Our Analysts & Experts

Kantar Retail subject matter experts offer fact-based advice and practical solutions to help you achieve your retail growth goals. Our team has exceptional experience across industries and companies, and a deep understanding of retailers and shoppers.

You can leverage our experts to enhance onsite training, national sales meetings, strategy-planning workshops, or trade industry events. Contact us to learn more.


Sara Al-Tukhaim
Vice President, Global Retail Insights and Operations

Sara drives global insights for Kantar Retail while managing insights team operations. Through both syndicated research and more customized consulting work, she addresses the diverse research questions and strategic needs of retailers, manufacturers, and agencies in the CPG community. Sara also has an extensive background in the wholesale club channel of trade and the Middle East retail environment. She is frequently cited in the national, international, and trade press, including Bloomberg, The Wall Street Journal, Fortune, the NRF's STORES magazine, and Adweek. Sara earned an M.S. in applied communication research from Boston University and a B.A. in mass communication and journalism (media analysis and criticism) from Arizona State University. She maintains a strong professional and academic background in market research and consumer behavior. As a researcher, writer, and speaker, Sara looks forward to opening eyes and stimulating meaningful and effective change.

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Rohini Birla

Rohini is an Analyst on the Kantar Retail Market Insights team based in Canada. She is responsible for in-depth coverage of key Canadian grocery, mass merchandise, and drug retailers as well as the overall retail landscape in Canada. With more than 10 years of industry experience, she has extensive knowledge of research, forecasting, and project management. She holds an MBA from Amity Business School and a bachelor’s in commerce from Jesus & Mary College, both in India.

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Timothy Campbell

Tim works on research and insights for Kantar Retail’s club channel team. He is responsible for developing content for Kantar Retail, event presentations, and custom work related to the three major U.S. club retailers: Costco, Sam’s Club, and BJ’s Wholesale. Tim joined Kantar Retail in December 2013. He holds a B.A. in economics and political science from Gordon College.

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Ali Chapman
Associate Analyst

Ali is an Associate Analyst on Kantar Retail's shopper insights research team. She delivers shopper insights designed to support various business initiatives. She leverages ShopperScape® data to produce content for Kantar Retail's website, events, and custom projects. Ali joined Kantar Retail in 2016 after graduating magna cum laude from Providence College with a B.S in marketing.

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Anusha Couttigane
Senior Analyst

Anusha is a Senior Analyst at Kantar Retail, leading its international jewelry research. Her work involves tracking the latest developments in the jewelry market, as well as producing detailed country reports and brand profiles. When she is not immersed in the world of jewelry and watches, Anusha lends her expertise to Kantar's broader fashion and luxury market research. Before joining Kantar, Anusha was Senior Fashion Analyst at Verdict Retail (formerly Conlumino) where she led its U.K. research across the clothing and footwear, health and beauty, and jewelry and watches sectors. Anusha also contributes to a number of fashion blogs and trade and consumer titles. Anusha holds a degree in English and history from the University of Oxford, where she wrote her thesis on Dior.

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Sébastien Delsemme
Consultant Analyst

Based in Johannesburg, Sébastien specializes in retail insights for Sub-Saharan Africa with a deep understanding of the South African Market. His broader coverage areas include Africa, the Middle East and Turkey (AMET). He is also responsible for Kantar Retail’s RichMix® suite in AMET and works alongside the regional consulting team to build customised outputs for specific client projects. Sébastien holds a MSc in International Business in Management, Change and Consultancy from the University of Maastricht and a BSc in Business Management from HEC-Ulg in Liège, Belgium.

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Karolina Fiedler
Global Data Manager

Karolina manages Kantar Retail’s global database of more than 1,200 retailers. She coordinates analyst and data team communication and workflows, ensures overall data and forecast quality, and is responsible for the publication of various data reports and retailer rankings. As a part of the London-based Market Insights team, Karolina also researches and publishes insights on European retail with specific coverage of Metro Group, where she worked as a financial analyst. Karolina frequently participates in research projects that cover the evolution of EMEA retail and that size and identify fast-growth retail channels in developed and emerging markets. Karolina holds a master’s degree in finance and accounting.

