Shopper Trends

As the economic environment continues to be favorable and shoppers have a growing array of options of how and where to shop, many shoppers are rethinking shopping routines and spending priorities.

Event Slide

The new shopper fundamentals

14 Jun 2018

Shoppers are calling more of their own shots in the retail landscape than ever before. In this environment, in which shoppers are in the driver's seat, it is imperative to check our assumptions about their mind-sets, ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Apparel Retailer Scorecard 2018: Slow store traffic drives lower monthly shopping

15 May 2018

  By: Tiffany Hogan

While traditional retailers have struggled to maintain footfall, Amazon has seen consistent growth in monthly apparel shopping incidence.

 
Summary Slides

Online grocery goes mainstream

9 May 2018

By: Rachel McGuire.  29 Slides

Shoppers’ willingness to make tradeoffs between value and convenience continues to wane, in large part because of the way digital disrupters have reshaped shoppers’ expectations and routines.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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