Shopper Trends

Shopper Slide

Update On Shopper Spending Priorities

13 Jun 2017

Travel, eating out, and home improvements are key areas in which shoppers are likely to be willingly trading up, while shoppers who are spending more on health care services, fresh foods, and basic groceries ...

In this session, we’ll examine the unique shopper characteristics, challenges, and opportunities among several important groups of shoppers.

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.

Summary Slides

Online Grocery in 2017: The Shopper Story

25 May 2017

By: Rachel McGuire.  40 Slides

As retailers continue to evolve and expand their online grocery offers, Kantar Retail will leverage its latest research to examine how shoppers are using digital tools in the grocery shopping process.


Annual Shopper Review: Sam's Club

19 Apr 2017

  By: Rachel McGuire, Timothy Campbell

Changing shoppers, shopping behaviors, and competitors present challenges for Sam’s Club moving forward, but also opportunities for growth.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest ShopperScape® SnapShot

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ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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