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Desiree Fung
Director, Strategic Advisory Services and Client Development

Desiree leads advisory services in EMEA, designing custom research solutions to address specific business challenges across the FMCG, retail, and professional services sectors. She also manages the development of strategic partnerships with some of KR's largest clients in EMEA. Desiree has a strong background in market research, retail insights, and business strategy. She brings a wealth of FMCG experience and international perspectives, having worked in multiple roles for multinationals such as Coca-Cola FEMSA and Kraft Foods in multiple countries across the Americas and Europe. She holds an MBA from INSEAD, France.

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Ray Gaul
Vice President

Ray, Vice President of Research and Analytics, based in London, is a founding member of Kantar Retail’s global retail forecasting team. Ray is responsible for the direction of Kantar Retail’s global data that supports all of Kantar Retail Market Insights’ retailer forecasting products worldwide. His team produces continuous analysis of more than 1,200 retailers as well as original research for numerous client projects. Ray specializes in developing global market reports. He works closely with Kantar Retail’s teams in emerging markets. Ray has lived and worked in the U.S., U.K., Spain, Belgium, Ukraine, and Serbia. He also played an important role in launching the Market Insights research offices in London, New Delhi, Bucharest, Shanghai, and Sao Paolo and will continue to help Kantar Retail invest in teams around the world.

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Bryan Gildenberg
Chief Knowledge Officer

A world-renowned expert in retail insight, Bryan is Kantar Retail’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic, and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Retail forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.

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Reid Greenberg
Senior Vice President, eCommerce and Digital Retail Insights

Reid leads Kantar Retail’s global eCommerce and digital market insights team. He oversees overall eCommerce and digital thought leadership for North America and coordinates the same for Europe and globally. He leads a team covering Amazon and other pure-play online retailers, eCommerce efforts of more traditional brick-and-mortar retailers, multichannel best practices, digital path to purchase, emerging digital/eCommerce trends, and the evolving impact of the connected omnichannel shopper. Reid has over 17 years of experience in a variety of eCommerce and digital leadership roles at eBay, Ibex Outdoor Clothing, and Keurig Green Mountain, among others. Most recently, he led Seventh Generation’s digital, PR, and creative services group. Reid has been a frequent guest speaker at key industry events, including Internet Retailer, Shop.org, eTail, and Path to Purchase.

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Doug Hermanson
Principal Economist

Doug specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used in the channel, category, and country-level retail market forecasts produced at Kantar Retail. He holds an M.S. in economics from The Ohio State University where he developed research on regional retail market development and financial commodity markets.

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Tiffany Hogan
Senior Analyst

Tiffany leads Kantar Retail’s research on U.S. apparel retailers, such as Macy’s and Nordstrom, tracks disruptive new retailers such as Primark and Stitch Fix, and monitors the apparel industry at large. She is also assisting with the launch of Kantar Retail’s drug channel coverage in the EMEA market. Before joining Kantar Retail in 2014, Tiffany worked in merchandising and store planning at Limited Stores.

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Luna Jia
Research Analyst

Luna is a Research Analyst on the Kantar Retail Market Insights team based in Shanghai. She monitors major offline retailers, including Metro and Carrefour, and tracks developments and trends in the overall China retail market. She also regularly updates and analyzes retailers and participates in custom projects. Luna holds a BSc in mathematics from Queen Mary University of London.

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Simon Johnstone
Senior Analyst

Simon is a Senior Analyst on the Kantar Retail Market Insights team based in London. His work focuses on in-depth coverage of key discounters in Europe, including Lidl and Aldi, as well as the overall retail landscape in Germany. Simon holds a B.A. in German from Royal Holloway University of London.

