Shopper Trends

Summary Slides

Aligning with the Kroger shopper

21 Apr 2020

Explore the key mindsets and shopping approaches defining shoppers today. Examine the profile of Kroger’s most loyal shoppers. Uncover Kroger’s evolving competitive set.

Summary Slides

A preview of Kantar’s Online Choices Deep Dive

26 Mar 2020

By: Caroline Dumas. 14 Slides

Shoppers are increasingly becoming empowered (or overwhelmed) with more options for shopping than ever before. Dive into Kantar’s newest Online Choices survey in this topline teaser for an introduction to our newest shopper series.

Understanding Shoppers at Retailers

Summary Slides

Aligning with key segments of Walmart shoppers

13 May 2020

By: Mary Brett Whitfield. 36 Slides

Explore the key mindsets and shopping approaches defining shoppers today.

SHOPPER ARTICLE

Amazon Annual Shopper Review

12 May 2020

By: Caroline Dumas

Our annual Amazon shopper review provides insights into Amazon shoppers’ shopping routines, priorities, and economic outlook, plus their evaluation of Amazon.

SHOPPER ARTICLE

Drug Channel Annual Shopper Review

11 May 2020

By: Caroline Dumas

Our annual drug channel shopper review provides insights into drug shoppers’ shopping routines, priorities, and economic outlook, plus their evaluation of drug retailers, including Walgreens, CVS, and Rite Aid.

Summary Slides

Online shopping: Motivations, routines, and drivers

5 May 2020

By: Caroline Dumas. 21 Slides

Today, there are more shopping options than ever before, and shoppers are becoming empowered with retailers and brands consistently at their fingertips. Dive into Kantar’s newest Online Choices series, with this first report spotlighting online shopping, including motivations, routines, and drivers.

Annual Retailer Shopper Profiles

Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest Monthly & Quarterly Updates

Latest ShopperScape^® SnapShot