Shopper Trends

Big-picture macro conditions and shopper sentiment paint a (mostly) positive outlook for retailing. However, a trifecta of disrupters is primed to alter shopping routines. Against this backdrop of change, suppliers ...

Shopper Slide

2018 Tax Reforms: The Shopper’s View

26 Feb 2018

You’ve read plenty from politicians. Now, see what shoppers have to say about tax reform’s near-term effect on their spending and what it will mean for the economy.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Apparel Retailer Scorecard 2018: Slow store traffic drives lower monthly shopping

15 May 2018

  By: Tiffany Hogan

While traditional retailers have struggled to maintain footfall, Amazon has seen consistent growth in monthly apparel shopping incidence.

 
SHOPPER ARTICLE

Assessing in-club engagement by category: Shopping, purchasing, and conversion trends at each club

26 Feb 2018

  By: Timothy Campbell, Rachel McGuire

Analyzing how departments are shopped and purchased provides a sense of how shoppers engage their club during an average trip, what path they are likely to chart through the box, and how well certain categories either do or do not grab their attention.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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