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Laura Kennedy

Laura leads Kantar Retail’s home improvement and Walmart research. As part of the Walmart team, she conducts constant research and analysis on Walmart’s U.S. operations, developing relevant forecasts, insights, and online content for supplier and retailer clients. Laura also leads Kantar Retail’s coverage of the home improvement retail industry, heading a team that digs into the operations at Home Depot and Lowe’s as well as their diverse hardware store and specialty retailer brethren. Laura joined Kantar Retail in 2011 after reporting on the business of retail and numerous other topics for the Kiplinger Letter, a business forecasting publication in Washington, D.C. Laura graduated summa cum laude from the University of Maryland, College Park, with a B.A. in economics.

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Vadim Khetsuriani
Director Russia & Central Europe, EMEA

Vadim started his career with Kantar Retail as a U.S.-based financial analyst of Walmart and Metro Group. He tracked retailer strategies and worked with FMCG suppliers to help them develop customer account plans. After several years in the U.S., Vadim relocated to Kantar Retail’s London office, where he worked with suppliers on projects for major European retailers, including Carrefour, Auchan, Lidl, and Kaufland. Since 2008, Vadim has led Kantar Retail’s research and consulting practice in Russia, where projects have included regional and national modern trade development analysis, strategic planning, and capability development related to modern trade and key retail accounts. Vadim hold as a B.S. in business administration from Boston University and an MBA in strategic market management from Babson College.

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Jim Leonard
Senior Vice President, Strategic Advisory Services

Jim leads Kantar Retail's custom and applied research solutions and facilitates training and planning for key clients around the globe. He works with Kantar Retail's analyst teams as well as thought leaders from WPP's sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers. Jim brings a strong background in benchmarking work and translating best practices into actionable insight for manufacturers, retailers, and activation agencies. He also creates skill-building and case-based training solutions to improve capabilities and planning effectiveness. Jim previously served as commercial manager and editor of Kantar Retail's online and print publications. His background includes product development and content syndication, classroom training, publishing, and database marketing. Before joining Kantar Retail, Jim worked for a research and marketing firm and a multinational business publisher. He has also served as an adjunct university instructor. Jim holds B.A. and M.A. degrees from Boston College.

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David Marcotte
Senior Vice President, Strategic Advisory Services

David is lead subject matter expert for the Strategic Advisory Services team, covering international retail, technology, convenience retailing, and complex retail processes. He is an experienced leader of international teams, a veteran industry strategic consultant, and architect of retailer solutions. Before joining Kantar Retail, David worked at IBM serving as Business Intelligence lead for Retail and CPG, advising retail clients on POS infrastructure, merchandising, loyalty programs, IT design, loss prevention, supply chain, and data modeling. Prior to working at IBM, David spent 20 years in retail working at every level of responsibility - from the shop floor to executive management within operations. He is a past member of the Efficient Consumer Response Category Management Standards Group and the Association for Retail Technology Standards. In addition, David helped write and edit a variety of publications including "Retailing in Emergent Markets," "Effective Omnichannel Pricing," "Retail 2020," and "The Data Warehouse Mentor." Recent Speech on Agile Development for Marketing in Latin America https://www.youtube.com/watch?v=IP5NaHXdlq0

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Rachel McGuire

Rachel is the Director for Kantar Retail’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar Retail articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar Retail in 2008.

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Alvaro Morilla
Associate Analyst

Alvaro is an Associate Analyst on Kantar Retail’s eCommerce/digital team based in London. He is experienced in analyzing digital and eCommerce trends, focusing on the impact that technology, social media, and eCommerce have across global FMCG/CPG suppliers’ businesses. With special focus on Amazon, he tracks the European online channel and develops insights for Kantar Retail’s website, events, and custom projects. Before joining Kantar, Alvaro managed a successful online retail business, developing an in-depth knowledge of the online retail channel and analyzing data and trends to predict sales. Born and raised in Spain, Alvaro holds an economics degree from Universidad de Oviedo in Spain and has completed big data and business analytics coursework.

