Shopper Trends

“Health” and “wellness” are two distinct concepts—encompassed by different needs, attitudes, products, and trip missions. The second in a two-part series, this article explores the Identifying and Indulging quadrants of the Retail Health and ...

Shopper Slide

Holiday 2016 Shopper Review

2 Feb 2017

At a high level, shoppers’ approach to the 2016 holiday season looked similar to the previous year, but one very notable shift was the move toward all things digital. Holiday 2016 may prove to be a watershed ...

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

Amazon: U.S. Prime Shopper Update

3 Mar 2017

By: Rachel McGuire, Meaghan Werle.  19 Slides

Prime’s membership base continues to accelerate, reaching 37% of U.S. primary household shoppers in 2016. As Amazon becomes increasingly engrained in members’ routines, an understanding of the Prime shopper will be critical for success in 2017 and beyond.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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Browse List of Recent Questions

 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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