Shopper Trends

Shopper Slide

Holiday 2017 Shopper Review

6 Feb 2018

Spurred by positive macroeconomic factors and a plethora of deals, shoppers expanded their holiday shopping routines in 2017; Walmart and Target were notable beneficiaries of those expanded routines.

Event Slide

Shoppers in 2018: What You Need to Know

15 Dec 2017

As the year winds down and shoppers start to look ahead to 2018, we will take a pulse check on how shoppers are feeling about their ability to spend at retail, how spending priorities are changing, and how, ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.

Summary Slides

Prime Pantry and Prime Now Shopper Update

19 Jan 2018

By: Meaghan Werle, Rachel McGuire.  19 Slides

As more shoppers consider online for consumables shopping/purchasing, Amazon’s Prime Pantry and Prime Now offers address key “trip” missions. Not only are more shoppers using these services, but more are integrating Prime Pantry and Prime Now into their monthly and weekly shopping routines.

Summary Slides

Spotlight on Key Online Grocery Players: Walmart Online Grocery Pickup

21 Dec 2017

By: Laura Kennedy, Rachel McGuire.  9 Slides

As Walmart looks to further expand its Online Grocery Pickup service, which has resonated strongly with Walmart shoppers thus far, Walmart is poised to bring online grocery shopping into the mainstream in the U.S.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest ShopperScape® SnapShot

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ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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