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Leon Nicholas
Chief Insights Officer

As Chief Insights Officer for North America, Leon leads a team of retail analysts across U.S. channels and Canada. With nearly 25 years of experience in the consumer goods and retail industry, Leon spearheads Kantar Retail’s thought leadership on topics ranging from format evolution, go-to-market strategy and deployment, and merchandising best practices. Frequently cited in the national and trade press, Leon is also a sought-after speaker who has addressed the National Retail Federation, Food Marketing Institute, the National Association of Chain Drug Stores, the Center for Retail Excellence, and World Economic Conference.

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Ivana Nikolic
Director, Strategic Advisory Services

Ivana builds custom research solutions and advisory services powered by Kantar Retail's syndicated offer that meet specific business challenges. She brings a strong background in secondary and primary market research, qualitative and quantitative data analysis, and project management. Before joining Kantar Retail, Ivana was a senior consultant at a consumer research and consulting firm in Boston. Ivana holds an MBA from the University of Massachusetts Boston.

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Brian Owens

Brian leads Kantar Retail’s syndicated drug channel research. Before joining Kantar Retail, Brian held a variety of senior leadership positions in trade marketing, account management, purchasing, and finance at Reckitt Benckiser, Procter & Gamble, and Gillette. In those roles, he worked with a broad range of retailers in the mass, dollar, and drug channels. Brian has been quoted in The Wall Street Journal, Fortune, Women’s Wear Daily, Chain Drug News, and on NPR. An expert on health and wellness, he has addressed the National Association of Chain Drug Stores. Brian earned an MBA from the George Washington University School of Business and a B.A. from Colgate University.

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Mike Paglia

Mike leads Kantar Retail’s research and analysis on value discounters, convenience stores, and the club channel. Since joining Kantar Retail in 2008, Mike has advised numerous CPG companies. He regularly works with retailers and suppliers through Kantar Retail’s events, webinars, and custom onsite engagements. He is frequently quoted in the trade press, including Supermarket News and Marketing Daily, as well as mainstream news outlets, including The Wall Street Journal, The Financial Times, Bloomberg, Business Insider, NPR, and New England Cable News. Mike began his retail career at Staples where he worked both at the store level and with various buying teams before moving to the online brand protection industry. Mike graduated from Providence College cum laude with a B.A. in psychology.

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Himanshu Pal
Vice President

Himanshu is Vice President for Kantar Retail EMEA. He leads our European practice on the big-box (hypermarket and supermarket), convenience, and drug channels and is an expert on key global customers, such as Carrefour, Tesco, Auchan, and Alliance Boots. Himanshu is a frequent commentator on retail issues for the media, and is a key speaker at Kantar Retail’s events and other trade conferences. He has played an important role in launching and managing the Kantar Retail Market Insights research offices in New Delhi and Bucharest. Born and raised in New Delhi, Himanshu has significant knowledge of the retailing environment in South Asia and has worked on several projects in that region. Himanshu holds master’s degrees in business administration and finance.

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Malcolm Pinkerton
Vice President, eCommerce and Digital Retail Insights

Based in London, Malcolm leads Kantar Retail’s eCommerce and digital insights practice for Europe. He is responsible for delivering impactful market insights to help clients validate or form their eCommerce and digital strategies. In addition to highlighting future trends and their business implications, his team critically assesses the eCommerce and digital strategies of marketplaces, pure players, and traditional physical retailers to identify best practices and innovation. Malcolm has been analyzing retail and shopper behavior for 15 years. During that time, he has worked with some of the world’s leading retailers and consumer goods manufacturers to develop eCommerce strategies and deal with the disruption caused by the ever-changing omnichannel shopper. He holds a BSc in industrial systems and business management from the University of Westminster.

