Shopper Insights

Understand shopper needs, motivations, behaviors, barriers, and triggers across the shopper journey to the point of decision.

About Our Shopper Offer

About Our Shopper Offer

Powered by ShopperScape®, our proprietary monthly shopper survey, our data and experts’ analysis provide answers about key issues such as:

  • Trends in shoppers’ outlet choices and behavior across outlets.
  • Cross-shopping, leakage, and which retailers are winning and losing.
  • Online and mobile shopping trends.
  • Differences in shopping behavior across generational cohorts and demographic segments.
  • Economic impact on shopper spending and saving behaviors.
  • Shoppers’ trip missions and pretrip planning.
  • Shifting attitudes on key topics such as digital marketing, holiday spending, health and wellness, and other timely issues.
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Shopper Insight Center

Shopper Insight Center

From in-depth analysis and reports written by our experts to direct access to the ShopperScape® data, Kantar Retail has a solution to meet your needs, whatever the size of your shopper team.

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ShopperScape® Database

ShopperScape® Database

ShopperScape® is our proprietary monthly online survey of more than 4,000 household primary shoppers. Covering more than 200 retail banners, 80 category groups, and seven major departments, this extensive survey provides regular, timely data on retailers shopped, products purchased, spending and spending outlook, and shopper attitudes on timely topics such as digital.

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ShopperScape® Dashboards

ShopperScape® USA Dashboards

ShopperScape® data provides insight into the who, where, and why of shopper behavior to help you tailor your shopper marketing strategies and promotion plans, and drive meaningful conversations between suppliers and retailers. Using this tool, you can better understand the shopper challenges at retail to inform your planning. ShopperScape® Dashboards are easy to use and incredibly accessible to anyone in your organization, ideal for quickly gathering insights that will have impact when presented to a retail customer.

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Canadian ShopperSpective

Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

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