Shopper Trends

Shoppers are strongly positive about their back-to-school spending plans this year. The anticipated growth in spending is driven by up-market shoppers as well as by those planning to buy for high school and ...

Lower-income shoppers often are left out of the conversation around natural and organic products. Historically, specialty grocery retailers such as Whole Foods have targeted more affluent shoppers with a vast assortment of natural and organic ...

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

Jet.com: Shopper Essentials

14 Jul 2017

By: Laura Kennedy, Rachel McGuire, Robin Sherk.  13 Slides

Post-Walmart acquisition, Jet.com continues to gain steam with shoppers. While it is unclear what that trajectory will look like going forward, a sound understanding of Jet’s place in the retail and shopper landscape today is vitally important.

 
SHOPPER ARTICLE

Diagnosing the Club Engine – Rates and Causes of Renewals

30 Jun 2017

  By: Rachel McGuire, Timothy Campbell

Healthy member signups and renewals are the lynchpin that holds the club model together. To help clubs boost memberships, suppliers should seek to understand the unique factors that drive renewal at each club.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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Browse List of Recent Questions

 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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