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Tudor Popa
Senior Analyst

Tudor is a Senior Analyst for Kantar Retail. His work focuses on in-depth coverage of key retailers, such as Carrefour, Auchan, Casino, and Leclerc. He also produces insights and custom projects on European big-box retailing. Tudor’s experience is based on strong data research and analytic skills complemented by a detailed knowledge of European retail. Originally from Galati, Romania, Tudor is currently based in Kantar Retail’s London office. He holds two bachelor’s degrees in international trade (University of Galati in Romania and Université de Picardie Jules Verne in Amiens, France) and a master’s degree in marketing (Bucharest University of Economic Studies in Bucharest, Romania). Tudor is fluent in English, French, and his native Romanian.

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John Rand
Senior Vice President, Retail Insights

John focuses on the supermarket, club, and value discounter channels. He advises retailers and suppliers, leveraging nearly five decades of experience in store operations and design, branded product sales, purchasing, merchandising, marketing, category management, and consulting. John has been featured on FMI, GMA, NACDS, and CHPA programs. He has also served on IRI’s Product Advisory Board as well as the GMA/ASMC Technology Steering Committee.

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Kate Senzamici
Senior Analyst

Kate applies her analytic capabilities to the drug channel, with a strong focus on health and wellness. Her previous five-year tenure as an analyst on Kantar Retail’s ShopperScape® team allows her to bring a broad perspective to her work on drug and health and wellness. Kate holds a B.A. in English from Providence College and an M.A. in applied sociology from the University of Massachusetts Boston.

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Diana Sheehan

Diana serves as a Director on Kantar Retail’s grocery channel research team. Before joining Kantar Retail, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, Nielsen, Mintel, and Ipsos. Throughout her career, she has worked across retail channels and categories developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies utilized in the consumer packaged goods industry, with a focus on product development, shelf management and optimization, and consumer and shopper insights. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.

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Robin Sherk

Robin leads Kantar Retail’s syndicated research on digital retailing and the Canadian market. She is instrumental in developing the research and framing analyses within Kantar Retail’s Market Insights division. Robin helps suppliers navigate digital’s impact on traditional retailers, shoppers’ evolving demands and behaviors, and online retailers’ strategies and positioning. Prior to this role, Robin led Kantar Retail’s research on Walmart. She is a trainer for syndicated seminars, providing guidance to numerous Fortune 500 CPG companies. In addition to maintaining a public blog for the trade magazine Canadian Grocer, Robin is a frequent contributor to Kantar Retail’s various publications.

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Andrew Stockwell
Chief Product Strategy and Marketing Officer

Andrew leads product strategy and marketing for Kantar Retail’s global portfolio of market insights solutions, harnessing over 15 years of market research industry experience. Previously, Andrew was Chief Research Officer for Kantar Retail, leading the global team developing its world-class retail and shopper insights. Prior to Kantar Retail, Andrew worked at Forrester Research where he held several leadership roles. He served as Vice President of Asia Pacific based in Beijing; led Forrester’s global practices focused on eBusiness and channel strategy, interactive marketing, and consumer product strategy; and ran its consulting practice that served marketing and strategy professionals. Andrew received an MBA magna cum laude from Babson College and a B.A. from Hamilton College.

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Elley Symmes

Elley is an Analyst on Kantar Retail’s supermarket industry team, focusing on emerging trends in the channel including a focus on retailers such as Ahold/Delhaize. She develops content and insights for Kantar Retail’s website, events, and custom projects. Before joining Kantar Retail, Elley was a retail analyst at a market research firm in the Greater Boston area, concentrating on helping CPG clients understand retailing across channels with a major focus on supermarket, discount, and online retailing in Latin America. Elley graduated cum laude from St. Lawrence University with a B.A. in International Economics and Spanish and a minor in Latin American studies. She speaks fluent Spanish and Portuguese and has lived extensively in Argentina, Brazil, and Spain.

