Macroeconomics Insight Center

 
Summary Slides

2020 US retail year in review

4 Jan 2021

By: Kantar Research Team.  42 Slides

Kantar recaps the major macro, shopper, and retailer themes and developments that shaped a tumultuous year for the retail industry.

 
Summary Slides

Commerce Now: The economy and channel choice going into 2021

3 Dec 2020

By: Doug Hermanson, Simon Johnstone, Todd Szahun.  26 Slides

2020 was a polarizing year for retail and 2021 promises to be a year of continued uncertainty. There are several macroeconomic and behavioral factors that will impact the trajectory of U.S. retail in 2021.

 
Summary Slides

2020 US holiday macro outlook

2 Nov 2020

By: Doug Hermanson.  34 Slides

Policy and the job market will influence the holiday outlook. Learn more about these topics and view Kantar’s forecasts in this deck.

 
Summary Slides

Category forecasts to 2025

25 Jun 2020

By: Doug Hermanson.  21 Slides

Social distancing and the economic downturn will have a pronounced effect on US category performance. Have a look in this summary slide deck.

 
Summary Slides

Kantar’s COVID-19 webinar series: Forecasting the future

8 May 2020

By: Doug Hermanson, Jim Leonard, Patrick Fellin, Todd Szahun.  39 Slides

How should you think about the recovery and approach 2020-2021 forecasts? During this webinar, Patrick Fellin and Jim Leonard discuss the various inputs, outline the unknowns, and map the multiple futures you need to plan for.

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Event Presentations

 
Summary Slides

The aftermath: COVID-19’s lasting macro effects

9 Dec 2020

By: Doug Hermanson.  24 Slides

As the COVID-19 crisis passes, find out which parts of the retail economy will need to be rebuilt, torn down, or left behind.

 
Summary Slides

COVID-19 economic patterns: Uncertainty and opportunity

9 Dec 2020

By: Doug Hermanson, Timothy Campbell.  37 Slides

We survey how COVID-19 has affected shoppers’ spending ability, how different income segments are reacting to the pandemic, and more.

 
Summary Slides

Recovery or relapse? Macro planning for an uncertain 2021

17 Nov 2020

By: Doug Hermanson.  21 Slides

Explore good, bad, and ugly macro trends affecting Walmart shoppers plus forecasts and economic scenarios for the holiday and 2021.

 
Summary Slides

Recovery or relapse? Macro planning for an uncertain 2021

7 Oct 2020

By: Doug Hermanson.  26 Slides

Explore the good, bad, and ugly macro trends affecting Target shoppers as well as forecasts for the holiday season and 2021.

 
Summary Slides

Impact of COVID-19 on Canadian macroeconomic and shopper trends

24 Sep 2020

By: David Marcotte.  51 Slides

As Canada recovers from COVID-19, review the major macro indicators and where brands and retailers can find near- and long-term growth.

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Webinar Presentations

 
Webinar

Emerging Macro Retail Trends Webinar: Segmentation reboot - “New” demographics to focus on in the coming decade

21 Nov 2019, 11:00 AM EST

Demographic trends in the coming years will upend stereotype’s and dramatically shift growth opportunities. Some of these trends have already emerged and yet we’re still relying on our old segmentation strategies. Now, is time to reboot your demographic assumptions for the next decade. Learn in this webinar what demographics we expect to the move the needle for sales in the consumer industry and the strategies needed to attract these shoppers. Expect to learn: Differentiate ...

 
Webinar

Emerging Macro Retail Trends Webinar - A pivotal moment for retail: Kantar’s holiday 2019 forecast

5 Sep 2019, 11:00 AM EST

This holiday will set the tone for the next decade. Retailers and suppliers that can gain traction with holiday shoppers will have the momentum needed to overcome slower economic growth in 2020. Meanwhile, the prospects for others could dim quickly next year as macro conditions become more challenging. Tune in to this webinar for the unveiling of Kantar’s 2019 holiday forecast and learn the strategies needed to win holiday shoppers. Expect to learn:  ...

 
Webinar

Emerging Macro Retail Trends Webinar: A changing climate for category growth

25 Apr 2019, 11:00 AM EST

With the release of Kantar Consulting’s annual category forecasts in April, the economic climate in the next decade will become the focus of the outlook. Gone is the chill of the post-recovery era. Soon to fade will be the warmer growth felt late in the 2010’s. Arriving in the 2020’s will be a different economic and demographic climate in which some categories will continue to flourish while others will see their growth curtailed. Expect to learn:  ...

 
Webinar

Emerging Macro Retail Trends Webinar: Preparing for peak growth in 2019

13 Feb 2019, 11:00 AM EST

Economic and policy trends lifted growth in 2018 to its strongest pace in seven years. While much of this momentum is expected to continue into 2019, some of these trends will change course by the end of the year. All of this will keep the consumer industry on its toes, both to run after growth opportunities and potentially sidestep slower growth late in the year. Tune in to this webinar to learn the macro trends, forecasts, and strategies you need to win 2019. As part of this discussion, ...

 
Webinar

Emerging Macro Retail Trends Webinar: Putting a spotlight on the (life)stage of shoppers

29 Nov 2018, 11:00 AM EST

In the past, the age, generation, and lifestage of household shoppers may have been considered one and the same to suppliers and retailers—middle-aged boomers with children at home. Now, those three characteristics of household shoppers are quite distinct. For instance, the age at which households have children has change drastically from previous decades.Tune in to this webinar to learn the spending and shopping patterns of households as they move through a half dozen different lifestages.  ...

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