Drive Growth Through Actionable Analysis and Comprehensive Data

This holistic view of the Canadian shopper combines self-reported data and expert analysis to highlight behavioral shifts, pinpoint preference, and provide the data necessary to support business decisions.

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Why Canadian ShopperSpective?

  • A turnkey, budget friendly way to keep a pulse on the Canadian retail and shopper landscape
  • Analysis from in-market experts who translate the primary survey data into actionable insights
  • Ability to access and customize data to pull project and retailer specific information

Tying It All Together

With Canadian ShopperSpective you get four in-depth reports which cover key survey findings. These reports empower Canadian ShopperSpective clients to:

  • Highlight areas for improvement at key retailers
  • Identify varying shopper demands
  • Understand digital preference and retailer choice
  • Pinpoint supplier implications

How It Works?

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ departments so that you have the data to support growth in the Canadian market.

demographics

Who is shopping at key retailers and are demographics shifting

Cross-Shopping

Where else do shoppers of a specific retailer shop and how has that changed over time

Penetration

What percentage of shoppers visited a retailer in the past 3 months vs. past 7 days

trip missions

Primary reason shoppers went to a retailer; what needs were they satisfying

Retailer Performance

How well a given retailer performs on shoppers’ assessment of the experience provided

Department Shopped

Which departments contributed to the basket and how did shoppers rate them

Trip Frequency

How often shoppers visited a specific retailer in a given time frame

Main Store

Primary reason shoppers went to a retailer; what needs were they satisfying

Loyalty

Which programs shoppers of an selected retailer belong to

30+ Retailers and 60+ Banners

 
 

Are You Ready to Understand the Canadian Shopper?

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