Shopper Trends

Event Slide

Shopper Insights for Your Target Plan

19 Oct 2017

Target’s guest dynamics continue to shift, as heightened competition requires a greater focus on guest retention and share of wallet across formats. Critically, Target’s capacity to drive online and digital ...

Shopper Slide

Kantar Future’s U.S. Download on Retail

16 Oct 2017

2017 has been a disruptive year for retail, shaking up traditional approaches to the category. Kantar Future’s U.S. Download on Retail, created in partnership with Kantar Retail, explores what’s driving this ...

Interactive Chart: Retailer Rationalization

Average Number of Retailers Shopped in Past Four Weeks*
*Among all primary household shoppers, inclusive of visits to stores and websites. Lines show data for each month; bars show the average for Q1-Q3 of each year.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
SHOPPER ARTICLE

Annual Shopper Review: An In-Depth Look at the Home Improvement Shopper

23 Oct 2017

  By: Hannah Hayes, Rachel McGuire

Home improvement shoppers’ spending intentions are strong, but getting a good deal is still important. Not surprisingly, compared with all shoppers, more home improvement shoppers plan to spend more this year.

 
SHOPPER ARTICLE

Annual Shopper Review: An In-Depth Look at the Kroger Shopper

17 Oct 2017

  By: Ali Chapman, Diana Sheehan

Communicating value effectively will be key to Kroger’s success, as the grocer faces stalled shopper penetration and incoming disruptors.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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Browse List of Recent Questions

 Canadian ShopperSpective

Canadian ShopperSpective draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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