Shopper Trends

Over the past couple of years, shopping behavior has been characterized by streamlining, simplifying, and the continuing search for stress-free experiences.

“Health” and “wellness” are two distinct concepts—encompassed by different needs, attitudes, products, and trip missions. The second in a two-part series, this article explores the Identifying and Indulging quadrants of the Retail Health and ...

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

ShopperScape® Snapshot: The 2017 Apparel Shopper

28 Mar 2017

By: Tiffany Hogan.  13 Slides

Apparel shoppers will continue to gravitate towards disruptive retailers in 2017 as they seek value and convenience in new ways.

View More

Annual Retailer Shopper Profiles

View More

Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

View More

 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

Get Access Now

ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

Get Access Now