

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Jonathan Young
Senior Vice President, eCommerce/Digital Insights and Consulting

Jon leads the U.S. eCommerce and Digital Insights and Consulting practice at Kantar Consulting. He has extensive experience guiding eCommerce go-to-market strategies, developing omnichannel insights, and optimizing retailer site execution. He also has a strong background in marketing, category management, and consumer and customer promotions. Before joining Kantar Consulting, Jon held brand marketing positions at Colgate-Palmolive and Nestlé, working in the personal care and food and beverage categories. Jon also has investment analysis experience and previously worked for Merrill Lynch and BlackRock. Jon received a B.A. from The College of William and Mary and an MBA from Dartmouth’s Tuck School of Business.

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Oceanne Zhang
Director of Retail Insights and eCommerce, China

Oceanne heads the Kantar Consulting Market Insights division in China and directs the company’s eCommerce offering in China. She leads the team in providing forward-looking insights into the hypermarket, supermarket, convenience, and eCommerce channels in China. She has worked with manufacturing, retail, and investment banking clients on various consulting projects involving go-to-market strategy, eCommerce strategy, and the retail landscape to help them win in China’s dynamic retail market. Oceanne also leads Kantar Consulting’s PoweRanking® and Digital Power studies in China. She holds a B.A. from Shanghai International Studies University.

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Sally Zhang
Associate Consultant

As an associate consultant on Kantar Consulting’s retail and sales consulting team in Shanghai, Sally works on route-to-market strategies, category management, organizational performance, and training. She also leads efforts to develop syndicated offline market insights covering big box, small formats, and emerging channels. Previously, Sally worked in corporate strategy, new product development, data analysis, digital operation implementation, and eCommerce insights. She earned a postgraduate degree from Hult International Business School in San Francisco in 2014 and a program certificate from Peking University.

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