February 2019 Monthly ShopperScape® SnapShot The state of toy shopping Making the grade: How club shoppers rate their clubs on what’s important Prime update: Membership stands at 50% of U.S. households and slowing Holiday 2018 Shopper Review Shopper playbook: Generations Shopper Trends Shopper Slide The state of toy shopping 27 Feb 2019 With Toys R Us out of the picture, shopper trends suggest toy share of preference growth will accrue to Amazon and value discounters. Shopper Slide Holiday 2018 Shopper Review 29 Jan 2019 Shoppers’ wallets and retailer consideration sets were relatively unchanged. Amazon remained top shopped retailer, despite slipping with Millennials and Prime members. View More Understanding Shoppers at Retailers In Depth at Retailers Shopper attitudes and behavior at key retailers. SHOPPER ARTICLE Amazon Prime now captures 50% of U.S. households, but growth is slowing 1 Feb 2019 By: Rachel Dalton Kantar Consulting’s ShopperScape® data, collected in December 2018, shows that half of U.S. households now have Prime memberships, which we estimate to be 59.8 million households. SHOPPER ARTICLE REDcard’s future: Target’s loyalty program must engage young families 1 Feb 2019 By: Ben Antenore, Caroline Dumas Facing flat penetration, REDcard could be reinvigorated if Target decides to invest in the program and market it as a resource for Gen Y families. View More Annual Retailer Shopper Profiles Kroger Target Drug Discounter Amazon View More Comparative Retailer Dynamics Cross-shopping, market trends, and comparative retailer views. Latest Monthly & Quarterly Updates March 2019 Channel Activity Q3 2018 Cross Shopping Q3 2018 Shopper Loyalty Indicator Merch Group Capture: CE, HI & Home Furnishings Q3 2018 Online Shopping Q4 2017 Retailers Shopped Q3 2018 Shopping Incidence March Spending Intentions Q2 2018 Trip Missions Latest ShopperScape® SnapShot View More ShopperScape® ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes. ShopperScape® Dashboards Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health. Go to ShopperScape® Dashboards Get Access Now ShopperScape® Database Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions. Go to ShopperScape® Database Browse List of Recent Questions Canadian Shopper Insights Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market. Retailers Covered Merchandise Groups Covered Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market. Go to Canadian Shopper Insights Dashboards Get Access Now