Macroeconomics Insight Center

Summary Slides

U.S. Macro Outlook: Upper-Income Households to Drive Third-Quarter Growth

17 Aug 2017

By: Doug Hermanson.  27 Slides

This slide deck features an outlook for the macro, retail, and shopper environment in the third quarter. The current and future macro landscape is painted through a key implications slide, and over two dozen slides featuring data, graphics, and forecasts.

Summary Slides

U.S. Channel Forecasts: Q3 Outlook

7 Aug 2017

By: Doug Hermanson.  10 Slides

Forecasts for the back-to-school quarter by channel are featured in this summary slide deck. Data for all underlying channel forecasts—nominal, real, and price series—are available via a link on the webpage.

Summary Slides

Canadian Macroeconomic and Retail Sales Brief

7 Jul 2017

By: Doug Hermanson, Robin Sherk.  10 Slides

Canada’s retail market is on the upswing, but there are risks and challenges that remain. This brief provides an updated summary of the market conditions and implications retailers and suppliers need to know.

Summary Slides

U.S. eCommerce Outlook: Category Group Forecasts

19 Jun 2017

By: Doug Hermanson, Robin Sherk.  12 Slides

This slide deck summarizes Kantar Retail’s U.S. online channel forecast and in-store versus online category spending forecasts to 2022.

Summary Slides

Home Improvement Forecasts and Outlook

25 Apr 2017

By: Doug Hermanson.  12 Slides

Kantar Retail’s home improvement channel sales forecasts feature a breakout of sales in nominal and inflation-adjusted terms for the home centers, hardware stores, and other building specialty channels. Forecasts can be viewed in a summary slide or excel format.

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Event Presentations

Summary Slides

Essential Macro Insights for Retail Planning

25 May 2017

By: Doug Hermanson.  50 Slides

This session will provide the critical macro insights needed to identify the challenges and opportunities for growth.

Summary Slides

Retail Implications From Macro Trends

9 Dec 2016

By: Doug Hermanson.  27 Slides

This presentation will detail the key macro trends shaping the future of retail.

Summary Slides

Macro Planning Considerations for Canada

15 Sep 2016

By: Doug Hermanson.  29 Slides

Canada’s retail environment has become more challenging amid varying global effects. As conditions remain volatile, Canadian suppliers will need to become more agile to capitalize on pockets of strong growth and cushion themselves from weakness in lagging markets and shopper segments.

Summary Slides

Finding the “Micro” in Macro Retail Trends

13 Jun 2016

By: Doug Hermanson.  46 Slides

his class will present the key macro trends that will heavily influence the future retail marketplace and the key “micro” implications needed to evolve your operational and marketing strategies.

Summary Slides

Channel and Category Insights from Macro Trends

8 Jun 2015

By: Doug Hermanson, Frank Badillo.  73 Slides

Leaders and laggards continue to emerge among the channels and categories that Kantar Retail tracks and forecasts based on macroeconomic sources.

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Webinar Presentations


US Home Improvement Webinar: Hiding in Plain Sight: Tapping Into Home Improvement Spending Potential

2 Aug 2017, 01:00 PM EDT

Baby Boomers and pro contractors have long made up the backbone of home improvement retailers' shopper bases. In the midst of a great deal of change, these groups continue to represent key opportunities for retailers to shift their approaches, deepen connections, and drive more spending. As part of this discussion, attendees can expect to learn: Kantar Retail's latest forecasts for home improvement performance this year and beyond How Boomers' potential for home improvement spending ...


Emerging Macro Retail Trends Webinar: Category Insights 2022 - First Look at Kantar Retail's Updated Forecasts

10 May 2017, 11:00 AM EDT

We are moving quickly to a post-recovery world which will still look relatively unfamiliar and daunting to suppliers and retailers. Escalating online penetration, renewed pockets of inflation, diverging spending confidence, and demographic shifts are among the many macro factors which will influence category spending in the coming years. Tune in to find out Kantar Retail's latest perspective on category growth, and how retailers and suppliers will need to adjust to succeed in this post-recovery ...


US Home Improvement Webinar: The Connected Home Story and Macro Trends for 2017

9 Mar 2017, 01:00 PM EST

"Stress-free" continues to be the shopping mantra of 2017. In the search for convenience and ease, shoppers are seeking out new and innovative ways to remove friction from their lives, and increasingly their homes. From smart thermostats to home security systems, connected home technology provides shoppers with new alternatives for home maintenance and stress-free living. With Kantar Retail's lead economist expecting positive macro tailwinds in 2017, The Home Depot and Lowe's will be frontrunners ...


Emerging Macro Retail Trends Webinar: Calibrating for 2017 - Macro Predictions, Retail Considerations

2 Feb 2017, 11:00 AM EST

The turn of the year is the most popular time to make resolutions to do better; the same is likely the case for those in the retail and supplier industry. Well, Kantar Retail is here to help. Tune into the first Emerging Macro Retail Trends webinar of the year to cement your understanding of the trends that defined the 2016 sales season, and more importantly how to adjust your strategies toward selling more in 2017. As part of this discussion, expect to learn: How the shifting macro ...


Emerging Macro Retail Trends Webinar: Macro Realities for Low-to-Middle Income Shoppers: Mining for Retail Gold

17 Nov 2016, 11:00 AM EST

The financial situation of low-to-middle income shoppers has improved relative to the years immediately following the great recession. Still, this segment presents a uniquely challenging sales opportunity for retailers and suppliers. They are tightly budgeted, but aspirational; they are large in numbers, but very diverse. These are among the many contrasts that differentiate them from their upper-income counterparts which tend to be more homogeneous. The emergence of limited assortment food ...

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