Powered by ShopperScape®, our proprietary monthly shopper survey, our data and experts’ analysis provide answers about key issues such as:

  • Trends in shoppers’ outlet choices, and behavior across outlets
  • Cross-shopping and leakage, and which retailers are winning and losing
  • Online and mobile shopping trends
  • Differences in shopping behavior across generational cohorts and demographic segments
  • Economic impact on shopper spending and saving behaviors
  • Shoppers’ trip missions and pre-trip planning
  • Shifting attitudes on key topics such as digital marketing, holiday spending, health & wellness, and other timely issues

Consumer Goods Manufacturers, Retailers, Marketing Agencies and others serving retail customers can benefit from these timely, actionable shopper insights

Consumer Goods Manufacturers

  • Create meaningful conversations with your retail customers based on a rich understanding of their shopper trends and challenges.
  • Learn how the Path to Purchase is changing to develop effective 4P strategies and plans.
  • Gain shopper insight beyond your category, and ensure your promotional strategies are informed by key shopper trends.

Retailers

  • Get an in-depth view of your shoppers, and understand where else they are shopping and why.
  • Gain a comprehensive view of your competitive landscape.
  • Understand timely issues such as how the economy is affecting shoppers’ spending plans, and holiday and seasonal shopping behavior.

Marketing Agencies

  • Gain insight into how shopper behavior, expectations and loyalty differ across retailers, channels and demographic segments to effectively tailor your strategies.
  • Learn how digital influences are affecting shopper behavior to help you build effective shopper marketing programs.

ShopperScape® delivers insights for more than 200 retail banners, including: