Macroeconomics Insight Center

Summary Slides

Category forecasts to 2025

25 Jun 2020

By: Doug Hermanson.  21 Slides

Social distancing and the economic downturn will have a pronounced effect on US category performance. Have a look in this summary slide deck.

Summary Slides

Kantar’s COVID-19 webinar series: Forecasting the future

8 May 2020

By: Doug Hermanson, Jim Leonard, Patrick Fellin, Todd Szahun.  39 Slides

How should you think about the recovery and approach 2020-2021 forecasts? During this webinar, Patrick Fellin and Jim Leonard discuss the various inputs, outline the unknowns, and map the multiple futures you need to plan for.

Summary Slides

COVID impact on wellness & beauty channels

30 Apr 2020

By: Kelly Petropoulou, Paida Mugudubi.  23 Slides

Comparing and contrasting the pre- and post-pandemic landscape, this report considers the lasting impacts of lockdown on the space and how this will affect shopper behaviour, the brands they choose and how they purchase once the crisis passes.

Summary Slides

Canadian macroeconomic and retail sales overview

25 Mar 2020

By: Doug Hermanson, Ellie Pinto.  22 Slides

Several market disruptions, including COVID-19, have recently erupted in Canada. Check out how these disruptions and other macroeconomic factors will influence Canadian retail.

Summary Slides

2020 US macro outlook

18 Mar 2020

By: Doug Hermanson.  32 Slides

This summary slide deck presents graphics and insights supporting Kantar’s baseline channel forecasts and what a downmarket scenario might mean for growth and shoppers.

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Event Presentations

Summary Slides

Recovery or relapse? Macro planning for an uncertain 2021

7 Oct 2020

By: Doug Hermanson.  26 Slides

Explore the good, bad, and ugly macro trends affecting Target shoppers as well as forecasts for the holiday season and 2021.

Summary Slides

Impact of COVID-19 on Canadian macroeconomic and shopper trends

24 Sep 2020

By: David Marcotte.  51 Slides

As Canada recovers from COVID-19, review the major macro indicators and where brands and retailers can find near- and long-term growth.

Summary Slides

Macro view: Mapping the economic roller-coaster ride for 2020-21

6 Aug 2020

By: Doug Hermanson.  27 Slides

Review macro conditions, the potential shape of the recovery into 2021, and our baseline consumables and holiday forecasts.

Summary Slides

Macro essentials to build home improvement sales amid COVID-19

16 Jul 2020

By: Doug Hermanson.  37 Slides

We reveal the macro trends, leading indicators, and home improvement channel forecasts you need to formulate your sales plans.

Summary Slides

Retail macro implications for this uniquely disruptive recession

24 Apr 2020

By: Doug Hermanson.  20 Slides

Explore how macro trends and their retail implications compare with the Great Recession and economic scenarios to apply to your plans.

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Webinar Presentations


Emerging Macro Retail Trends Webinar: Segmentation reboot - “New” demographics to focus on in the coming decade

21 Nov 2019, 11:00 AM EST

Demographic trends in the coming years will upend stereotype’s and dramatically shift growth opportunities. Some of these trends have already emerged and yet we’re still relying on our old segmentation strategies. Now, is time to reboot your demographic assumptions for the next decade. Learn in this webinar what demographics we expect to the move the needle for sales in the consumer industry and the strategies needed to attract these shoppers. Expect to learn: Differentiate ...


Emerging Macro Retail Trends Webinar - A pivotal moment for retail: Kantar’s holiday 2019 forecast

5 Sep 2019, 11:00 AM EST

This holiday will set the tone for the next decade. Retailers and suppliers that can gain traction with holiday shoppers will have the momentum needed to overcome slower economic growth in 2020. Meanwhile, the prospects for others could dim quickly next year as macro conditions become more challenging. Tune in to this webinar for the unveiling of Kantar’s 2019 holiday forecast and learn the strategies needed to win holiday shoppers. Expect to learn:  ...


Emerging Macro Retail Trends Webinar: A changing climate for category growth

25 Apr 2019, 11:00 AM EST

With the release of Kantar Consulting’s annual category forecasts in April, the economic climate in the next decade will become the focus of the outlook. Gone is the chill of the post-recovery era. Soon to fade will be the warmer growth felt late in the 2010’s. Arriving in the 2020’s will be a different economic and demographic climate in which some categories will continue to flourish while others will see their growth curtailed. Expect to learn:  ...


Emerging Macro Retail Trends Webinar: Preparing for peak growth in 2019

13 Feb 2019, 11:00 AM EST

Economic and policy trends lifted growth in 2018 to its strongest pace in seven years. While much of this momentum is expected to continue into 2019, some of these trends will change course by the end of the year. All of this will keep the consumer industry on its toes, both to run after growth opportunities and potentially sidestep slower growth late in the year. Tune in to this webinar to learn the macro trends, forecasts, and strategies you need to win 2019. As part of this discussion, ...


Emerging Macro Retail Trends Webinar: Putting a spotlight on the (life)stage of shoppers

29 Nov 2018, 11:00 AM EST

In the past, the age, generation, and lifestage of household shoppers may have been considered one and the same to suppliers and retailers—middle-aged boomers with children at home. Now, those three characteristics of household shoppers are quite distinct. For instance, the age at which households have children has change drastically from previous decades.Tune in to this webinar to learn the spending and shopping patterns of households as they move through a half dozen different lifestages.  ...

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