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Meaghan Werle

Meaghan is an Analyst on Kantar Retail’s digital research team, focusing on Amazon and emerging digital and eCommerce trends across channels. She develops content and insights for Kantar Retail’s websites, events, and custom projects. Before joining Kantar Retail in 2016, Meaghan was an analyst at a market research firm in the Greater Boston area, working on marketing communications and package design studies for various CPG, financial services, and pharma clients. Meaghan graduated from Cornell University with a B.A. in psychology and minors in visual studies and communication.

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Mary Brett Whitfield
Senior Vice President

Mary Brett leads the shopper insights research and content development team for Kantar Retail and also directs development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in economics from Smith College and an MBA from the University of Oklahoma.

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Jane Xu
Research Analyst

Jane is a Research Analyst on the Kantar Retail Market Insights team based in Shanghai. She studies the overall eCommerce landscape in China, analyzes the performance of major eTailers, forecasts market developments and trends, synthesizes insights, and delivers reports. She also participates in custom projects and event presentations. Before joining Kantar Retail in 2015, Jane conducted B2B market research for a U.S. heavy machinery manufacturer. Jane holds a master’s degree in project management from Stevens Institute of Technology.

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Yvonne Xu
Senior Analyst

Yvonne is a Senior Analyst on the Kantar Retail Market Insights team based in Shanghai. She monitors retail trends and eCommerce developments in China at large and also contributes to channel reports. Yvonne produces comprehensive analyses and reports and participates in custom projects. She also regularly updates and analyzes key retailers, such as Alibaba and Amazon China. Yvonne holds an MBA in finance from the University of Missouri-Kansas City.

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Han Yang
Associate Consultant

Han is an Associate Consultant on the Kantar Retail Market Insights team based in Shanghai. He joined Kantar Retail in 2014 and tracks major offline and online retailers in China, including JD.com and YHD.com. He researches macro landscapes and macro retail market trends and develops insights and content for Kantar Retail market reports, event presentations, and custom consulting projects. Han holds a B.A. summa cum laude from The Ohio State University and an MSc in information systems management from The University of Warwick.

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Derya Yildiz
Senior Analyst

Derya is a Senior Analyst on the Kantar Retail Market Insights team in London. She covers big-box grocery retail in the EMEA region, with a significant emphasis on key retailers such as Sainsbury’s, Morrisons, Migros Ticaret, Waitrose, and Kaufland. Before Kantar Retail, Derya covered the Central and Eastern European grocery market, with a strong focus on Russia, Turkey, and Poland. Before moving to London in 2012, Derya spent three years in retail research at the Turkish Retailers and Shopping Centres Association in Istanbul. Derya holds a B.A. in economics from Boğaziçi University in Turkey and an M.A. in development studies from the Institute of Social Studies in the Netherlands.

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Oceanne Zhang
Director of Retail Insights and eCommerce, China

Oceanne heads the Kantar Retail Market Insights division in China and directs the company’s eCommerce offering in China. She leads the team in providing forward-looking insights into the hypermarket, supermarket, convenience, and eCommerce channels in China. She has worked with manufacturing, retail, and investment banking clients on various consulting projects involving go-to-market strategy, eCommerce strategy, and the retail landscape to help them win in China’s dynamic retail market. Oceanne also leads Kantar Retail’s PoweRanking® and Digital Power studies in China. She holds a B.A. from Shanghai International Studies University.

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Sherry Zhu
Senior Analyst

Sherry is a Senior Analyst on Kantar Retail’s Market Insights team in Shanghai. She studies the overall retail market in China, tracks developments and trends in different channels and among major offline/online retailers, and develops content and insights for syndicated reports and custom projects. In her previous role as Kantar Retail’s Associate Marketing Manager, Sherry led the marketing efforts around the China team’s events, publications, and social media initiatives. Sherry holds an M.A. in integrated marketing communication from City University of Hong Kong.

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